BirdEye

JANUARY 12, 2024

While casting a wide marketing net might be tempting, often, the magic happens when targeting is razor-sharp. Hyperlocal social media marketing allows you to harness this power, turning every digital interaction into a meaningful engagement. Table of contents What is hyperlocal social media marketing?

Social Media 109

Social Media Marketing Events Advertising 109

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Thematic

AUGUST 7, 2019

This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (CX) to move from insights to action. It includes a step-by-step guide to help you calculate the ROI of CX. The question on everyones mind is: How can I prove the ROI of CX to my executive teams?

ROI 123

ROI 2019 NPS Metrics 123

Experience Investigators by 360Connext

MARCH 26, 2024

The potential for B2B markets to embrace this trend sparks a thought-provoking discussion. He speaks 3 times weekly with executives and leaders from Fortune 500 companies and top marketing technology platforms on his podcast, The Agile Brand with Greg Kihlström.

2024 178

2024 Banking Advertising ROI 178

BirdEye

MAY 10, 2023

That’s where a great marketing strategy comes into play. In this blog post, we’ll share 12 marketing strategy examples to help get your creative juices flowing. Table of contents What is a marketing strategy? Content marketing Attract potential clients and generate revenue with high-value content.

Marketing 98

Marketing Social Media Advertising Reference 98

BirdEye

NOVEMBER 21, 2023

In some ways, the transformative process of gem cutting is similar to the journey of jewelry store marketing. You must get clear on who you’re marketing to, win their trust, and convince them to purchase. Table of contents What is jewelry store marketing? The tricky part is that there’s no “right” way to do it.

Marketing 111

Marketing Social Media Advertising Events 111

BirdEye

DECEMBER 8, 2023

However, a robust and effective carpet cleaning marketing strategy is pivotal in making your business stand out and attract customers. Table of contents Why is carpet cleaning marketing important? How do you advertise your carpet cleaning business for free? This blog is all about that. Sets your business apart competitively.

Marketing 59

Marketing Social Media Advertising B2B 59

BirdEye

SEPTEMBER 20, 2023

This article will help your business get ahead by using artificial intelligence in marketing. Here are 11 ways artificial intelligence in marketing in helps you: 1. Advertising 2. Email marketing campaigns 11. Jump to the section from our table of contents: Table of contents What is AI marketing? Data analytics 9.

Marketing 64

Marketing Advertising Social Media E-support 64

Alida

OCTOBER 13, 2016

One of the biggest disruptions in the market research industry is the monetization of the research practice. According to research expert Ray Poynter, more insight teams are generating revenue by providing market research data and other value-added services to partners, sponsors and advertisers. Think and act like a marketer.

Marketing 235

Marketing Feedback E Commerce Advertising 235

Totango

JANUARY 4, 2019

‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. In order to implement a customer-centered approach, your success team must adopt a new way of thinking when it comes to the marketing strategies they implement. The Top 5 Customer-Centric Marketing Strategies for SaaS Companies.

Customer Centricity 79

Customer Centricity ROI Marketing Return on Investment 79

Gravy Analytics

JULY 15, 2019

It’s used in a variety of ways, including for customer analysis, real estate selection, and digital advertising. Advertising, in particular, is one of the fastest and easiest way for businesses to start using location data. There are three key ways to use location data in advertising. And How Can Businesses Use It?).

Advertising 68

Advertising ROI Automotive Sports 68

CSM Magazine

MAY 4, 2021

Digital marketing is on a continuous rise. Ninety-eight percent of marketing officials are now merging traditional marketing efforts with digital tactics to meet these expectations. These include online advertisements, social media marketing, and blogging, to name a few. Train your marketing staff.

ROI 52

ROI Marketing Seminar Metrics 52

BirdEye

NOVEMBER 16, 2023

In the competitive lawn care and landscaping industry, effective marketing is not a choice but an absolute necessity. The right lawn care marketing strategy can help your business create lasting impressions, generate leads, nurture relationships, and build a brand in the market. How to develop a lawn care marketing strategy?

Marketing 64

Marketing Social Media Advertising User Experience 64

InMoment XI

JULY 7, 2022

These are some of the quantitative methods that reflect your brand equity: Profit margins Price sensitivity Profitability Growth rate Market share percentage Purchasing frequency. Essentially, brand perception is what a customer believes your product or service does—not what a marketing department puts out about the product.

Brands 369

Brands ROI Social Media Return on Investment 369

Currency Alliance

AUGUST 15, 2024

The real purpose of marketing personalization is to maximize marketing engagement and, consequently, customer lifetime value (CLV). Personalization of engagement with customers is the Holy Grail for marketers because of the impact on the customer’s experience with your brand, and the all-important ability to increase CLV.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

Blueshift

AUGUST 16, 2023

In the midst of budget cuts and the rising costs of paid media channels, the pressure to make every marketing dollar count is increasing. Luckily for marketers, a practical solution already exists: their first-party data. Yet, many still struggle to effectively activate this data.

ROI 98

ROI Advertising Blog Marketing 98

BlueOcean

OCTOBER 21, 2024

The LTV calculation can play an important role in determining the ROI of your customer care team and specifically, the customer save team. Acquisition costs are seen in sales efforts, marketing, and advertising as well as customer onboarding, so it’s retention that appears to gain the most profit in return.

Lifetime Customer 156

Lifetime Customer Poor Customer Service Social Media Customer Retention 156

CSM Magazine

DECEMBER 22, 2023

Businesses today are confronted with a challenge: creating a marketing strategy that will stand out in an age of short attention spans and constant noise. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

Connections 52

Connections Marketing Advertising Transportation 52

eglobalis

JULY 31, 2024

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. This data aggregation enables businesses to deliver highly targeted and relevant marketing messages.

