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Social Media Management Tips to Increase Visibility and Success

InMoment XI

It includes activities that build and maintain your brand reputation such as creating posts, responding to users who engage with your content, and creating a social media strategy that will influence your business’s main metrics. Why is Social Media Management Important? 24% say they spend between $100 and $1,000.

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Conversational Intelligence for Location-Based Campaigns: Use Cases and Benefits

InMoment XI

These interactions can be text-based (email, chat) or voice-based (phone, where the conversation is recorded and transcribed) and can originate from many different channels. Using CI data to understand sentiment allows you to cater your advertising messaging and targeting for better conversions and a greater return on your investment.

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25 actionable tips & 1 AI tool to increase online presence 

BirdEye

That was Black Bear Diner s goal as a multi-location restaurant aiming to stand out among hungry diners. Youll discover how to integrate platforms, track meaningful metrics, and build authentic connections that outlast fleeting digital fads. Ensure all information is accurate and matches other online channels. The payoff?

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The Customer Journey Explained

InMoment XI

Most consumers express a desire to interact with a brand across multiple channels, but 77% of brands admit they struggle to create a cohesive customer journey across those channels. Hopefully, with your marketing efforts and channels, the customer will come across your company and become aware of your solution to their problem.

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Healthcare lead generation: Strategies to attract and convert leads

BirdEye

For multi-location healthcare companies, the challenge goes beyond attracting leadsits about delivering consistent, locally relevant messaging. To succeed, multi-location businesses must balance efficiency with personalization, ensuring each location connects with its unique audience while maintaining a consistent brand voice.

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Mastering online reputation management in the UK: The complete guide

BirdEye

What the customer sees on these channels heavily influences his or her final purchasing decision. ASA guidelines : According to the Advertising Standards Authority (ASA), every testimonial or review showcased across marketing campaigns must be genuine. That is why reputation management is essential for every business in the UK.

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How Retailers Can Use the Marketing Rule of 7 to Boost Customer Engagement

Optimove

By integrating multi-channel strategies, real-time analytics, and dynamic personalization, retailers can optimize each customer journey, ensuring messages resonate and drive engagement. Modern consumers expect personalization , real-time relevance, and seamless cross-channel experiences. What Is the Marketing Rule of 7?

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