Thematic

AUGUST 7, 2019

This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (CX) to move from insights to action. It includes a step-by-step guide to help you calculate the ROI of CX. The question on everyones mind is: How can I prove the ROI of CX to my executive teams?

ROI 123

ROI 2019 NPS Metrics 123

Alida

OCTOBER 13, 2016

According to research expert Ray Poynter, more insight teams are generating revenue by providing market research data and other value-added services to partners, sponsors and advertisers. At the 2016 Customer Intelligence Summit , two innovative brands shared how they’re taking advantage of this trend. Think and act like a marketer.

Marketing 235

Marketing Feedback E Commerce Advertising 235

BirdEye

APRIL 18, 2023

This means for business owners, advertising locally is essential to keep the doors open and reach the target audience in the local market. These ad campaigns are necessary to build brand awareness, generate leads, drive traffic to your physical location, and increase sales. Table of contents What is local advertising?

Advertising 98

Advertising Social Media Events Magazine 98

BlueOcean

JANUARY 8, 2019

You have to assume that had that customer had a positive experience – both with your product/service and with your customer service team – they would have continued to buy from you and recommend your brand to others. According to research, only 42% of companies are able to accurately measure lifetime customer value.

Lifetime Customer 299

Lifetime Customer Contact Center Poor Customer Service Social Media 299

Experience Investigators by 360Connext

JANUARY 28, 2020

Several reports on the biggest CX Challenges (as ranked by CX professionals) include proving ROI and developing and maintaining executive-level CX understanding and commitment among their top three concerns. What would it mean if 4 out of 5 customers generated negative word-of-mouth for your brand?

2020 250

2020 Net Promoter Score ROI Metrics 250

Opinionator

JANUARY 8, 2021

The power of ROI (return on investment) is undeniable when measuring customer experience. Calculating the ROI of CX is often measured as a ratio between net profit over a set period and the cost of the initial or recurring investment. A high ROI ratio is what companies look for. Advertising. What is Customer Experience?

ROI 98

ROI Customer Experience Advertising Return on Investment 98

C3Centricity

APRIL 23, 2024

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! While B2B companies have a slightly lower ROI, they benefit from the long-term value of relationship building and lead nurturing through email.

ROI 118

ROI E Commerce Marketing Social Media 118

BirdEye

FEBRUARY 5, 2025

A carefully curated Facebook Business Page can also effectively showcase your brands story and offerings. Cost-effective marketing: Leverage tools like Meta Business Suite to track your ad spend and optimize paid social ads for better ROI. For example, posting about a weekend brunch special can increase foot traffic.

Social Media 104

Social Media Marketing Metrics Events 104

Gravy Analytics

AUGUST 12, 2019

It’s a common problem within the digital advertising sphere. The solution for many businesses is using location-based advertising audiences. Advertising audiences are lists of anonymized consumers who have the characteristics companies are interested in. Getting Started with Location-Based Advertising Audiences.

Advertising 60

Advertising ROI Events Consumers 60

Experience Investigators by 360Connext

MARCH 26, 2024

Unlock the future of customer experience as I, Jeannie Walters, team up with Greg Kihlström from the Agile brand to dissect the fascinating blend of strategy and technology that’s shaping how we interact with businesses today. Venture further into the realm of engagement with us as we spotlight the trend of shoppable video content.

2024 178

2024 Banking Advertising ROI 178

GetFeedback

MAY 13, 2019

It is tempting to ignore the negative feedback, especially if there is an abundance of positive feedback, but history is littered with stories of brands that ignored negative feedback and (eventually) paid the price. Don’t fall into the trap of advertising the good, and relegating criticism to the trash can.

Feedback 302

Feedback Social Media Voice of Customer Net Promoter Score 302

BirdEye

MARCH 6, 2025

By focusing on local listings, engaging with customers, and maintaining a consistent brand presence. If your brand also feels invisible, keep reading. Well show you why a strong online presence matters, how to build brand awareness, and simple steps to climb higher in search results. Do you know how? The payoff?

Social Media 85

Social Media Multi-Channel Advertising Feedback 85

InMoment XI

AUGUST 9, 2024

Think of your favorite clothing brand. Why is that brand your favorite? The way you feel about that brand is because of the customer experience you have every time you make a purchase. The customer experience you have with a brand will cause you to be a lifelong customer, or never shop there again.

