The 3 Principles of Brand Loyalty in a Highly Disruptive World
BlueOcean
JULY 9, 2024
Convenience: First Among Equals Convenience has become the first key principle of brand loyalty. Online sales are expected to exceed $1.7 trillion by 2027, representing an all-time high of over 20% of all retail sales. Just look at Walmart’s online net sales , which are rising 31.8%
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