Trending Articles

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Delivering Value in B2B: Personalized, Scalable, and Measurable CX Across the Customer Journey – Part 3 of 3

eglobalis

In Part I of this series, we explored the core pillars of value creationeconomic exchanges, cost efficiency, ease of doing business, and growth enablement. These foundational dimensions ensure suppliers meet essential business expectations, providing a baseline for relevance. In Part II , we moved into the strategic and relational realms of value : building trust, tailoring engagement, co-creating innovation, and offering performance and service excellence.

B2B 251
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Unlocking Deeper Insights: Using Conversational Intelligence for A/B Testing

InMoment XI

You cant fully predict customer behavior from day one. People are unpredictable, and what resonates with one group might fall flat with another. Thats where A/B testing shines. It helps you test messaging, support strategies, marketing campaigns, and experience variations to optimize interactions, streamline support processes, and improve the overall user experience.

Insights 195
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What to Say When You Don’t Have What the Customer Wants

ShepHyken

I recently responded to a question on LinkedIn: A customer is furious about an out-of-stock item. How do you turn their frustration into satisfaction? I added a second part to that question. What if what the customer wants is something youve never had in stock? Some customers might still be angry that you do not have what they want. And even if they arent, whether the item is out of stock or you just dont carry it, that doesnt mean you cant make the customer happy.

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Building Effective User Feedback Loops for Continuous Improvement

Thematic

Your users are your best source of feedback. Why? Because they're the ones actually using your product or service—experiencing firsthand what works, what doesn't, and what could be better. They spot the issues you might miss and highlight opportunities for improvements you may never have considered. That's why building a robust user feedback loop is crucial.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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7 Powerful Secrets Explaining How Successful CPG Brands Capture Consumer Loyalty

C3Centricity

There can be no doubt that today’s buyers have evolved into sophisticated decision-makers who demand more than just quality products to achieve consumer loyalty. As we navigate through 2025, the consumer landscape continues to shift at an unprecedented pace, challenging CPG brands to move beyond reactive strategies and embrace a truly consumer-centric approach.

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Survey Response Incentives: What to Know About Improving Customer Engagement

InMoment XI

Is our response rate too low? What can we do to improve it? Should we provide an incentive for people to respond? As a customer experience (CX) leader, these are all questions youve likely faced many times before. However, these relatively simple questions have somewhat complex answers. Survey incentives do encourage some people to offer feedback, which could mean more responses and diverse insights for your brand.

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The Benefits of AI-Powered Customer Experience with Isabelle Zdatny

ShepHyken

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: What is Agentic AI? What is the difference between generative AI, analytical AI, and agentic AI? What impact does AI have on analyzing and predicting customer behavior? How do companies balance AI with the need for human empathy in customer service?

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B2B Customer Insights: How to Understand and Engage Business Clients

Thematic

Understanding your B2B customer insights means learning what makes your business clients tick—their needs, behaviors, pain points, and goals—through data. Unlike with B2C, where you get insights from individuals, in B2B, you get insights from an entire organization, often with multiple stakeholders involved in decisions. So, a B2C retailer might analyze one shopper’s buying habits, whereas a B2B company must understand a client account with multiple stakeholders and longer p

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Building a Customer-Centric Culture: Lessons from Soft2Bet’s Success

CSM Magazine

Customer expectations are changing rapidlyand in this fast-paced world, companies that get it right arent just keeping up; theyre leading the way. Soft2Bet, an industry leader in iGaming, has proven time and again that the key to thriving is a relentless commitment to customer satisfaction. Soft2Bets journey offers important lessons for any organization aiming to build stronger, sustainable customer relationships.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Buy Google reviews UK: The truth behind quick fixes and smarter reputation solutions

BirdEye

From independent shops in Manchester to small bakery in Bristol to service providers in London, UK businesses know how much damage just a handful of negative reviews can do. In a world where customer decisions are shaped in seconds, a 3.9-star rating instead of a 4.5 can mean the difference between getting chosenor getting overlooked. Thats why the temptation to buy Google reviews in the UK is growing.

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Reduce Churn: 5 Strategies to Reduce Customer Churn in a World Where 47% Try New Brands Weekly

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Customer retention is essential to brand growth and loyalty cannot be taken for granted. Even as most consumers stay connected to their go-to brands, 47% are still exploring alternatives every week. This makes retention especially challenging in retail, where competitive pricing and endless choice create constant churn risk.

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Top 5 Customer Service & CX Articles for Week of April 21, 2025

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comments about each article and would like to hear what you think too. What Are the Results from GenAI in Customer Service? Case Studies from Verizon, ING & United Airlines by Rebecca Sentance (Econsultancy) From improved customer satisfaction to an uplift in sales, we examine three companies who have successfully applied GenAI in custome

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From Feedback to Action: Enhancing Customer Service Through Effective Feedback Loops

Thematic

Every customer support interaction is an opportunity to make a lasting impression. As Maya Angelou wisely said, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."​ This sentiment is especially true in customer service. A single unresolved issue or a delayed response can leave customers feeling undervalued, leading them to quietly take their business elsewhere.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Top 15 Formstack Alternatives & Competitors of 2025

SurveySensum

Formstack is an online survey builder that helps businesses create custom forms, surveys, quizzes, and more. It offers a drag-and-drop interface, making it easy to create and design forms. The tool also provides various templates for this purpose, which are customizable to users needs. But like every other tool, Formstack has its drawbacks. This includes weak customer support, limited integrations, and a steep learning curve.