Customer Experience 221

Customer Experience Net Promoter Score 2024 Customer Journey Mapping 221

BirdEye

FEBRUARY 27, 2024

To compete in this complex market and capture audience attention, dealership brands must put their best foot forward. To help you step up your strategy, we have compiled a list of the top car dealership advertising ideas. Table of contents What is car dealership advertising? Table of contents What is car dealership advertising?

Advertising 64

Advertising 2024 Automotive Social Media 64

Beyond Philosophy

FEBRUARY 16, 2015

I’m grateful to my colleague, Richard Vanderveer, for making readers of his blog aware of an insightful report – Return on Word of Mouth, or WOM/ROI – recently issued by the Word of Mouth Marketing Association (WOMMA). How can the business impact, or WOM/ROI, be determined? How does WOM/ROI vary by business category?

Marketing 159

Marketing ROI Advertising B2C 159

Alida

SEPTEMBER 22, 2016

The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands. Start by clearly defining what your company stands for, developing an understanding of how customers engage with your brand and prioritizing lasting emotional connections with consumers. Closing out #VCSummit day 1.

2016 267

2016 Innovation Marketing Insights 267

InMoment XI

FEBRUARY 23, 2024

It’s crucial that brands understand the experiences they provide and whether or not they satisfy the needs of customers, employees, and beyond. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. Brands frequently provide deals that only apply when customers shop online.

Marketing 195

Marketing Customer Experience Return on Investment Consumers 195

SurveySensum

OCTOBER 31, 2024

80% of customers prefer to interact with brands through digital channels. Builds Trust and Brand Loyalty In order to create memorable and engaging experiences for your customers, you need to be a constant part of their daily lives, providing them with personalized recommendations, offers, relevant content, etc.

Customer Engagement 52

Customer Engagement Engagement 2024 Social Media 52

ijgolding

SEPTEMBER 24, 2015

For the last six years, Nunwood (now a part of the KPMG family) have been assessing how customer centric well known brands are across three continents. A brand is no longer a marketing confection, sustained by persuasive advertising. Rather, a brand is what a brand does. It is what customers experience.

2015 87

2015 2014 Brands Customer Experience 87

InMoment XI

APRIL 3, 2024

The customer experience—how buyers feel about their collective interactions with a brand—defines and motivates customer action. Your brand needs to deliver on all fronts in order to create a memorable experience for these customers. It sets the tone for the entire company/consumer relationship.

Customer Expectations 195

Customer Expectations Touchpoint Omnichannel Social Media 195

Optimove

JULY 7, 2019

Why Top Brands Chose Optimove’s CDP over the Competition. Optimove’s Customer Data Platform empowers brands to improve customer experience, retention and LTV by: Unifying and viewing all customer data in a single customer view. contact-form-7] Optimove is used by 350+ customer-centric brands. Go for it - it's worth it.

Brands 76

Brands Multi-Channel Advertising Demo 76

Gravy Analytics

JULY 15, 2019

It’s used in a variety of ways, including for customer analysis, real estate selection, and digital advertising. Advertising, in particular, is one of the fastest and easiest way for businesses to start using location data. There are three key ways to use location data in advertising. And How Can Businesses Use It?).

Advertising 68

Advertising ROI Automotive Sports 68

BirdEye

DECEMBER 30, 2024

To succeed, multi-location businesses must balance efficiency with personalization, ensuring each location connects with its unique audience while maintaining a consistent brand voice. Focus on localized campaigns: Tailor strategies to meet the unique needs of each region while maintaining brand identity. Watch the Free Demo Now.

Healthcare 52

Healthcare Multi-Channel Social Media Advertising 52

BlueOcean

OCTOBER 21, 2024

You have to assume that if that customer had a positive experience both with your product/service and with your customer service team they would have continued to buy from you and recommend your brand to others. While companies are increasingly tracking customer lifetime value (LTV), the accuracy of the key metric still often falls short.

Lifetime Customer 156

Lifetime Customer Poor Customer Service Social Media Customer Retention 156

Gravy Analytics

JUNE 3, 2019

That data, known as location data, can include: A mobile advertising ID number that identifies the mobile device without collecting or sharing personally identifiable data. Large enterprises have been using location information to make business decisions and improve their ROI for years. Audience Targeting for Advertising.

