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Strategic Value Creation in B2B: Building Long-Term Partnerships, Trust, and Innovation in Tech, Telecom, Contact Centers, and Manufacturing – Part 2 of 3

eglobalis

Part II: Building Strategic Value Through Trust, Flexibility, and Innovation [link] Introduction: When Core Value Isnt Enough In Part I of this series, we explored the foundational pillars of B2B value creationdimensions like risk mitigation, customer experience, cost reduction , and operational efficiency. These remain essential. However, in many industriesparticularly tech, telecom, high-tech manufacturing, and B2B services foundational capabilities no longer guarantee differentiation.

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[Experience Action Podcast] The Art of CX Leadership

Experience Investigators by 360Connext

Customer experience leadership is not just about gathering insightsit’s about securing genuine organizational buy-in. In this special episode of the Experience Action podcast, our host Jeannie Walters sits down with Sasha Fard , Country Lead for Customer Experience Management at Capital One Canada, to reveal the often-overlooked secret to successful CX implementation.

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How Conversational Intelligence (CI) Increases Alignment Between Sales and Marketing

InMoment XI

Businesses deliver seamless customer experiences when their sales and marketing teams are on the same page. Research from Gartner suggests that sales teams prioritizing alignment with marketing are nearly three times more likely to exceed new customer acquisition targets. However, as a result of data silos and a lack of common goals, companies often struggle to achieve this alignment.

Sales 195
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Lesson #40 Revisited: In-Moment Feedback is the Ultimate VoC Power Move (And AI is Only Accelerating It)

PeopleMetrics

If you want to truly transform your VoC program collect feedback while the customer is still in the experience. In-moment feedback changes everything! Why? Because waiting even a few hours (let alone days) after an experience to ask for feedback adds friction, memory loss, and apathy. But catch customers while they are still engaged while the emotion is fresh and magic happens.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Enhancing the Customer Feedback Loop Process with Feedback Analytics AI

Thematic

Ever wonder how to actually use all that customer feedback you collect? That’s where a strong customer feedback loop process comes in. In a nutshell, a customer feedback loop is a continuous cycle of gathering feedback, analyzing it for patterns, implementing improvements, and following up with customers to let them know they’ve been heard​ This process ensures you don’t just collect feedback—you act on it to drive meaningful change.

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The Art of Automation: Creating Natural Conversations with AI

CSM Magazine

By automating interactions with natural, human-like conversations, businesses can not only save time but also enhance the overall customer experience. Here, well explore how conversational AI works, its benefits, and steps to get started. What is Conversational AI? Conversational AI refers to technology (like AI-powered chatbots) that enables automated communication, mimicking human interactions through text or voice.

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How Conversational Intelligence (CI) Empowers Organizations to Forecast Sales Trends

InMoment XI

Sales forecasting is essential for anticipating demand, allocating resources, and setting realistic revenue goals. Forecast accuracy is crucial; otherwise, businesses risk overlooking growth opportunities and wasting resources. However, according to Gartner research, forecasting is one of the top areas where sales operations functions are least effective.

Sales 195
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B2B CX – Strategy & Business Alignment

Think Customers

Posted as part of a partnership with the European Customer Experience Organization (ECXO) and Ricardo Saltz Gulko. Read full version here: [link] Introduction A successful Customer Experience (CX) transformation program must be deeply integrated with the business strategy of an organization. Many companies fail at CX transformation because they treat it as an isolated initiative rather than embedding it into their core strategic goals.

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Google reviews Australia: The ultimate guide to building your business reputation

BirdEye

Online reviews are critical to any business strategy in today’s digital world. Whether you’re running a local caf in Melbourne or managing a product or service brand, building a strong presence on Google can significantly boost your trust, visibility, and credibility in the Australian market. But not all reviews are created equal. While some businesses may be tempted to take shortcutslike buying fake feedbackthese tactics can lead to serious legal and reputational consequences.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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199: Creating a Zero-Risk Customer Experience

The DiJulius Group

Summary In this episode, Denise Thompson and John DiJulius discuss the importance of creating a zero-risk environment in customer service. They share personal experiences and examples from companies like Warby Parker and Amazon, emphasizing the need for businesses to anticipate service failures and empower employees to resolve issues effectively. The conversation also covers strategies.

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How to Deliver Seamless, Personalized Self-Service Across Channels

CSM Magazine

Personalized self-service has quickly become a necessity for businesses in an era where convenience and efficiency are non-negotiable for customers. Customers today expect faster resolutions, intuitive experiences, and tailored interactions when they engage with your brand. But how can businesses, particularly retailers, deliver seamless, personalized self-service across various channels without compromising user satisfaction?

