iPerceptions

OCTOBER 30, 2015

The competitive arena of customer experience continues to influence how brands develop and evolve. Leaders across industries need to recognize how the customer experience is changing with time, and ensure that they make strides to improve their own programs.

Customer Centricity 122

Customer Centricity 2015 Customers Brands 122

Beyond Philosophy

NOVEMBER 26, 2014

Marketing and Branding are the first contacts you have with your Customers. Your brand is the promise you make to your Customers. Surprisingly, too many organizations don’t deliver on the brand promise they made in their Marketing and Branding efforts, causing a disconnect between the two.

Brands 129

Brands Advertising Customer Centricity Brand Values 129

Customers That Stick

JANUARY 5, 2015

Happy New Year, and welcome to the first Customers That Stick TM blog post of 2015! Next, we will be releasing a brand new collection of CS and CX resources on February 2. You will find even more helpful resources posted as 2015 progresses. We hope you enjoy everything we have in store for you on the blog in 2015!

2015 111

2015 Blog 2014 Customer Centricity 111

ijgolding

SEPTEMBER 24, 2015

For the last six years, Nunwood (now a part of the KPMG family) have been assessing how customer centric well known brands are across three continents. The 2015 results appear to go a step further. A brand is no longer a marketing confection, sustained by persuasive advertising. It is what customers experience.

2015 87

2015 2014 Brands Customer Experience 87

Alida

AUGUST 16, 2016

To appreciate just how dominant they have become, consider these stats: According to Forrester Research’s 2015 Customer Lifecycle Journey report, 81 percent of companies now have community-type support channels—a steep increase from 2012’s 67 percent figure. Customers demand a seat at the table. Insight communities.

2015 0

2015 Social Media 2012 2019 0

Experience Matters

JANUARY 20, 2015

We just published a Temkin Group report, Lessons in CX Excellence, 2015. This report has rich insights about both B2B and B2C customer experience. Here’s the executive summary: This year, we chose eight organizations as finalists for Temkin Group’s 2014 Customer Experience Excellence Award.

2015 108

2015 Customer Connectedness 2014 Net Promoter Score 108

Alida

AUGUST 3, 2016

Still unsure about attending the 2016 Customer Intelligence Summit? Tired of trying to convince your boss why you should join other customer-centric leaders in Chicago this September? Julie Murtha (@JulieMurtha) October 22, 2015. Lee Stephen (@LWStephen) October 22, 2015. Pia Chin (@piachin) October 22, 2015.

2015 167

2015 Workshop Customer Centricity Innovation 167

ijgolding

OCTOBER 3, 2016

What is fascinating about the questions I am asked, is that more often than not, most organisations have started their journey to becoming Customer Centric. Starting an organisations Customer Experience transformation is hard – something I have written about in the past.

Customer Centricity 105

Customer Centricity Customer Experience Chief Customer Officer Customer Journey 105

PeopleMetrics

JUNE 26, 2015

Costco managed that lack of stress handily, and the experience offers four lessons, each of which can benefit your own business’s trek to customer centricity. Their brand, corporate mythos, and customer advocacy played a large part in my stepping through their sliding glass door in the first place. Mary, June 2015.

Customer Centricity 102

Customer Centricity 2015 Insurance Customers 102

Tricia Morris

JULY 31, 2015

A newly-released 2015 U.S. State of Multichannel Customer Service Report published by Parature, from Microsoft and Microsoft Dynamics CRM shows that customer service expectations, as well as views around the importance of customer service, are on the rise. To view more, click here and download the complimentary report.

2015 108

2015 Customer Service Customer Centricity Download 108

Experience Investigators by 360Connext

DECEMBER 11, 2014

Entrepreneurs who can’t let go are often left wondering why their “loyal” customers left without so much as a good-bye. Loyalty does not mean forever for customers. According to the NPD Group, nearly half of those who described themselves as highly loyal to a brand were no longer loyal a year later.

Customer Experience 272

Customer Experience Customer Journey Mapping Leadership Airlines 272

Alida

FEBRUARY 22, 2017

We believe that the second definition is the most useful in the context of the brand-customer relationship. To keep up with rising consumer and market expectations, an ever increasing number of companies are now prioritizing becoming customer-led. The customer relationship management (CRM) market, for instance, reached $26.3

Customer Relationships 180

Customer Relationships Customer Centricity 2015 Definition 180

Tricia Morris

SEPTEMBER 15, 2015

With the Institute of Customer Service reporting that customer satisfaction in the U.K. brands and organizations to know as much as possible about consumers and their growing expectations for service across channels. A newly-released 2015 U.K. The post INFOGRAPHIC: 2015 U.K. the United States, Brazil and Japan.

