2022 Connections Consumers 
Qualtrics
NOVEMBER 16, 2021
Consumers want better experiences in 2022, and businesses are failing to respond – risking on average 9.5% Read on for top-level insights from our Global Consumer Trends 2022 report. Trend 1: Consumers have had enough - and they’re willing to walk. Trend 2: Toss out the pre-2022 business plans. Up to 9.5%
Optimove
MARCH 30, 2023
To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on consumer trust , marketing fatigue , holiday shopping , and more. Let’s start with the bottom line: Most consumers, at 78%, plan to spend the same or less for summer items compared to 2022, and only 22% plan to spend more.
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InMoment XI
FEBRUARY 9, 2024
At the same time, we’re seeing a massive shift in the way consumers want to browse and buy vehicles. Research from Deloitte found that 69% of consumers are more likely to buy from a brand that delivers personalized experiences. This is essential, as 77% of consumers expect instant engagement when they contact a business.
Optimove
JANUARY 26, 2023
Consumer trust is a crucial component of any successful marketing strategy. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops. One effective way of gaining consumer trust is Customer-Led Marketing.
Lumoa
MAY 19, 2022
According to our State of the Shopping Apps Report for 2022, technical variables have a huge impact on customer satisfaction levels – but the list of factors that users take into account doesn’t stop there. Mobile consumers prefer shopping for beauty and grocery products. Non-app related variables that impact customer experience.
Optimove
OCTOBER 20, 2022
With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.
Comm100
JANUARY 6, 2022
With so much riding on CX, alongside momentum from the pandemic, 2022 will see digital CX excellence become a key growth strategy across industries. In this blog, we will explore the reasons behind why we believe 2022 will be the year of digital CX excellence, and why it is so important in today’s customer service world. Accessible.
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