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What Customers Want Next: How to Find & Act on CX Clues

Experience Investigators by 360Connext

It might be easy to dismiss that if you are in a business that serves other businesses instead of individual consumers. Several years ago, Cisco released a report about what healthcare providers and consumers want in healthcare. I read this in 2013 and thought – doesn’t this apply to most customers?

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What Target Is Doing to Regain Consumer Trust – – And One of The Most Effective Things They (and GM) Could/Should Do

Beyond Philosophy

This is a small (it is not prominent on the site, requiring some searching) but much needed first step in rebuilding consumer trust: https://corporate.target.com/about/payment-card-issue.aspx Target would be well-served in building awareness of where to locate this information. building trust and value for Target stakeholders.

Consumers 102
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What is customer intelligence? How a deeper customer understanding drives revenue and sales

Alida

In a 2013 study from Dimensional Research, 90 percent of people who read online reviews said that their purchasing decisions had been influenced by positive reviews, while 86 percent said they were swayed by negative reviews. Those voices have an impact. Customers no longer rely on a brand’s reputation to gauge the value of a product.

Sales 172
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Is Your Customer Service Department a “Factory of Sadness”?

Customer Bliss

Consumers today prefer to do things on their own – and, most importantly, according to their own timeframe. Guest post by Matt Dixon. This especially holds true when it comes to customer service.

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Supply and Demand: Why Consumers Desire Mobile Payments and E-Receipts

Win the Customer

It seems consumers are quickly adapting to mobile payment systems in droves, but many companies have neglected to keep pace. For example, the iPhone 6 Plus is set up for mobile payments and makes on-the-go shopping a breeze for consumers. That figure indicates a reach to some 50 million regular users. Not sure where to start?

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Chipotle Makes Good on Promise to Lose GMOs

Beyond Philosophy

In a two-year process prompted by consumers’ growing concerns about the safety of long-term consumption of GMOs, Chipotle’s leadership feels this is about transparency and trust as much as health. Chipotle is embracing a consumer-led concern. They did so without concern for losing business but instead with a concern for transparency.

2013 156
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H-E-B and Trader Joe’s Earn Highest Emotion Ratings

Experience Matters

In the Temkin Group report State of CX Metrics, 2013 , we found that only 11% of large companies feel that they do a very good job of measuring customers’ emotional responses. consumers), H-E-B earned the highest overall emotion rating of 84%, outpacing second place Trader Joe’s by three points.

2013 115