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Value Creation for B2B Customers in Tech, Telecom, Contact Centers, and Manufacturing – Part I of 3

eglobalis

Value for the Customer and the Exchange of Value At the heart of B2B marketing lies a fundamental question: What is our value proposition to the customer? Three Ways to Sell Value in B2B Markets. BearingPoint (Insights), 2020. McKinsey & Company , October 16, 2020. Boston Consulting Group , September 28, 2023.

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Why Silos in 2020’s CX Aren’t Your Real Problem—And What You Should Focus on Instead

eglobalis

For example, imagine your marketing department running a campaign without proper alignment with sales, causing confusion in customer messaging and missed opportunities. A practical example is creating a steering committee that includes representatives from marketing, sales, customer service, IT, finance, and operations. The result?

2020 443
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Beyond the Basics: Why the Traditional Customer Experience Education Model is Outdated

eglobalis

This approach is flawed because each company faces different customer challenges based on its industry, market, and operational structure. Their programs emphasize leadership alignment, operational efficiency, and proactive CX strategies that integrate marketing, sales, and service.

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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

eglobalis

By fostering a culture that encourages tailored solutions for its diverse markets, Samsung aligns its CX initiatives closely with its brand’s global, cutting-edge image while allowing for localization. This focus on flexibility has helped Nokia stay relevant in an increasingly complex and competitive market.

B2B 515
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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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How Do You Solve 2020’s Most Common CX Problems? Start Here.

Experience Investigators by 360Connext

According to Forrester’s 2020 Predictions , 1 in 4 customer experience professionals will lose their job this year. Your leadership team and executives probably understand that it’s not acceptable to simply skip investing in sales, marketing or customer service. Image credit: Forrester. Seek out partnership opportunities.

2020 250
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The Future of CX: Five Customer Experience Trends for 2020 and Beyond

Experience Investigators by 360Connext

What sort of predictions can we make to better prepare for the future of Customer Experience in 2020 and beyond? But first, let’s talk about what won’t change in the world of CX — not in 2020, nor the foreseeable longer-term future. Don’t expect this to change in 2020 or the future beyond it.

2020 169
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Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Join Jeremy Boudinet, Marketing Manager of Nextiva, and learn the tools for getting that glowing review. Wednesday July 29th, 2020 11AM PST, 2PM EST, 6PM GMT. Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map.