2025 52
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How to Reduce Smart Home Returns with Effective WiFi Troubleshooting

TechSee

There’s a painful irony at the heart of smart home innovation. Consumers invest in connected devices (cameras, doorbells, thermostats) to simplify life. But when setup goes sideways due to WiFi issues, that “smart” experience suddenly feels pretty dumb. Frustrated customers pack up the product, initiate a return, and share their disappointment online.

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Clarity in the Chaos: How Contact Centers Are Turning Data into Direction with Calabrio Insights 

Calabrio

Analytics Workforce Management Clarity in the Chaos: How Contact Centers Are Turning Data into Direction with Calabrio Insights Jump ahead Data Is Everywhere. Insight Is Rare. Insights: The Single Source of Truth for Contact Center Performance Purposeful Innovation Across a Fully Unified WEM Suite Sentiment Analysis Gets Smarter: The Shift to GenAI Agent Enablement: The Next Frontier Automation Where It Matters: Auto QM Staying Ahead in the Moment: WFM Notifications The Power of a Connected Suit

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Here’s What You Need to Excel at Positionless Marketing (According to an Excellent 15 Positionless Marketers)

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: To thrive in the era of Positionless Marketing , todays CRM marketer must be agile, data-savvy, and deeply customer-centric. This roundup of insights from top brands using Optimove reveals exactly how to stay ahead and why mastering these skills is no longer optional for success.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Mind Meld: How Knowledge Management Creates Instant Post-Merger Alignment

eGain Blogs

In today’s competitive business landscape, the success of a merger or acquisition hinges on how quickly two companies can act as one unified entity. While systems may take months or years to integrate, customers and stakeholders expect a seamless experience from day one. This disconnect creates one of the most challenging aspects of any merger: delivering a consistent customer experience and unified brand promise while technical integration remains in progress.

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Best Ticketing System for Slack – Conversational HelpDesk

CSM Magazine

Is your business choosing to manage tickets directly through Slack? Using a ticketing system for Slack allows you to resolve customer issues without leaving your communication platform. This piece will guide you through the best that Slack has to offer when it comes to support through internal and external tools or integrations that will not only boost but also streamline your support team operations.

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17 Alternatives To Qualtrics: Key Features & Use Cases Compared

InteractionMetrics

Qualtrics is the industry standard for customer experience surveys. But that doesnt mean its the right fit for everyone. If youre a large enterprise with a team of analysts and a six-figure budget, it might be perfect. But for most companies? It might be too expensive, clunky, or bloated with features youll never use. The interface is dense, the support may not be as responsive as you need, and the learning curve is steep.

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Empowering Contact Centers with Intelligent Insights: The “Why” Behind Calabrio’s Conversation Intelligence Innovations 

Calabrio

Analytics Empowering Contact Centers with Intelligent Insights: The “Why” Behind Calabrios Conversation Intelligence Innovations Jump ahead With Customer Expectations at an All-Time High, Conversation Intelligence Matters More Than Ever The Future of Quality is Here Explore Our Latest Conversation Intelligence Features and Capabilities Enhanced, GenAI-powered Auto QM Interaction Summary Now Available for All Analytics Customers Rebuilt Sentiment Analysis Engine Powers Deeper Insights

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Ingenuity And Core Values Will Steady The Ship: Top Healthcare Provider Trends In 2025

Forrester's Customer Insights

Steering through a maelstrom of uncertainty and risk in a rapidly changing healthcare landscape requires resilient leaders who will adapt strategies centered on the human experience. Advancements in AI and the widespread availability of medical information are compelling healthcare provider organizations (HPOs) to reassess how they engage with customers and employees.

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Testimonial advertising: What it is & 9 examples that show why it works

BirdEye

Testimonial advertising has quietly become the most credible tool in a marketers arsenal not because its flashy, but because its real. When ad fatigue sets in and skepticism rises, polished campaigns fall short. What todays customers want isnt another bold promise they want proof. And nothing builds that faster than hearing directly from someone whos been in their shoes.

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Instro AI Assistant Deployed by AMADA Creating Global Knowledge Base Saving Nearly 1,000 Field Engineer Hours to Date

CSM Magazine

AI Chat-like support for site engineers delivers snappy native language responses based on over ten thousand pages of documentation and 6,000 site visit reports. Instro AI Solutions has announced the deployment of the Instro AI Assistant at AMADA , a global leader in sheet metal machinery, giving the company a chat-based support system combining machine documentation and engineer service records.

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Can Mystery Shopping Prove Your C-Store Tech Actually Delivers?

IntouchInsight

A customer swings by your store on the way to work, grabs a breakfast sandwich, taps the screen to pay, and waits. Nothing happens. Anothers mobile order isnt ready when they arrive. A driver at the pump fumbles with the loyalty app, unsure if it even worked. These moments may seem small, but in a convenience store, every second counts.

Loyalty 62
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!