2015 Brand Values Brands 
Experience Matters
JANUARY 6, 2015
With this post, I’m declaring 2015 “ The Year of the Employee.”. Although I published 13 CX trends for 2013 and 14 CX trends for 2014 , I decided that 15 trends for 2015 would be too many to track. Instead, I’ve narrowed down the focus to these 8 key CX trends for 2015: Corporate Culture Conversations. Brand (R)evaluations.
Experience Matters
JANUARY 20, 2015
We just published a Temkin Group report, Lessons in CX Excellence, 2015. This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. The report provides insights from 8 finalists in the Temkin Group’s 2014 CX Excellence Awards.
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Beyond Philosophy
NOVEMBER 26, 2014
Marketing and Branding are the first contacts you have with your Customers. Your brand is the promise you make to your Customers. Surprisingly, too many organizations don’t deliver on the brand promise they made in their Marketing and Branding efforts, causing a disconnect between the two.
CX Journey
NOVEMBER 25, 2014
Image courtesy of derekGavey Another year almost gone, and it''s time to start sharing trends and predictions for 2015! Last year, I shared Brand Keys'' Robert Passikoff''s 14 Brand Trends for 2014. Real Brand Engagement : Marketers will link ? Real Brand Engagement : Marketers will link ?engagement? engagement?
Experience Matters
JUNE 4, 2015
Comcast earned terrible ratings in both the 2015 Temkin Customer Service Ratings (last place out of 278 companies for the 2nd year in a row) and 2015 Temkin Experience Ratings (291st out of 293 companies). Compelling Brand Values : Brand attributes are driving decisions about how you treat customers.
Eptica
SEPTEMBER 30, 2015
Date: Wednesday, September 30, 2015 The widening UK customer experience gap. Published on: September 30, 2015. Author: Derek Lewis In previous decades an organization’s brand was something it controlled, with how it was perceived in the market driven by expensive advertising and marketing campaigns. These are: 1.
Second to None
MAY 15, 2018
Brands that want to stand out in today’s saturated and competitive marketplace need to have a carefully developed branding strategy. Still, customers’ perceptions of a brand is an even more important part of the equation. What is brand equity? Types of brand equity. Brand equity can be positive or negative.
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