Remove 2015 Remove Customer Centricity Remove Loyalty
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15 Ways To Rock Customer Experience in 2015

Experience Investigators by 360Connext

As we face the new year, I thought it would be fun to give you 15 ideas that might help you rock 2015 in a rapid fire way. Create or revise your customer experience mission statement. Does the tone and messaging match your customer experience mission? Do they to reflect a customer-centric culture? Let’s go!

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10 Must-Reads for a Better Customer Experience in 2015

Experience Investigators by 360Connext

Leaders of all types of organizations began to walk the talk around improving their customer experience. Are you ready to make 2015 even better? What Does it Take to Be a Customer Focused Organization? As we scale our businesses, our focus on customers can become seriously threatened. What is a Touchpoint?

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Value Creation for B2B Customers in Tech, Telecom, Contact Centers, and Manufacturing – Part I of 3

eglobalis

Value for the Customer and the Exchange of Value At the heart of B2B marketing lies a fundamental question: What is our value proposition to the customer? In B2B, value is measured as an exchange : the buyer gains measurable business outcomes, and the supplier earns revenue, access, or loyalty. BearingPoint (Insights), 2020.

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8 CX Trends for 2015 (The Year of the Employee)

Experience Matters

With this post, I’m declaring 2015 “ The Year of the Employee.”. We’ve recently seen a surge in the number of companies looking to build more customer-centric cultures and train their people on CX. Voice of the employee efforts are becoming an integral component of modern voice of the customer programs.

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5 Tests to Reveal How Customer Centric Your Channel Strategy Is

Beyond Philosophy

Do you allow Customers to use whatever channel they wish to communicate with you, or do you restrict them to one or two channels? The answer to this question can show how Customer centric your company is. This post is the fifth in a series of nine posts that uses our Naïve to Natural customer-centricity assessment.

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Ryanair: Profits Do Not Equal Loyalty

Beyond Philosophy

Passenger inertia is not Customer loyalty. Naïve to Natural is our model developed to help an organization assess their orientation toward Customers. Ryanair has a natural tendency to be internally focused–with a culture so off Customer centricity I call it Customer animosity.

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Strengthening the Pulse of Customer Centricity in Healthcare

Think Customers

on customer centricity. Payers who historically had customers funneled to them by employers are now beginning to market to individual customers. But payers aren't the only healthcare industry participants that are blazing new trails in customer centricity.