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Lesson #6 Revisited: NPS Isn’t Enough—AI Helps Identify the Actions That Improve CX

PeopleMetrics

When I wrote Listen or Die in 2017, I made the case that NPS is invaluable for understanding the overall health of your customer relationships, but its not enoughespecially in a transactional VoC survey. Example: An e-commerce company analyzes CSAT feedback using AI.

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Not To Be Missed: The Best Of 2017

Beyond Philosophy

So, celebrate your successes for 2017 but prepare for new challenges in 2018. As the hustle and bustle of 2017 come to a close, here is a list of our top ten Customer Experience concepts to get your new year off to an emotionally engaging start. Who Wins—Brand or Customer Experienc e? Wishing You the Best in the New Year!

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Social Media Influencers and Your Customer Experience

Michelli Experience

Thanks to social media, many brands have softened their traditional media buys and have focused instead on influencing purchasers through a variety of strategies. The rise of social media influencers is well-chronicled. Favoring Social Media Influencers. Caveats of Social Media Influencers.

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The Ultimate Checklist to Customer-Approved E-commerce Experience

transcosmos Information Systems

Statistics on e-commerce business for 2017 and beyond remain strong. So if you’re a retailer, you might want to spend some time going over this ultimate checklist for your e-commerce customers. You can use the checklist to plan your customer service strategies for 2017. Customer Service for Your E-commerce Business.

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How the best Customer Experience Brands balance Technology with Humanity: MIT Tech Review

CloudCherry

The MIT Technology Review: Getting To Iconic report is based on surveys conducted with over 550 business executives at global firms—including retail, IT, logistics, healthcare, IT, and more— in over 30 countries between May and July 2017. They’ve mastered omnichannel support. Optimizing technology.

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Your Ultimate Guide to Brand Perception

ProProfs Chat

Stackla research brings forth the fact that 86% of customers look out for brand authenticity before they support a brand. Quality content in the form of in-depth blogs and comprehensive e-book sets you apart in the industry as thought leaders. b) E-Commerce Industry – AMAZON. Image Source: Post Planner. (c)

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How to Apply Customer Experience Advocacy in Marketing

ProProfs Chat

In 2017, United Airlines went viral when a passenger was forcibly removed in an overbooked flight. In a world where people can easily share their experiences with businesses via social media–an assessment which can make or break a brand— customer advocacy has become one of the top priorities today. billion (from $8.94