InMoment XI

NOVEMBER 2, 2022

Imagine if you were still operating your business in the same way you were in 2019. In our over two decades of experience helping the world’s best brands positively impact their bottom line with Experience Improvement, we’ve heard quite a few of these ROI questions, and have determined the strategies at the heart of a profitable program.

ROI 370

ROI Return on Investment Airlines Call Center 370

Experience Investigators by 360Connext

OCTOBER 17, 2018

We aim for an exceptional “journey” for our customers but are only referring to marketing. Loyalty is not granted generationally based on what brands our parents used. I’m really excited to be a part of Customer Contact Week as they celebrate 20 years in 2019! Get the full agenda here!

Leadership 283

Leadership Culture Customer Centricity 2019 283

ShepHyken

JULY 22, 2019

My Comment: Companies are using social media customer care/service to increase loyalty and gain market share. Top 14 Ways to Create a Great Customer Experience Strategy in 2019 [Updated] by Amritpal Dhangal. 5 Tips For Turning Customers Into Brand Storytellers by Esther Choy. That’s marketing! Follow on Twitter: @Hyken.

2019 122

2019 Article Customer Service Social Media 122

Alida

AUGUST 16, 2016

The 2015 edition of the GreenBook Research Industry Trends report shows that 50 percent of market researchers now use online communities. The social business market, which runs largely on community platforms, is expected to reach $23 billion by 2019. Advisory firm IDC expects the worldwide online communities market to reach $1.2

2015 0

2015 Social Media 2012 2019 0

Hallmark Business Connections

MARCH 9, 2021

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. How to Market Across Generations During a Pandemic. Avoid stereotypes and assumptions. Have you found it yet?

Marketing 97

Marketing Brands 2020 2021 97

BlueOcean

MAY 13, 2021

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. We quickly got used to holding everything and everyone at arm’s length – and for many customers, that included the brands they had once been loyal to. Big brands—ones with resources and manpower—were ahead of the game.

Loyalty 156

Loyalty Brands Average Handle Time 2020 156

Oracle

FEBRUARY 13, 2019

And as retail trends continue to evolve in 2019, so do customer loyalty trends and programs. As retailers big and small reimagine their loyalty programs to meet evolving customer expectations, the experts weigh in on the loyalty trends they believe will be hot in 2019, as reported in Oracle’s 2019 Loyalty Predictions Report.

2019 95

2019 Loyalty Loyalty Programs Retail 95

ShepHyken

MARCH 25, 2019

How Blending Brand And Culture Can Impact The Customer Experience by Chris Cancialosi. A poor experience, on the other hand, can almost instantly mean the end of a brand relationship. Survey: Customer experience trends 2019 by Lynne Capozzi. Live from ModernCX 2019: 3 Days of Customer Experience Takeaways by SmarterCX Team.

2019 115

2019 Article Customer Service Competitive Advantage 115

Oracle

NOVEMBER 26, 2019

As 2020 is quickly approaching, it’s time to consider those resolutions and look forward to starting with a clean marketing slate in the New Year. But first, let’s take a look back at 19 pet peeves that really irked the marketing pros and defined many of the faux pas and questionable marketing tactics of 2019.

2019 85

2019 Marketing Social Media B2C 85

Experience Matters

DECEMBER 18, 2018

To help me identify trends for 2019, I reached out to some of the many thought leaders across Qualtrics and asked them to share one or two of the top experience management (XM) trends they are expecting to see in the coming year. The post 2019 XM Trends From Qualtrics Thought Leaders appeared first on Customer Experience Matters®.

2019 104

2019 Employee Experience Brands Customer Experience 104

ShepHyken

AUGUST 19, 2019

(ClickZ) Customer service provider Simplr has released a new report on the most common customer service pitfalls among eCommerce brands. They look specifically at the customer service experience of 500 US-based brands in “high-growth mode” in the month of May 2019. In many ways, it really is. Follow on Twitter: @Hyken.

