eglobalis

JULY 31, 2024

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. This data aggregation enables businesses to deliver highly targeted and relevant marketing messages.

Customer Experience 425

Customer Experience Social Media 2024 B2B 425

C3Centricity

APRIL 23, 2024

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

ROI 118

ROI E Commerce Marketing Social Media 118

InMoment XI

FEBRUARY 23, 2024

Effective market segmentation is critical to that goal. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. What Is Market Segmentation? If not, that’s okay because market segmentation isn’t primarily concerned with how many customers you have.

Marketing 195

Marketing Customer Experience Return on Investment Consumers 195

Thematic

AUGUST 7, 2019

This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (CX) to move from insights to action. It includes a step-by-step guide to help you calculate the ROI of CX. The question on everyones mind is: How can I prove the ROI of CX to my executive teams?

ROI 123

ROI 2019 NPS Metrics 123

BirdEye

APRIL 18, 2023

This means for business owners, advertising locally is essential to keep the doors open and reach the target audience in the local market. In this blog post, we’ll share 25 local advertising ideas to help you reach those goals. In this blog post, we’ll share 25 local advertising ideas to help you reach those goals.

Advertising 98

Advertising Social Media Events Magazine 98

Experience Investigators by 360Connext

JANUARY 28, 2020

Several reports on the biggest CX Challenges (as ranked by CX professionals) include proving ROI and developing and maintaining executive-level CX understanding and commitment among their top three concerns. Related: Customer Experience ROI: Why Not Investing can Sabotage Your Success. Next, understand the baseline.

2020 250

2020 Net Promoter Score ROI Metrics 250

BlueOcean

JANUARY 8, 2019

The LVT calculation can play an important role in determining the ROI of your customer care team, and specifically, the customer save team. If you’re ready to tackle the math, check out this post from Hubspot. The Cost of Customer Retention vs Acquisition.

Lifetime Customer 299

Lifetime Customer Contact Center Poor Customer Service Social Media 299

Beyond Philosophy

FEBRUARY 16, 2015

I’m grateful to my colleague, Richard Vanderveer, for making readers of his blog aware of an insightful report – Return on Word of Mouth, or WOM/ROI – recently issued by the Word of Mouth Marketing Association (WOMMA). How can the business impact, or WOM/ROI, be determined? How does WOM/ROI vary by business category?

Marketing 159

Marketing ROI Advertising B2C 159

BirdEye

JANUARY 24, 2025

Today’s digital world makes social media marketing for hotels essential to their growth strategy. Bottom Line Up Front Successful hotel marketing isn't just about showing up. 10 actionable social media strategies to elevate your hotels online marketing Want your hotel to stand out?

Social Media 52

Social Media Hotels Marketing Travel 52

BirdEye

DECEMBER 19, 2024

Today, marketing teams face a critical challenge: delivering personalized customer experiences while managing increasingly complex digital marketing plans. An effective AI marketing strategy transforms how businesses understand and engage with customers. Ready to transform your marketing with AI? Let’s dive in.

Marketing 52

Marketing Social Media Hospitality ROI 52

Gravy Analytics

AUGUST 12, 2019

It’s a common problem within the digital advertising sphere. The solution for many businesses is using location-based advertising audiences. Advertising audiences are lists of anonymized consumers who have the characteristics companies are interested in. Getting Started with Location-Based Advertising Audiences.

Advertising 60

Advertising ROI Events Consumers 60

Magellan Solutions

AUGUST 23, 2023

The marketing landscape is changing due to the evolution of Artificial Intelligence (AI). AI has transformed marketing strategies and is a powerful tool. AI marketing tools are shaping the future of marketing. Initially, AI simplified tasks such as email marketing and social media scheduling.

Marketing 98

Marketing Social Media Advertising ROI 98

GetFeedback

MAY 13, 2019

Teams such as Sales, Support, Success, Implementation, and Marketing all need to be able to submit this data into a common process. Don’t fall into the trap of advertising the good, and relegating criticism to the trash can. Customer ROI: Are your customers more successful, more quickly? VoC feedback training.

Feedback 302

Feedback Social Media Voice of Customer Net Promoter Score 302

CSM Magazine

DECEMBER 3, 2024

No matter what sort of business you’re in, Artificial Intelligence (AI) is most probably already assisting you with marketing your products and services. However, as AI developers continue to produce tools for a variety of business tasks, you may not be aware of some of the newest tools produced with marketers in mind.

Marketing 52

Marketing Social Media Return on Investment Advertising 52

BirdEye

MARCH 6, 2025

So, while common digital marketing tactics work, they need to be refined, customized and executed strategically. How to do it: Use email marketing and SMS campaigns to request reviews after a purchase or service. Use Google reviews and Yelp testimonials in marketing materials. How to do it: Embed review widgets on landing pages.

Social Media 85

Social Media Multi-Channel Advertising Feedback 85

Totango

JANUARY 4, 2019

‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. In order to implement a customer-centered approach, your success team must adopt a new way of thinking when it comes to the marketing strategies they implement. The Top 5 Customer-Centric Marketing Strategies for SaaS Companies.

Customer Centricity 79

Customer Centricity ROI Marketing Return on Investment 79

Experience Investigators by 360Connext

MARCH 26, 2024

The potential for B2B markets to embrace this trend sparks a thought-provoking discussion. He speaks 3 times weekly with executives and leaders from Fortune 500 companies and top marketing technology platforms on his podcast, The Agile Brand with Greg Kihlström.

2024 178

2024 Banking Advertising ROI 178

BirdEye

JANUARY 12, 2024

While casting a wide marketing net might be tempting, often, the magic happens when targeting is razor-sharp. Hyperlocal social media marketing allows you to harness this power, turning every digital interaction into a meaningful engagement. Table of contents What is hyperlocal social media marketing?

