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We just published a Temkin Group report, Lessons in CX Excellence, 2015. This report has rich insights about both B2B and B2C customer experience. Here’s the executive summary: This year, we chose eight organizations as finalists for Temkin Group’s 2014 Customer Experience Excellence Award. Download report for $195.
Brand perception measurement It uses the key performance indicators (KPIs) related to brand perception. These could include metrics like brand awareness, brand loyalty, customer satisfaction, and perceived brandvalue. Regularly measure and analyze these metrics to gauge brand perception.
Get on Board: Consider what your customers need, and how you can meet these needs in your company app. For example, if your customers need simple, on-the-go access to customercare, consider adding mobile live chat to your app (for an example of this, look no further than the GEICO Mobile App ). billion U.S.
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