2019 123

2019 Article Customer Service Leadership 123

Beyond Philosophy

NOVEMBER 22, 2019

We discussed Tribalism on a recent podcast and how your brand can create one with your customers. Tribes are not only good for your brand, but they are excellent for building Customer Loyalty. . People can form relationships with brands and groups of employees. Certain Brands Foster Tribes. It felt like a tribe.

Brands 25

Brands Banking Loyalty Connections 25

Oracle

FEBRUARY 19, 2019

And as we head into 2019, trust is at an all-time low. The sharpest decline was right here in the US, as 42% of buyers reported not knowing which brands they could trust. Trust will be the #1 charter of the CMO in 2019. Just look at the marketing technology landscape.) No trust = no deal. The scope of the trust deficit.

2019 96

2019 B2B 2018 Loyalty 96

Alida

SEPTEMBER 30, 2016

From emerging upstarts to established conglomerates, brands of all sizes now recognize that getting closer to customers is key to long-term business success. The online community market is now approaching $1 billion in value, and it’s a space that’s projected to continue to grow. The worldwide online communities market will reach $1.2

ROI 254

ROI 2016 E-support Sports 254

Experience Investigators by 360Connext

OCTOBER 17, 2018

We aim for an exceptional “journey” for our customers but are only referring to marketing. Loyalty is not granted generationally based on what brands our parents used. I’m really excited to be a part of Customer Contact Week as they celebrate 20 years in 2019! Get the full agenda here!

Leadership 227

Leadership Culture Customer Centricity 2019 227

BlueOcean

FEBRUARY 25, 2019

But the subscription services market is on fire, growing by more than 100% in five years. Because members and subscribers are more than just one-time customers, delivering a consistent customer experience every single time they interact with the contact center is critical to their continued brand loyalty. Let’s chat today.

Customer Experience 290

Customer Experience Contact Center 2019 Customer Care 290

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Will 4th of July marketing fizzle out this year? Should brands leave it alone or attempt to make a go of it? How many brands (and consumers) are making the most of The Fourth. Let’s explore how it could look.

Brands 95

Brands Marketing Travel 2019 95

NetBase

MARCH 4, 2019

Carefully cultivating a social presence online is no longer a quirky extra for a brand to offer, if it ever was. And any brands still devoting half-hearted efforts to their digital marketing really need to read The 2019 State of Social Report , as it offers game-changing insight for (and from) small, challenger and top-performing businesses.

2019 89

2019 Social Media Advertising Consumers 89

ShepHyken

MARCH 3, 2019

4 Brands That Mastered the Omnichannel Experience by Erin Ollila. Smarter CX) Take a look at how 4 brands are mastering omnichannel customer experiences across different industries. Here are four short case-studies from four recognizable brands that may give you a few ideas on how to leverage omnichannel.

2019 102

2019 Article Customer Service Omnichannel 102

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. What are brand expectations? .

Customer Journey 127

Customer Journey Brands Contact Center Sales 127

ShepHyken

JANUARY 28, 2019

What Do Customers Really Think Of Your Brand? Which-50) Every marketer has heard a horror story where a brand went viral for horrible customer experience with social media enhancing the frequency of those stories twofold. The State of Bots in 2019: Successes and Failures by Astrid Monge. by Athina Mallis.

2019 105

2019 Article Social Media Customer Service 105

NetBase

APRIL 2, 2019

Understanding the emotions motivating consumer behavior is never easy, and consumers posting online about every bit of their experience with your brand compounds the problem. With sarcasm, imagery and emojis thrown into the mix, brands struggle to gather accurate insight to inform strategy. Contextualized data is at the heart of it.

2019 90

2019 Social Media Consumers Insights 90

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts. Voice Search.

2020 111

2020 Marketing Social Media Advertising 111

Joe Rawlinson

DECEMBER 18, 2018

Content marketing is not merely effective today. In 2019, you will need to focus on complex long-form content, experiment with formats, and pay more attention to your distribution channels and commitment. Top 4 Tips to Boost Your Ecommerce Content Marketing Strategy in 2019. Make long-form content your priority.