Social Media 109

Social Media Marketing Events Advertising 109

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts. Voice Search.

2020 111

2020 Marketing Social Media Advertising 111

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

inQuba

JANUARY 12, 2025

We have exceeded the 500 people mark and given the distinction of those signed up, I am excited to continue sharing my thoughts on the marketing tech domain. Traditional marketers are inclined to being creative, story telling, generating great visuals and responding to peoples emotion. They really are incredible.

ROI 52

ROI Marketing Multi-Channel 2024 52

BirdEye

MAY 10, 2023

That’s where a great marketing strategy comes into play. In this blog post, we’ll share 12 marketing strategy examples to help get your creative juices flowing. Table of contents What is a marketing strategy? Content marketing Attract potential clients and generate revenue with high-value content.

Marketing 98

Marketing Social Media Advertising Reference 98

BirdEye

NOVEMBER 21, 2023

In some ways, the transformative process of gem cutting is similar to the journey of jewelry store marketing. You must get clear on who you’re marketing to, win their trust, and convince them to purchase. Table of contents What is jewelry store marketing? The tricky part is that there’s no “right” way to do it.

Marketing 111

Marketing Social Media Advertising Events 111

Optimove

FEBRUARY 17, 2025

How AI is Transforming CDPs Download Now >> Why it Matters: This post demonstrates how the Marketing Rule of 7 can transform fleeting interactions into sustained customer relationships by emphasizing the importance of repeated, personalized touchpoints. What Is the Marketing Rule of 7?

Retail 52

Retail Customer Engagement Multi-Channel Engagement 52

BirdEye

NOVEMBER 22, 2024

Struggling to keep up with endless property listings, social media posts, and marketing materials? Real estate agents spend an average of 15 hours weekly on marketing tasks – time that could be better spent with clients. This guide will explore the best AI tools to help you streamline your marketing efforts.

Marketing 52

Marketing Social Media Multi-Channel Document 52

Experience Investigators by 360Connext

MARCH 8, 2018

Jeannie Walters , speaker, writer and CEO of 360Connext, recently visited us at Hallmark and we had the opportunity to discuss the intricate weaving of the disciplines between marketing and customer experience. It advertises, but does not build a relationship between companies and their customers. You’re in charge of #CX!'”

Marketing 125

Marketing Net Promoter Score Customer Journey Mapping Chief Customer Officer 125

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool.

Customer Engagement 205

Customer Engagement Blog Engagement Marketing 205

Thematic

MARCH 30, 2025

Businesses can optimize marketing, improve customer experiences, and stay ahead of the competition by using data-driven customer insights. With four very different customer groups—shoppers, consumers, retailers, and advertisers—they were overwhelmed by fragmented feedback. Here are the steps. Take Instacart.

Customer Insights 62

Customer Insights Insights Feedback E-support 62

BirdEye

DECEMBER 30, 2024

This process involves leveraging digital tools, local SEO, and strategic marketing efforts to create a seamless experience for prospective patients, no matter where they are. Building local trust: Create targeted marketing campaigns to nurture stronger relationships with valued clients and communities.

Healthcare 52

Healthcare Multi-Channel Social Media Advertising 52

BirdEye

JUNE 30, 2022

As a business owner, you already know marketing is essential to your success – but do you have a plan to reach local customers? In this article, we’re going to take a closer look at local marketing. You’ll learn what local marketing is, why it works, and easy ways to overcome problems you might face.

Marketing 97

Marketing Social Media Advertising Magazine 97

Gravy Analytics

JUNE 3, 2019

Location intelligence is a relatively new term in marketing, but one that is gaining popularity as consumers demand more relevant content and offers. That data, known as location data, can include: A mobile advertising ID number that identifies the mobile device without collecting or sharing personally identifiable data.

Automotive 92

Automotive Advertising Retail ROI 92

Gravy Analytics

JULY 15, 2019

It’s used in a variety of ways, including for customer analysis, real estate selection, and digital advertising. Advertising, in particular, is one of the fastest and easiest way for businesses to start using location data. There are three key ways to use location data in advertising. And How Can Businesses Use It?).

Advertising 68

Advertising ROI Automotive Sports 68

CSM Magazine

FEBRUARY 6, 2025

Call tracking can be a game-changer for businesses that want to better understand their customers, optimize marketing strategies, and improve their bottom line. Optimized Sales Funnel: Knowing what drives customers to call helps you align your marketing and sales strategies, leading to higher conversion rates.

Advertising 52

Advertising ROI Touchpoint Sales 52

InMoment XI

AUGUST 9, 2024

faster than those who do not Customer experience leaders outperform the broader stock market, generating returns that are 108 points higher than the S&P 500 Index Customers with positive experiences are likely to spend 140% more than ones with negative experiences Where to Begin with Customer Experience? link] Accessed 8/8/2024.

Customer Experience 221

Customer Experience Net Promoter Score 2024 Customer Journey Mapping 221

ProProfs Chat

OCTOBER 30, 2021

The identification of what customers want is important and based on different factors, marketers need to divide people into market segments. That’s exactly what market segmentation is all about! With the help of certain shared factors, a wide population can be put into subgroups for targeted marketing. There’s more to it.

Marketing 95

Marketing E Commerce Social Media B2B 95

Thematic

MARCH 20, 2025

And take note: companies that use AI-driven text analytics are already seeing the benefits—early adopters of AI in CX are 128% more likely to report high ROI from their AI tools. Enhance Market Research with Competitive Insights What if you could see what your competitors are getting right—or wrong?

Social Media 62

Social Media Banking 2027 Roadmap 62