Optimove

DECEMBER 31, 2024

Key takeaways: See the 25 insights about customer engagement for 2025, based on trends from Optimove’s 2024 survey results and broader themes in customer-led marketing. Loyalty Program ROI : 85% of engaged customers participate in loyalty programs, driving recurring revenue and a 25% improvement in retention rates.

2025 69

2025 Customer Engagement Engagement E Commerce 69

ShepHyken

JANUARY 26, 2025

The Gist, as it is referred to in the article, is that CXOs help align initiatives throughout the company, companies led by a CXO see stronger customer loyalty and profitability, and the CXO helps eliminate departmental barriers and help implement the right CX technologies and solutions. Are Your CX Metrics Hurting Your Customer Experience?

Article 66

Article 2025 Customer Service Loyalty Programs 66

InMoment XI

OCTOBER 8, 2024

Improving customer experience will also result in increased brand equity , which is a key determining factor in what organizations consumers choose to give their business to. Personalize Interactions The majority of today’s consumers expect personalized interactions. And 88% of customers who trust a brand will become repeat customers.

Customer Experience 195

Customer Experience 2024 Net Promoter Score Financial 195

InMoment XI

FEBRUARY 7, 2024

The coming year is no exception, as consumers across the globe plan to make travel a priority, despite ongoing economic uncertainty. According to a recent report, 81% of consumers plan to travel the same amount or more in 2024, compared to 2023. Instead, 71% of consumers expect personalization from the businesses they choose.

Hotels 195

Hotels Guest Experience Travel 2023 195

delighted

OCTOBER 3, 2024

more likely to buy something from TikTok Shop than the average consumer. Consumers are all in on subscriptions Last year, subscriptions generated over $28 billion in revenue – a figure that doubled from just 4 years ago. Those numbers continue to climb: based on consumer demand, the subscription economy is expected to reach $1.5

Retail 93

Retail 2024 Social Media 2028 93

InMoment XI

OCTOBER 4, 2024

A hotel chain implements a loyalty program to reward repeat customers with points that can be redeemed for discounts or other special offers. The program is likely to boost satisfaction and give existing customers an incentive to book rooms in the future. 35 customer experience statistics to know for 2024. ( [link] ).

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

ShepHyken

SEPTEMBER 8, 2024

48 Percent of Consumers Want to Speak to a Real Person in Customer Services by Direct Commerce Magazine (Direct Commerce Magazine) Twilio Inc., a customer engagement platform, has released new research emphasizing the critical role of effective listening in enhancing brand loyalty and customer satisfaction.

Article 88

Article 2024 Customer Service Magazine 88

ShepHyken

JUNE 17, 2024

But with Gen Alpha just around the corner, Yasmin Burchill and Mike Wickham of Impression take a look at how best to connect with young consumers. This article has three simple tips on how to connect and attract young consumers. My Comment: This article on customer loyalty appeared in an Australian and New Zealand jeweler magazine.

2024 88

2024 Article Magazine Customer Service 88

ShepHyken

SEPTEMBER 15, 2024

Only 14% of Customer Service Issues Are Fully Resolved in Self-Service by CRM Magazine (CRM Magazine) Customers resolve only 14 percent of their service and support issues fully in self-service, and even for issues that customers describe as very simple, only 36 percent resolve fully in self-service, Gartner found in a new consumer study.

Article 88

Article Loyalty Programs Customer Service 2024 88

ShepHyken

APRIL 14, 2024

Balancing Customer Loyalty in an Age of Growing Business Costs by Tom Behnke (Retail TouchPoints) Consumers again and again have propped up the economy, fueling consistently strong growth in ecommerce and giving the retail industry an important edge in otherwise dark times. Loyalty Programs Should Encourage Competition.

Net Promoter Score 78

Net Promoter Score Article 2024 Loyalty Programs 78

ShepHyken

MARCH 25, 2024

How to Leverage AI for a Better Customer Experience by Hasan Saleem (FastCompany) The intersection of AI and customer experience has paved the way for innovative, efficient, and personalized interactions between businesses and consumers. My Comment: Here is an excellent and robust article on loyalty programs.