2019 92

2019 Marketing Omnichannel Travel 92

ShepHyken

FEBRUARY 25, 2019

Entrepreneur) Every brand touchpoint is important. Every interaction is a chance for your employees to communicate the experience that your brand provides. Brand Keys 2019 Customer Loyalty Engagement Index: Verified Trust = Brand Success by Robert Passikoff. CX is for retail brands, as in B2C.

2019 93

2019 Article Customer Service Guest Experience 93

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media E Commerce 111

C3Centricity

DECEMBER 31, 2018

A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the year. Is it Time to Do Away with Market Research Departments? . It also shares ten steps to reinventing and upgrading your market research department. Your brand is not what you think it is!

2018 91

2018 Brands Customer Journey Mapping 2019 91

TechSee

FEBRUARY 19, 2019

As the biggest mobile trade show of the year, MWC Barcelona 2019 is an event not to be missed. MWC Barcelona 2019 Self-Service Sessions not to be missed. A talented sales assistant instinctively knows when and how to offer advice to a customer, enhancing the retail experience and creating true brand loyalty. In a nutshell.

2019 95

2019 Innovation Telecommunications Events 95

ShepHyken

JUNE 10, 2019

(CallMiner) In this article, you’ll find expert tips on effective VoC survey design, as well as suggestions for effective questions that dig deeper and provide measurable, actionable insights that can inform your marketing and customer service initiatives. The common theme is that they are short and easy on the customer.

Article 118

Article 2019 Customer Service Customer Service Training 118

ShepHyken

AUGUST 12, 2019

Calculating the ROI of CX: Complete Guide 2019 [Includes Spreadsheets] by Alyona Medelyan. Why brands must prioritize the happiness of millennial shoppers by Derek O’Carroll. He’s one of the most respected people in the customer service/CX/marketing world. Well, that’s a bold (overtly general) statement.

2019 104

2019 Article Customer Service ROI 104

Experience Investigators by 360Connext

JANUARY 28, 2020

Only 30% of Sales leaders strongly agreed they can even measure customer experience improvements , in a study by Oracle in 2019. Your leadership team and executives probably understand that it’s not acceptable to simply skip investing in sales, marketing or customer service. So what’s a fearless CX champion like you to do?

2020 250

2020 Net Promoter Score ROI Metrics 250

Oracle

FEBRUARY 5, 2019

In honor of Valentine’s Day this month, I asked some of the most brilliant CX thought leaders about what they LOVE about CX in 2019, and where practitioners should focus their time and attention. What CX Leaders LOVE in 2019. My wish for 2019 is to have leaders put their skin in the game. And, I’ll do you one better.

2019 92

2019 Customer Experience Leadership Webinar 92

Oracle

JULY 24, 2020

Virtual gaming has created an entirely new digital marketing frontier for advertisers to engage with customers. The gaming industry, in fact, generated $120 billion of revenue in 2019, a number that looks to keep rising. In-depth custom games based around a brand (advergames) can also be incorporated into a playable ad effort.

Marketing 106

Marketing Sports Advertising 2019 106

Experience Investigators by 360Connext

OCTOBER 27, 2020

Will the answers to these questions help you achieve more success for customers, for your brand, and for your organizational leadership? Customer expectations change, your market changes, and your customer lifecycles change, too. Be sure to align what feedback you gather with your Customer Experience Success Statement.

Customer Journey 359

Customer Journey Social Media Feedback Customer Journey Mapping 359

Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.

Brands 99

Brands Social Media Travel Sports 99

Oracle

DECEMBER 24, 2018

2018 was a year of significant innovation within the marketing world. Marketing thinkers, practitioners, and business leaders shared great insights this year. As part of our year in review , here’s a closer look at some of the most inspiring and thought-provoking marketing quotes from 2018.

2018 93

2018 Marketing Omnichannel 2019 93

Thematic

AUGUST 7, 2019

Calculating the ROI of CX: The Complete Guide 2019 Chapter 1: Introduction – ROI or Die! So how does one quantify the investment into CX to help a brand to stay on top of these rapid changes in consumer expectations and behaviors? If you’re a CX professional struggling to be heard by executive teams, this guide is for you.

ROI 123

ROI 2019 NPS Metrics 123