2015 79

2015 Customer Service 2010 Webinar 79

ClearAction

NOVEMBER 27, 2018

Customer-Centric Marketing: Align for Growth Lynn Hunsaker. Customer-centric marketing has several layers of meaning. The most popular layer means personalization of communications, toward increasing customer lifetime value. First Layer: All Customer Touch-Points. Second Layer: Consistency.

Customer Centricity 74

Customer Centricity Marketing Competitive Advantage Events 74

Beyond Philosophy

NOVEMBER 6, 2014

Customer centricity requires strategy to cultivate a culture that puts the Customer at the center of everything you do. As the third in our series of nine posts looking at the different parts of the organization contributing to Customer centricity, let’s look at: Customer Strategy.

Net Promoter Score 163

Net Promoter Score Customer Centricity CEM Social Media 163

Alida

AUGUST 26, 2016

Brands use social communities mostly for marketing purposes, broadcasting information, building brand awareness and reaching greater audiences for campaigns and messaging. Ninety-three percent of large companies use Facebook , according to a 2015 Social Media Examiner report. Does it offer a chance to improve brand recognition?

Social Media 167

Social Media 2015 Innovation 2014 167

GetFeedback

JULY 11, 2018

Much of this can be attributed to the passive approach that businesses take towards customer feedback, where they expect disengaged customers to contact them with complaints or feedback they’d like to share. Never lose sight of your customer’s needs again with the help of GetFeedback. How to tell when you’ve lost touch.

2015 207

2015 Social Media Customer Satisfaction Customer Centricity 207

CX Journey

FEBRUARY 5, 2015

We’re one month into 2015, and it’s already apparent that Customer Experience is on everyone’s agenda - or at least on those of the 95% of retailers surveyed by Boston Retail Partners ,who identified customer experience as a top-three priority in the new year. . #1 In 2015, that’s all subject to change - and rightfully so.

2015 71

2015 Chief Customer Officer 2003 Customer Centricity 71

Beyond Philosophy

DECEMBER 19, 2017

Per the 8th annual “ Customer Experience Excellence Study” published by KPMG Nunwood, shows that Customer Experience in the UK is lagging. Ten-thousand respondents ranked brands’ Customer Experience based on six categories. Per the report, brands in the U.K. Per the report, brands in the U.K. Resolution.

2002 153

2002 2017 Customer Centricity Consulting 153

TechSee

JUNE 16, 2022

As companies embrace the digitization of customer support, the new standard is much more than a phone conversation with a call center representative or a visit from a field agent. This list is an homage to the business leaders and influencers pushing the envelope when it comes to innovation in customer experience. Follow on LinkedIn.

Customer Service 251

Customer Service Contact Center 2022 Magazine 251

C3Centricity

NOVEMBER 4, 2019

Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. They hoped that it would revive sales and give new vitality to their communications to better engage their customers in the new social world.

Customer Centricity 71

Customer Centricity Brands Advertising Consumers 71

Experience Investigators by 360Connext

JANUARY 30, 2015

We think they are often overlooked and are the types of events that can make or break not only the experience of a customer with a brand, but someone's entire day. Why One Bad Customer Interaction Could Haunt Your Brand. A beer store went public on Facebook when they accidentally overcharged a customer.

2013 252

2013 Customer Service E-support 2014 252

TechSee

APRIL 10, 2019

If a customer needs to be transitioned from one channel to another, the company strives to make that transition as painless as possible, ensuring that the new interaction does not require the customer to start from the beginning. BT – Customer-centric culture. Power’s 2018 U.S. Business Wireline Satisfaction awards.

Customer Experience 154

Customer Experience Omnichannel Customer Centricity Social Media 154

ijgolding

SEPTEMBER 21, 2015

It is therefore of great value to me and all other Customer Experience Professionals that we are able to continually learn from each other – those who have been plying their trade for many years, as well as those who have only been in the thick of it more recently. It will be officially released on the 3rd October 2015.

Books 91

Books Brands Customer Experience Chief Customer Officer 91

Eptica

OCTOBER 5, 2015

Date: Monday, October 5, 2015 Linguistics – the key to customer centricity in APAC. Published on: October 05, 2015. Author: David Chew In an era of ever-more demanding consumers, organizations need to understand and engage with customers if they are to retain their business and loyalty.