Article 85

Article 2024 Hotels Customer Service 85

ShepHyken

FEBRUARY 25, 2024

4 Reasons Why Your Customer Service Is About to Get a Whole Lot Better in 2024 by Mike Murchison (Entrepreneur) When it comes to AI and customer service, we’re going to see a virtuous cycle in 2024. Making the program attractive and valuable to your customers is key. Customer service trends to watch in 2024 by St.

2024 67

2024 Article Customer Service Average Handle Time 67

ShepHyken

AUGUST 11, 2024

Good Loyalty Programs Drive Word-of-Mouth Recommendations by Bryan Wassel (Grocery Dive) Most customers will recommend brands with good loyalty programs, but few pass the test and make members feel recognized, a recent study found. But there’s more. Don’t overlook the data! There are ways AI can close the gap.

Article 88

Article Customer Service Loyalty Programs 2024 88

Retently

JANUARY 25, 2023

Given the growing concerns of online shoppers a bout protecting their personal data and 56 % of consumers wanting more control over it, big tech companies were determined to act. in April 2021, the heavily marketed update was supposed to give Apple consumers more control over their data. But what did it mean for ecommerce?

Loyalty Programs 31

Loyalty Programs Advertising Loyalty Social Media 31

ShepHyken

FEBRUARY 18, 2024

They are often used interchangeably by businesses, but understanding the difference is crucial for businesses looking to thrive in 2024 and beyond. My Comment: Lately, I seem to be attracted to articles on loyalty programs. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup.

2024 67

2024 Article Customer Service Net Promoter Score 67

ShepHyken

FEBRUARY 4, 2024

Our customer service research finds that in 2024, the average consumer will give a company or brand two chances to make amends for a bad experience before moving on. How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old.

2024 67

2024 Article Customer Service B2B 67

ShepHyken

OCTOBER 6, 2024

Brand Loyalty Is Lagging. Here’s How to Catch Up by Roger Williams (The Drum) According to Marigold’s new Relationship Marketing Trends: Brand Rankings Report, 37% of consumers say they switched away from or became less loyal to a brand they previously purchased from in the past year. That’s almost four of ten customers!

Article 82

Article Customer Service 2024 Loyalty Programs 82

Optimove

DECEMBER 11, 2024

a discount on their first purchase or enrollment in a loyalty program). If its too cumbersome or time-consuming, the shopper will opt out. 5) Engender loyalty Loyalty programs are an excellent way to nurture new customers. You can also ask for product preferences in order to follow up when the time is right.

E Commerce 52

E Commerce E-support Loyalty Programs Social Media 52

ShepHyken

JANUARY 21, 2024

My Comment: We open this week’s Top Five roundup with four experts from Gartner who share their thoughts about the top three customer service and support trends for 2024. Here are my top five picks from last week. I have added my comments about each article and would like to hear what you think too.

2024 65

2024 Article Customer Service Hotels 65

Optimove

AUGUST 20, 2024

The report includes a dozen recommendations for sportsbook operators for the 2024-2025 NFL season. – 84% of bettors plan to bet on games in the 2024-2025 season, compared to 70% last year. This underscores the need for sportsbooks to optimize their engagement and loyalty programs. Download the report.

2025 59

2025 2024 2023 Download 59

Optimove

NOVEMBER 26, 2024

Many CRM programs, especially post-purchase journeys, often begin with a single channel. In fact, according to the Optimove Insights Report on Consumer Shopping Intentions for Holiday 2024, email is the preferred channel selected by 59% of respondents. When and How to Transition to Multi-Channel?

Multi-Channel 52

Multi-Channel Roadmap Touchpoint Metrics 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

ShepHyken

MAY 13, 2024

Our customer service and CX research found that 43% of US consumers would rather clean a toilet than contact customer support. 6 Must-Haves for Your Restaurant’s Loyalty Program by Cherryh Cansler (Fast Casual) Noodles and Co, Mooyah, Clutch Coffee and Hyve execs discuss why successful loyalty platforms feature 1.

Article 78

Article Customer Service 2024 Loyalty Programs 78

ShepHyken

JUNE 23, 2024

Forrester surveyed 98,363 consumers’ perceptions of 223 brands across 13 sectors for its latest annual report on CX. This is bad news for CX laggards, but for the companies that excel, our CX research shows that 79% of consumers will switch to a competitor that provides better service. Rewarding That Loyalty Is Mandatory.