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From Onboarding to Excellence: Your Contact Center Training Guide for 2025

Calabrio

Workforce Management From Onboarding to Excellence: Your Contact Center Training Guide for 2025 Jump ahead What is Contact Center Training? Why Investing in Agent Training is Critical for Contact Centers in 2025 The Foundation: Building Your Strategic Call Center Training Program Building a Core Curriculum: Essential Training Topics for Every Agent to Master 8 Effective Call Center Training Methods & Techniques Call Center Training Ideas & Tips for Success Measuring Training Effectivenes

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Webinar recap: AI + CX are the new revenue generation power duo

Think Customers

When it comes to revenue generation, every sale is important. The right sales strategy (and a team ready to put it into action) is critical to meeting business goals and driving ROI but the sales landscape is evolving quickly. AI-powered tools are giving sales teams more insights at their fingertips than theyve ever had before. Using those insights to understand customers better, identify sales opportunities during service interactions, and improve associate coaching can help organizations driv

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Attraction marketing makes customers trust first before they buy from you

BirdEye

Attraction marketing is built for the moment were inwhere customers dont want to be pitched, pressured, or pushed. They want answers. They want proof. And they want to decide on their terms, not yours. If your ads are getting skipped, emails ignored, and posts fall flat, its not your product or serviceits your approach. What customers want now is value firstreal help, not hype.

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CDP vs. CRM

Optimove

Managing Customer Data: CDP vs CRM Understanding the tools that manage and activate customer data is crucial for marketers. Two of the most talked-about platforms in this space are the Customer Data Platform (CDP) and Customer Relationship Management (CRM) system. While both help brands manage customer data, they serve distinct functions. Lets break down the difference between a CDP and CRM , how they work together, and where Optimove fits into the conversation.

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LuLu Hypermarket Achieves Top 10 Brand Status in Service Hero Awards

CSM Magazine

LuLu Hypermarket has added another illustrious accolade to its name by earning a spot in the Top 10 Brands 2024 at the prestigious Service Hero Customer Satisfaction Index Awards. This achievement serves as a testament to LuLus unwavering commitment to delivering outstanding customer service and exceeding shopper expectations across every touchpoint.

Brands 52
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Guide to UX Analytics: How to Improve User Experience with Data

Alida

In today's digital landscape, understanding user behavior is paramount to creating products that resonate with audiences. User Experience (UX) Analytics offers a data-driven approach to deciphering user interactions, enabling businesses to refine their offerings for optimal engagement and satisfaction.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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How to optimize your customer onboarding strategy: a six-point checklist.

ChurnZero

Your customer onboarding strategy is the foundation of your future retention and expansion revenue. Every task, meeting, and communication serves the ultimate goal of getting that customer to realize value. You aim to identify whats important to the customer, set expectations, and measure success. The right onboarding strategy means more than just getting a customer using your product.

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How to get more followers on TikTok: 9 underrated tips the algorithm favors

BirdEye

If youve ever Googled how to get more followers on TikTok , you already know how overwhelming the advice can be. From trendy sound clips to endless hashtag hacks, its hard to know what worksespecially when the TikTok algorithm keeps evolving. For TikTok userswhether youre an independent creator or a growing brandthe path to follower growth isnt about chasing virality.

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Beyond Bonuses: How OptiPromo Drives Loyalty, Not Just Clicks

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Creating personalized, dynamic promotions used to mean hours of manual workmarketers had to run complex bonus calculations, build campaign logic from scratch, and monitor spend with tedious spreadsheets. Most tools couldnt tap into real-time customer data, leading to overspending, inefficiencies, and missed opportunities to win customers’ hearts and boost loyalty.

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3CLogic and Glidefast Consulting Join Forces to Transform ServiceNow Contact Center Solutions

CSM Magazine

Two industry leaders, 3CLogic and Glidefast Consulting , have joined forces to deliver a powerful, integrated solution that bridges the gap between digital workflows and human interactions on ServiceNow. This expanded partnership builds on their shared vision of transforming customer engagement through advanced Contact Center-as-a-Service (CCaaS) and CRM solutions tailor-made for the ServiceNow ecosystem.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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How to Build and Sustain Vibrant Customer Communities

Gainsight

Most companies adopting customer community solutions are aware of the key features needed to get started. Tools like community forums, knowledge base articles, and gamification are all great, but how do you build a community thats more than the sum of its parts? How do you capture that certain je ne sais quoi that makes your community become a home for everything your users need?

Events 52
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AI Voice Agents: Big CX Wins, Smarter Lessons, Better ROI

Doing CX Right

AI voice agents are already on the front lines of customer experience translating, troubleshooting, and learning from every call. But here's the twist: the real ROI isnt in automation. Its in how you design the experience. Stacy Sherman and Richard Lin reveal the high-stakes decisions that turn voice AI from a cost-saver into a brand-builder. The post AI Voice Agents: Big CX Wins, Smarter Lessons, Better ROI appeared first on Doing CX Right.

ROI 52
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Dentist reviews in the UK: How to find real feedback you can trust

BirdEye

Dentist reviews in the UK arent just casual testimonialstheyre the first checkpoint for patients deciding who’s the most reliable and best for their treatments. When the average appointment wait time stretches into weeks, and private dental practices charge a premium, most patients want to be extra sure theyre making the right choice. So, they turn to reviews to read what others experienced.

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Why Customer Effort Score is the CX Metric You Can’t Afford to Ignore

Interactions

In todays hyper-competitive business landscape, customers expect seamless and frictionless experiences. If your brand makes customers jump through hoops to resolve an issue, they wont just be frustrated, theyll leave. Research shows that 96% of customers who experience high-effort interactions become disloyal. On the flip side, reducing effort can increase repurchase intent by up to 94%.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!