Customer Centricity 65

Customer Centricity Multi-Channel 2015 Social Media 65

Experience Matters

JUNE 4, 2015

Comcast earned terrible ratings in both the 2015 Temkin Customer Service Ratings (last place out of 278 companies for the 2nd year in a row) and 2015 Temkin Experience Ratings (291st out of 293 companies). Compelling Brand Values : Brand attributes are driving decisions about how you treat customers.

Customer Connectedness 102

Customer Connectedness Customer Experience 2015 Customer Centricity 102

Tricia Morris

SEPTEMBER 17, 2015

Some brands overall have had competitive rivalries in sales and marketing (think of the great Cola Wars of the 1980s), but what if customer service teams, or better yet, obsessed brands began engaging in this type of competitive rivalry? The customer service and engagement playing field still looks pretty even.

Customer Service 100

Customer Service Chief Customer Officer 2015 Webinar 100

Strativity

SEPTEMBER 15, 2015

News and Insights September 2015. Monthly Motivation: “When the sales pitch is exceptional, the customers’ expectations are heightened to levels that are almost impossible to satisfy. When service is exceptional, you create a loyal customer. Making Customer-Centric Strategies Take Hold. Execution. .

Customer Centricity 56

Customer Centricity 2015 Webinar Download 56

ClearAction

OCTOBER 25, 2018

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.

Customer Centricity 59

Customer Centricity Marketing 2017 Consumers 59

Michel Falcon Experience

OCTOBER 10, 2014

If you are going to reserve resources in 2015 to improve your customer experience look at your employee engagement first. “Earth’s most customer-centric company.” However, if you have studied the operations of Amazon, their slogan is to be “earth’s most customer-centric company.”

Customer Experience 143

Customer Experience Net Promoter Score 2007 Customer Centricity 143

Tricia Morris

JULY 23, 2015

For everyone who was customer service when customer service wasn’t cool, we have arrived. Customer service and customer-centricity is definitely cool now. In the new 2015 State of Multichannel Customer Service Report , 98% of U.S.

Innovation 105

Innovation Customer Service 2015 Customer Service Representative 105

Beyond Philosophy

JUNE 12, 2015

RICOH Canada had a vision: to be the most trusted brand with irresistible appeal in their market. If you enjoyed this post, you might be interested in the following blogs: Philosophies to Improve Your Customer Experience in 2015. 5 Reasons Your KPIs Are Hurting Your Customer Experience. Reserve your spot today!

Net Promoter Score 137

Net Promoter Score Customer Experience 2015 2013 137

Experience Matters

APRIL 7, 2015

Today we announced the results of the 2015 Temkin Group CX Vendor Excellence Awards. In its third year, these awards recognize companies that provide products and services that help companies improve the customer experience they deliver. 2) Make the case : Winning brands win the hearts of their customers. Clarabridge.

2015 97

2015 Multi-Channel 2014 CEM 97

Forrester

JUNE 5, 2015

Kit Hickey is the co-founder of Ministry of Supply, a menswear brand which creates technically advanced professional clothing. We sat down to talk more about customer-centric design leading up to Kit's keynote at CXNYC 2015. Can you talk about how this plays out both for your company and your customers?

Customer Centricity 75

Customer Centricity 2015 Feedback Customers 75

Beyond Philosophy

NOVEMBER 28, 2016

There are lots of articles and studies around stating things like “Highly engaged customers are loyal customers”. There’s little doubt that engaged customers can, and do, help shape the brand. They can also provide useful feedback and build brand-based communities. 10 BIG Ideas for Customer-Centric Success.

Engagement 145

Engagement White Paper 2015 Consulting 145

Customer Guru

JANUARY 3, 2018

We, at Customer Guru, are on a mission to spread awareness of how Customer Experience (CX) should be the number one priority for Indian businesses to become more sustainable and successful globally. In 2013, Sequoia joined us as an investment partner and in 2015, India Value Fund, which is now called TrueNorth invested in us.

Customer Centricity 95

Customer Centricity Healthcare 2007 Hospitality 95

iPerceptions

DECEMBER 3, 2015

As we enter into December, brand leaders should take a moment to reflect on some of the fascinating customer experience insights that emerged last month. And, with the holiday season in full swing, there's no better time to consider some of the major trends impacting consumer decisions.

Customer Centricity 67

Customer Centricity 2015 Customers Consumers 67