Remove 2013 Remove Consumers Remove Social Media
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How to Implement 24/7 Social Media Customer Service

Win the Customer

Gartner reports that failure to respond to customer service requests on social media may result in a 15% churn rate, which can mean millions lost. If your customers come to you via social media seeking support, not responding in a timely manner can greatly impact your bottom line. Power and Associates.

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What Customers Want Next: How to Find & Act on CX Clues

Experience Investigators by 360Connext

If you don’t, then collect whatever feedback you can from inputs like social media and product reviews. It might be easy to dismiss that if you are in a business that serves other businesses instead of individual consumers. I read this in 2013 and thought – doesn’t this apply to most customers? If you have data, use it!

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How to engage millennials for customer insight and marketing

Alida

What are the consumer insight best practices when trying to engage millennials? What are the challenges in engaging millennial consumers? This infographic‰, from our Black Friday 2013 study ‰, highlights how millennials use mobile devices to shop. Here‰’s what you need to know: Who are millennials? How do I recruit millennials?

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Data Snapshot: Social Media Benchmark, 2015

Experience Matters

We just published a Temkin Group data snapshot, Social Media Benchmark, 2015. This is our annual analysis of how consumers use different social media sites on computers as well as on mobile phones (see last year’s data snapshot ). Social media activity grew even faster on mobile devices.

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What Millennials Expect from Online Customer Service

Joe Rawlinson

Ongoing social engagement. If you’re in ecommerce, to attract Millennials, you simply must be active on all social media platforms, especially those that are based on images, such as Instagram and Pinterest. The communication between consumer and retailer becomes a dialogue – much like a conversation you’d have in store.

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9 Unmissable Reasons Why You Need to Care about Social Media Customer Service

Comm100

In 2013, Amy’s Baking Company became famous overnight after premiering on a particularly dramatic episode of Gordon Ramsay’s “ Kitchen Nightmares ” – a reality TV series that followed Ramsay’s attempts to help struggling food establishments improve their business. With the fame came a wave of social media engagement.

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What is customer intelligence? How a deeper customer understanding drives revenue and sales

Alida

Social media and online review sites give them a megaphone to broadcast their feelings about brands—positive and negative. The reason is simple: consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.” Those voices have an impact.

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