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How smart brands measure customer intelligence ROI

Alida

This raises the question: What is the ROI of customer intelligence and how do you measure it? Others use feedback to help advertising partners prove campaign ROI, which strengthens partnerships and increases ad sales. The result: 85 percent reduction in research costs in 2015 alone.

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Value Creation for B2B Customers in Tech, Telecom, Contact Centers, and Manufacturing – Part I of 3

eglobalis

Use tools like ROI calculators and performance-based contracts to support the case. MIT Sloan Management Review , Spring 2015. Truly effective value creation ensures that both parties winand this means going beyond technical features to focus on quantifiable improvements in the customers business. link] Thorbjrnsen, Helge et al.

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Report: ROI of Customer Experience, 2015

Experience Matters

We published a Temkin Group report, ROI of Customer Experience, 2015. To see the customer experience levels of all 293 companies, download to the free 2015 Temkin Experience Ratings report. This research shows that CX is highly correlated to loyalty across 20 industries.

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3 ways of calculating the ROI of customer relationship intelligence

Alida

Calculating the ROI of ongoing customer engagement is easier than you think. At the Customer Intelligence Summit , three customer-led companies shared how they are making ROI measurement a reality. Track your functional ROI. For us, ROI equals speed,” said Chen. “For us, ROI equals speed.”

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Philosophies to Improve Your Customer Experience in 2015

Beyond Philosophy

If you enjoyed this post, you might be interested in the following blogs: Five Proven Ways to Increase Your ROI, By the #1 Attraction on Trip Advisor. The post Philosophies to Improve Your Customer Experience in 2015 appeared first on Beyond Philosophy. All attendees will receive a discount code for 50% off the eBook. You Will Now.

2015 163
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Employee Engagement & ROI: Are Your Employees Happy and Motivated?

Beyond Philosophy

To learn about Beyond Philosophy’s Naïve to Natural Model in an upcoming professional training course, please register for our Naive to Natural Certification beginning February 2, 2015. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience.

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Why online communities are growing—and how you can get more from them

Alida

To appreciate just how dominant they have become, consider these stats: According to Forrester Research’s 2015 Customer Lifecycle Journey report, 81 percent of companies now have community-type support channels—a steep increase from 2012’s 67 percent figure. That said, not all types of communities drive business results in the same way.

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