Optimove and Meta Enable Scientific Games to Optimize Paid Media Results for Lotteries with Innovative Segmentation
Optimove
JULY 24, 2024
Optimove’s CRM Marketing Platform delivered powerful results With Optimove and Meta integration, Scientific Games created innovative segments that fueled targeted advertising precision, customized messages that resonated with players, and impressive campaign results. billion in 2017. billion in 2024 to $7.41
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