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Winter 2024 CX Trends: Navigating AI, Society, and Experience Design

InMoment XI

Winter 2024 is heating up the CX landscape! AI: Hype, Hallucinations, and Human Oversight Generative AI stole the spotlight in 2024, offering revolutionary possibilitiesfrom personalized marketing to automated support. The goal: anticipate needs, foster emotional connections, and make every touchpoint memorable.

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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

By visualizing the customer’s experience across various touchpoints, journey maps provide a clearer understanding of where internal processes may be causing delays, confusion, or frustration for both customers and employees. You will outline the stages and touchpoints customers will experience in this stage.

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Customer Experience Maturity Model: A Framework for Improving Experiences

InMoment XI

It identifies customer pain points across various touchpoints and works to improve them. For example, a collaboration between marketing and product teams to engage a specific user segment with a new feature. It sets the foundation for product development, marketing, and human resources.

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How Customer Experience Automation Can Improve Business Performance

InMoment XI

Customer experience automation refers to automating interactions or touchpoints throughout the customer journey. Improved Personalization While some may believe that automating certain touchpoints creates a similar, stale experience for every customer, the opposite is true. What is Customer Experience Automation?

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Social Media Management Tips to Increase Visibility and Success

InMoment XI

A recent study of social media marketers worldwide found that there were five main benefits of social media marketing and effective social media management. of their marketing budget on social media. of their marketing budgets to social media. This is important to create a seamless experience across all touchpoints.

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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

eglobalis

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. This data aggregation enables businesses to deliver highly targeted and relevant marketing messages.

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Reduce Customer Churn to Boost Revenue and Stay Competitive

InMoment XI

Losing customers never feels good, especially in a hyper-competitive market. As a result, youll succeed in retaining and acquiring customers to increase your market share. For example, if your competitor is receiving criticism for slow customer support, you can use the opportunity to market your 24/7 multi-channel service.

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