Customer Experience 328

Customer Experience Social Media 2024 B2B 328

BirdEye

NOVEMBER 10, 2023

Marketing for roofing companies often becomes an afterthought. Roofing business marketing is key to a steady stream of leads throughout the year. It ensures that you have a strong market reputation and gain a competitive edge with ease. It ensures that you have a strong market reputation and gain a competitive edge with ease.

Marketing 59

Marketing Social Media Advertising Books 59

BirdEye

JUNE 30, 2022

As a business owner, you already know marketing is essential to your success – but do you have a plan to reach local customers? In this article, we’re going to take a closer look at local marketing. You’ll learn what local marketing is, why it works, and easy ways to overcome problems you might face.

Marketing 97

Marketing Social Media Advertising Return on Investment 97

Gravy Analytics

JULY 12, 2019

Businesses can use this data to effectively learn about and target advertisements to the consumers most interested in their products or services. 3 Ways Location Data Improves Digital Advertising. 3 Ways Location Data Improves Digital Advertising. Here are the top three that we’ve seen work across industries and ads.

Advertising 40

Advertising ROI Automotive Entertainment 40

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool.

Customer Engagement 205

Customer Engagement Blog Engagement Marketing 205

CSM Magazine

OCTOBER 22, 2024

In today’s digital world, businesses are constantly looking for efficient ways to enhance their online visibility and increase their ROI. Pay-Per-Click (PPC) advertising can seem daunting at first, yet it’s a powerful tool that can generate significant traffic and leads when executed correctly.

Return on Investment 52

Return on Investment Advertising ROI Management 52

Lithium

AUGUST 17, 2022

Proving ROI in marketing takes a vastly different approach than the next day's Metrics. Due to all of these channels, marketers are nothing more than a band of shouting songbirds in the consumers' eyes. Due to all of these channels, marketers are nothing more than a band of shouting songbirds in the consumers' eyes.

ROI 52

ROI Marketing Social Media Leadership 52

BirdEye

AUGUST 21, 2024

Decision paralysis is increasingly prevalent among retail customers, overwhelmed by the vast array of options available in the market. However, the right retail marketing platform can be a game-changer, enhancing brand visibility, customer experience, and revenue. Table of contents What does a retail marketing platform do?

Retail 59

Retail Sales Multi-Channel Marketing 59

SurveySensum

MAY 7, 2024

Welcome to the private marketplace (PMP), where advertisers and publishers come together to optimize the buying experience and maximize campaign performance. of the market share, with the private market (PMP) segment forecasted to claim 19.0%. In 2034, it’s anticipated that real-time trading will seize 25.9%

Advertising 52

Advertising ROI Innovation Return on Investment 52

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts. Voice Search.

2020 111

2020 Marketing Social Media Advertising 111

SurveySparrow

APRIL 23, 2023

Lead Generation and Demand Generation are two marketing strategies often used to attract potential customers and generate interest in a company’s products or services. In this article, we will discuss demand generation vs lead generation – everything you need to know about the difference in B2B marketing.

B2B 52

B2B Marketing Social Media Advertising 52

ProProfs Chat

OCTOBER 30, 2021

The identification of what customers want is important and based on different factors, marketers need to divide people into market segments. That’s exactly what market segmentation is all about! With the help of certain shared factors, a wide population can be put into subgroups for targeted marketing. There’s more to it.

Marketing 95

Marketing E Commerce Social Media B2B 95

BirdEye

FEBRUARY 13, 2024

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. Table of contents Why do chiropractors need marketing?

Marketing 59

Marketing Social Media Healthcare Multi-Channel 59

ClearAction

JANUARY 28, 2015

Exploring the Elusive ROI of Customer Experience Management. Investments that entice CXM ROI include CRM, loyalty programs, references, engagement programs, content/digital marketing, alliances, advertising, campaigns, deals, and closing the loop on negative voice-of-the-customer one-by-one. The Focus on Profit Growth.

ROI 89

ROI Customer Experience Management Customer Experience Management 89

SurveySensum

SEPTEMBER 2, 2024

Users are engaged and inclined to spend, which increases conversion and advertising effectiveness. It increases targeting and accuracy of reaching the right audience even for advertisers not represented in these platforms. The main objective of the attention-marketing approach is to increase the effectiveness of advertising.

2024 52

2024 Advertising Retail 2004 52

DemandJump

NOVEMBER 4, 2020

Marketing strategies are all about customer engagement, plain and simple. But if marketing is intended to merge these two lanes - your business identity and potential customers - what’s the best way to determine if the process was successful? But in an even larger sense, MMM can help your marketing team define ROI.

Marketing 96

Marketing Return on Investment Advertising Sales 96

Experience Investigators by 360Connext

MARCH 8, 2018

Jeannie Walters , speaker, writer and CEO of 360Connext, recently visited us at Hallmark and we had the opportunity to discuss the intricate weaving of the disciplines between marketing and customer experience. It advertises, but does not build a relationship between companies and their customers. You’re in charge of #CX!'”

Marketing 125

Marketing Net Promoter Score Customer Journey Mapping Chief Customer Officer 125

NetBase

JULY 3, 2020

Will 4th of July marketing fizzle out this year? This means, once again, that brands will have to pivot their holiday marketing strategies to meet the ever-evolving needs of their consumers! And this is where consumer and market intelligence can offer insight. Should brands leave it alone or attempt to make a go of it?

Brands 95

Brands Marketing Travel 2019 95