Automotive 92

Automotive Advertising Retail ROI 92

CloudCherry

MARCH 15, 2018

Today, customers aren’t just leaving some of the biggest telecom brands in the world (Comcast ring a bell?) Given what’s happening in the market, it is crucial for telecom brands to not go out all guns blazing and pump millions of cash into advertising and marketing to attract new customers. Source: Wikipedia.

Wireless 210

Wireless Customer Retention 2016 Call Center 210

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Should brands leave it alone or attempt to make a go of it? How many brands (and consumers) are making the most of The Fourth. How many brands (and consumers) are making the most of The Fourth.

Brands 95

Brands Marketing Travel 2019 95

NetBase

DECEMBER 5, 2019

Brands are watching closely, and have begun abandoning TV spots for online advertising. Popeye’s Halts TV Advertising After Online Success. So when Popeyes prepared to bring it back, TV wasn’t on the menu, said Fernando Machado, global CMO for Burger King and Popeyes, which are owned by Restaurant Brands International.

Advertising 52

Advertising Brands Social Media ROI 52

Retently

AUGUST 3, 2023

Customers no longer pick brands for individual products or services; instead, they choose the business that delivers the best experiences. It’s the heart and soul of your brand. That’s why big brands like Starbucks and Apple invest heavily in creating great customer experiences. and that’s exactly what customers want.

Customer Experience 146

Customer Experience Net Promoter Score Social Media Reference 146

BirdEye

OCTOBER 31, 2023

Using social media ads can help you reach new audiences, re-engage website visitors, and spread brand awareness for your business. Many businesses have grown and seen better ROI thanks to Facebook’s precise targeting capabilities. But when should you opt for a boost post over an ad? What are Facebook boosted posts?

Social Media 111

Social Media Advertising Events ROI 111

BirdEye

JANUARY 24, 2025

Implement these advanced marketing strategies for different hotel types Build a social media crisis management plan for your hotel’s brand 4 common mistakes to avoid while doing social media marketing for hotels How to measure success in hotel social media marketing?

Social Media 52

Social Media Hotels Marketing Travel 52

ReviewTrackers

APRIL 20, 2021

Online customer reviews can impact your search engine performance, affect your brand reputation, and determine your ability to win new customers. According to finance industry research, online reviews are five times more influential than TV advertisements and six times more influential than social media advertisements.

Banking 123

Banking Social Media Reference Rewards Programs 123

BirdEye

APRIL 26, 2023

And they shared a link with you from a shop or brand they want you to try. Referral links are one of the most powerful ways to boost brand awareness and attract new customers. Businesses can create unique URLs to give to brand ambassadors, who are often already dedicated customers. That link is what’s called a referral link.

Social Media 98

Social Media ROI Advertising Return on Investment 98

Magellan Solutions

AUGUST 23, 2023

It enables hyper-personalized and data-driven advertising. It enables advertisers to assess customer feedback. Enhanced brand loyalty and better conversion rates are the results of customized experiences. It helps companies enhance their advertising initiatives. It results in improved ad performance and a higher ROI.

Marketing 98

Marketing Social Media Advertising ROI 98

BirdEye

MAY 3, 2023

The right marketing channel: Allows you to reach diverse audiences Is ideal for promoting specific products and services Increases brand visibility Boosts audience engagement Builds online communities with loyal patrons for your brand Every marketing channel has its core demographics; businesses may need more than one to reach their target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

BirdEye

APRIL 24, 2023

This enables businesses to optimize their efforts and achieve a better return on investment (ROI) compared to traditional marketing methods. It evens the playing field and allows you to compete with bigger brands. On the other hand, digital marketing strategy includes a broader range of tactics like paid advertising and SEO.

Marketing 93

Marketing Social Media B2C Advertising 93

Optimove

AUGUST 26, 2021

One thing’s for sure – when talking about customers, it’s a horrible strategy for brands, even for the wealthiest amongst them. Getting just 1 in 3 to buy with you again, and you will already leap your brand into profitability (by increasing your average customer lifetime value 33% from $0.9 You might think it’s simple math, right?

Brands 98

Brands Fashion 2019 ROI 98