Forrester's Customer Insights

JULY 29, 2020

The drivers of the future are evolutions of the past – some playing out now, others that will be far more prominent by 2025 and table stakes by 2030. […]. Forrester’s view on the future of banking is here – examining the changes that we expect to play out over the next decade of retail banking.

Banking 71

Banking 2030 2025 Retail 71

Alida

OCTOBER 15, 2017

There’s never been a more crucial time for brands to keep a finger on the pulse of changing customer needs – or risk falling behind the pack. . At CX and the City over one hundred customers, insights, marketing and CX professionals across 5 countries joined us in Singapore to explore the future of customer relationships in Asia Pacific.

Competitive Advantage 100

Competitive Advantage 2025 2017 Customer Journey 100

Comm100

NOVEMBER 23, 2022

Vendors across the globe are making significant innovations to their products by integrating technologies such as AI and NLP to cater to customer needs and market requirements.” – Mordor Intelligence LLP . The past few years have squeezed many organizations, forcing customer service teams to make do with limited resources.

2023 94

2023 Customer Service Omnichannel 2025 94

Forrester's Customer Insights

OCTOBER 23, 2024

Banks need to get ready for a major challenge in 2025: a simultaneous decline in customer experience and worsening profitability. But fear not, because there is a solution to this double whammy: innovation.

2025 26

2025 Banking Innovation Customer Experience 26

Think Customers

JULY 29, 2022

Businesses are eager to unlock insights that can help them adapt to change and reengage customers. Better insights = happy customers Luke Lee, CEO of PalaLeather , a fashion company and retailer, agrees that customer insights are essential.

Apparel 59

Apparel Automotive Tourism Fashion 59

Think Customers

JUNE 24, 2024

The one question on everyone’s mind, as it was at Internet World decades ago: “How do I integrate technology to innovate without damaging my brand, customer, or employee experience?” Nicole Kyle, managing director of CMP Research , said it’s a question of managing digital dexterity for brands and customers.

Technology 59

Technology Contact Center 2024 Leadership 59

C Space

DECEMBER 3, 2021

Michael Müller, Director Global Brand Strategy, Customer Insights, Audi. We offer inimitable experiences with our signature product portfolio, shaped by innovations, design language and individualization. As a brand you have to be empathic and agile and provide technical and emotional benefits for your customers.”.

Automotive 52

Automotive 2025 Brands Innovation 52

Currency Alliance

DECEMBER 17, 2019

As we enter a new decade of relentless competition, innovation, new forms of regulation, and changes in customer behavior, the key for brands is to go back to some basics and build a solid foundation. That foundation includes effective customer data management. MASTER YOUR CUSTOMER DATA. REACH MORE CUSTOMERS.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

West Monroe

NOVEMBER 13, 2022

In fact, Gartner predicts that by 2025, 75% of the highest-growth companies in the world will employ a this type of model. Understand your customers Many organizations have longstanding views that all sales and customers are “good”—and their rewards and incentives reflect this.

Management 52

Management Government Sales Measurement 52

West Monroe

NOVEMBER 13, 2022

In fact, Gartner predicts that by 2025, 75% of the highest-growth companies in the world will employ a this type of model. Understand your customers Many organizations have longstanding views that all sales and customers are “good”—and their rewards and incentives reflect this.

Management 52

Management Government Sales Measurement 52

West Monroe

NOVEMBER 13, 2022

In fact, Gartner predicts that by 2025, 75% of the highest-growth companies in the world will employ a this type of model. Organizations that realize the greatest value from their RGM programs focus on and build maturity in four key areas: customer insight, people and organization, data and measurement, and technology.

Management 52

Management Government Sales Measurement 52

Forrester's Customer Insights

OCTOBER 23, 2024

The key to automation success in 2025 will be balancing AI innovation with the scale and reliability of traditional automation tools and methods. To help you strike that balance, here’s a preview of Forrester’s automation predictions for 2025.

2025 49

2025 Innovation Insights Customers 49

Forrester's Customer Insights

OCTOBER 22, 2024

After a period of strong technology investment, the emphasis in 2025 will shift to making existing technologies work harder through improved adoption, integration, and optimization. Learn more in our 2025 predictions for technology leaders.

2025 49

2025 Technology Innovation Insights 49

West Monroe

JANUARY 25, 2022

Banks need to build a revenue model that offers advanced customer segmentation, early-stage opportunity identification, early detection of significant cross-sell opportunities, and pre-defined sales targets supported by work plans that make sense. Chapter 2: Drive more efficient operations through Data, AI and Automation.

Banking 52

Banking 2022 Financial Multi-Channel 52

Currency Alliance

FEBRUARY 10, 2021

Points can be an effective tool to build loyalty, but by themselves, all they do is attempt to lock in customers that are already frequent. If you want to dig deeper into loyalty mechanics, you can read more about where loyalty is headed in our blog on the characteristics of a winning loyalty program in 2025.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Forrester's Customer Insights

AUGUST 1, 2024

Get pragmatic advice on where to spend your tech budget in 2025 to achieve better business outcomes. Technology leaders find themselves at a crossroads this budget planning season.

2025 36

2025 Technology Information Innovation 36

Currency Alliance

FEBRUARY 10, 2020

Thanks to supermarkets’ high customer frequency and good data analytics, grocery chains can dynamically apply different points earning levels based on the available margin on each item sold, FMCG/CPG-funded offers, and insight about the share of wallet they are getting from each customer.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Optimove

NOVEMBER 25, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: As we approach 2025, the marketing landscape is rapidly evolving, requiring marketers to stay ahead of emerging trends and technologies to maintain a competitive edge. Below are our top 11 predictions for where the marketing landscape is headed in 2025.

2025 64

2025 Technology Marketing 2024 64