Remove 2016 Remove Brand Values Remove Customer Experience Remove Loyalty
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11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

With this post, I’m declaring 2016 “ The Year of Emotion.”. We agree and believe that customer experience is a reflection an organization’s culture and operating processes. As this happens, we recommend that more companies adopt what we call Customer Journey Thinking ©. Effort Metric Expanding.

2016 91
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AI in Marketing: How Optimove Balances Innovation with Responsibility

Optimove

Outlining the potential pitfalls of irresponsible AI and generative AI applications empowers marketers to implement best practices that enhance customer experiences while mitigating risks. Irresponsible use of AI in marketing can lead to ethical concerns, reputational damage, and negative customer experiences.

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Lessons on Brand Values from Sinners and Saints

Smith+co CX

Part one of a new series from Smith+Co exploring business value, communication and empathy. Another week, and another brand fails to live up to its values that promise so much. ” With such high customer experience aspirations, one has to question the degree of strategic intent that those statements were founded on.

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Not another set of 2016 predictions

Smith+co CX

I know I don’t just speak for myself when I say it’s good to see the back of those sleep-inducing articles that start with “Five predictions for 2016” and “2016 the year of the blah blah blah”. How to digitalise your digital digits in the digital year of 2016”. Everything starts and ends with your customer, and it always will.

2016 28
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Black Friday – one-off retail frenzy or memorable customer experience?

Customer Alignment

In 2016, Ikea, Homebase and Asda also chose not to take part in Black Friday. Asda’s spokesman stated: “Following feedback from customers that they wanted low prices throughout the festive season and not just for one day, Asda took the decision to step away from Black Friday.” Game and Debenhams also fared well in 2016.

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The art of dating your customer in Asia Pacific

Eptica

Date: Wednesday, December 7, 2016 The art of dating your customer in Asia Pacific. Published on: December 07, 2016. Author: Vincent Giraud Often when describing the customer relationship, companies talk about beating competitors to win and retain consumers. Share this page on: Tweet.

2016 74
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How Customer Data Can Improve Future Hiring

Stella Connect

Last month, at the National Retail Federation’s Big Show 2017 , we partnered with lululemon’s Guest Education Centre director Dave Pitsch to present “Lessons Learned from 2016 Holiday Shopping.”. Your Customer’s Point of View Is All That Matters. Great customer experiences are rooted in a customer-centric culture.

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