Article 71

Article Customer Service 2024 Loyalty Programs 71

TechSee

JULY 23, 2019

A single POS terminal can manage functions including sales transactions, returns, inventory management, data analysis, CRM and loyalty programs, driving increased adoption of these devices across a wide range of industries. billion by 2024, representing a CAGR of 16.21%. In fact, the POS terminal market was valued at USD 64.38

Retail 129

Retail 2018 Sales 2024 129

SurveySparrow

FEBRUARY 22, 2024

Signup for Free 14-Day Free Trial • No Credit Card Required • No Strings Attached Best Customer Retention Software to Try in 2024 There are different types of tools that help a business in retaining customers. Customer loyalty programs are a strategic approach to encourage repeat business from customers. They are as follows.

Customer Retention 52

Customer Retention 2024 E-support Loyalty Programs 52

Optimove

DECEMBER 28, 2023

To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024. Our research reveals that 63% of consumers say they can identify when marketing AI is at play. Monitor and Adapt to Trends  Stay vigilant about market trends and consumer behaviors.

Marketing 69

Marketing 2024 Social Media Download 69

BirdEye

NOVEMBER 29, 2023

Offer incentives and loyalty programs Ashley HomeStore implements a successful loyalty program. This program not only offers exclusive discounts, early access to sales, and rewards for repeat customers but also catalyzes fostering loyalty and boosting customer retention.

Marketing 59

Marketing Advertising Social Media 2024 59

Optimove

DECEMBER 11, 2024

a discount on their first purchase or enrollment in a loyalty program). If its too cumbersome or time-consuming, the shopper will opt out. 5) Engender loyalty Loyalty programs are an excellent way to nurture new customers. You can also ask for product preferences in order to follow up when the time is right.

Lifetime Customer 52

Lifetime Customer E Commerce Loyalty Programs E-support 52

Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

BirdEye

DECEMBER 8, 2023

Consumers can now afford professional cleaning services in light of the improved demand for carpet cleaning services due to rising per capita disposable income. 7 online carpet cleaning marketing ideas Apart from using digital marketing tools, here are seven carpet cleaning marketing ideas you can implement in 2024: 1.

Marketing 59

Marketing Social Media Advertising B2B 59

SurveySparrow

APRIL 24, 2024

In 2024, success has become synonymous with reputation. Brand Advocacy Relies on a broader range of brand advocacy strategies, including influencer marketing, customer loyalty programs, or community forums. These help build trust and credibility among consumers. Sounds familiar?

Management 52

Management Social Media Feedback Brands 52

SurveySparrow

JANUARY 7, 2021

According to Salesforce, 80% of consumers said, the experience is as important as products. . In the future, approximately 30% of consumers are planning to shop more on online platforms. Good customer service holds power to transform potential consumers into leads. billion by 2024. Increasing Value of Authenticity.

Customer Engagement 52

Customer Engagement Engagement Social Media Net Promoter Score 52

ShepHyken

AUGUST 18, 2024

At face value, this looks like it’s good for consumers. The author of this article recognizes the good and bad that can come from this time of program. Are Customer Loyalty Programs the Best Method for Retention? My Comment: Do loyalty programs create loyalty?

Article 75

Article Loyalty Programs Customer Service 2024 75

Optimove

NOVEMBER 25, 2024

Hyper-Personalization with AI and Machine Learning Recent surveys (Download Optimove ’s Insights 2024 Holiday Shopping Report) show that 88% of consumers expect retailers to provide personalized recommendations. A virtuous loop, for example, might involve enhancing customer satisfaction, which leads to increased customer loyalty.

2025 108

2025 Technology Marketing Omnichannel 108

Forrester's Customer Insights

JANUARY 23, 2025

Last week, my dentist invited me to join their loyalty program. Its official: the loyalty program is the go-to customer relationships marketing tactic. Most global consumers belong to at least one loyalty program, including 90% of online adults in the US, in Europe-5 88%, and in Australia 93%.

Loyalty Programs 26

Loyalty Programs Loyalty Consumers 2024 26

ShepHyken

JANUARY 4, 2024

Including perks like loyalty programs — where customers can earn a discount after a number of uses — can further reduce customer churn rates and increase your customer lifetime value. For example, nine in ten consumers believe it’s important for businesses to act in a socially and environmentally responsible way.

Loyalty 71

Loyalty Customer Retention Social Media 2024 71