Remove 2015 Remove Brands Remove Innovation
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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

Similarly, Oracle has been using its Oracle Text Analytics tool since 2015 to analyze customer feedback from surveys, social media, and reviews. Your company can use sentiment analysis to monitor social media, reviews, and customer feedback, enabling you to address concerns and improve brand perception.

B2B 387
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10 Must-Reads for a Better Customer Experience in 2015

Experience Investigators by 360Connext

Are you ready to make 2015 even better? Before you start innovating, remember what customers want, and how to deliver it on their terms! Prevent customers from making negative associations with your brand by creating positive microinteractions. One thing is certain for 2015: Customers will need you to keep walking the talk.

2015 300
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How smart brands measure customer intelligence ROI

Alida

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Some brands use their community to build buzz and awareness.

ROI 269
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Improve Your Brand Image by… Losing Subscribers!?

Experience Investigators by 360Connext

Just because the customer is not happy in the current situation doesn’t mean they won’t be happy in any situation with your brand. Instead of being brand-obsessed and pointing out why the subscriber is making a mistake by unsubscribing, they respect her enough to know when her mind is made up. Letting customers call the shots.

Brands 266
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Key Insights from Next Generation Customer Experience: Day One

Experience Investigators by 360Connext

Mike Zarin (@zarin) March 24, 2015. Michael Perman , Dean of Innovation from Gap, Inc. discussed how challenging it is to think of innovation in positive terms. Thinking about innovation in these terms is limiting. Get real about your experience and brand. So many answers! NGCE [link] pic.twitter.com/U8rdqOdYqS.

Insights 236
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5 Reasons Never to Miss SXSW Interactive

Experience Investigators by 360Connext

There are corporate sponsors like Miller Lite and McDonald’s taking over from independent brands with unique offerings. A photo posted by Jeannie Walters (@jeanniewalters) on Mar 14, 2015 at 1:04pm PDT. . These are things that help me think about the endless possibilities of innovation and experience. It is not dead.

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Reshaping retail: 3 innovation strategies for the e-commerce era

Alida

Though brick and mortar sales are down only five percent since 2015, the closure of many anchor tenants has significantly impacted shopping malls. Today’s fickle customers don’t want aisle after aisle of redundant merchandise; they want to be a part of a brand experience. Others brands are pursuing experiential retailing.