Remove 2015 Remove Consumers Remove Social Media
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5 Ways Everyone Wins with Proactive Social Media Engagement

Experience Investigators by 360Connext

Social media as a customer service channel is now a given. 67% of consumers have used a company’s social media site for servicing, according to J.D. Instead of hiding behind press releases and formal communication, social media engagement allows organizations to speak directly to customers and prospects.

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New Report Reveals How to Build Customer Confidence in 2015

Experience Investigators by 360Connext

The latest Retail Customer Experience report, Retail Future Trends 2015 , highlights how both consumers and retailers are feeling about trends in retailing. The survey results from consumers highlighted what customers are really seeking. Want to appeal to consumers in retail?

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Tapping Into Real-Time Customer Input

Experience Investigators by 360Connext

I was thrilled to have the opportunity to interview Amy Jackson, Senior Director of Brand Strategy and Consumer Marketing for TripIt from Concur while I was at the South By Southwest Interactive festival in Austin, Texas back in March. Jon Galloway (@jongalloway) April 12, 2015. Thanks, @TripIt ! — and the not so good. Think about it.

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Key Insights from Next Generation Customer Experience: Day One

Experience Investigators by 360Connext

There were sessions on co-creating with customers, social media, and customer journey mapping. Mike Zarin (@zarin) March 24, 2015. Kevin Gibson , Consumer Experience Leader, Humana, shared how Humana has been evolving their brand and the experience to match it. So many answers! NGCE [link] pic.twitter.com/U8rdqOdYqS.

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4 Real-life Examples How Social Media Influenced Customer Experience

Lumoa

Brands are often missing that “social media” is a social platform. Although social media is often used for advertising and brand awareness, do you remember that the best advertisement is a happy customer? Social interaction and engagement is what makes your brand personal and builds connection to the audience.

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Data Snapshot: Social Media Benchmark, 2015

Experience Matters

We just published a Temkin Group data snapshot, Social Media Benchmark, 2015. This is our annual analysis of how consumers use different social media sites on computers as well as on mobile phones (see last year’s data snapshot ). Social media activity grew even faster on mobile devices.

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Future Marketing: 3 Ways to Speak to Tomorrow’s Customer

Experience Investigators by 360Connext

Besides the predictable onslaught of product announcements and amazing trade show booths, many discussions around the needs of future customers took place recently at the Consumer Electronics Show , the behemoth of tech conferences, in Las Vegas, Nevada. Tell consumers what THEY can do, not what IT can do. Here are a few ideas.

Marketing 250