ReviewTrackers

MAY 8, 2017

20:20 Customer Experience Summit by Marketforce gathers 250+ senior CX professionals from across a huge variety of industries, including retail, transport, financial services, media, telecoms, utilities, and more. The ICX Summit is for B2C businesses who are interested in utilizing interactive technologies to enhance the customer experience.

2017 50

2017 Events Customer Experience Customer Journey Mapping 50

Currency Alliance

JUNE 1, 2020

If you operate a hotel or airline, the margin on incremental revenue from rooms or seats that would have gone unsold is more than 80%. Create ‘wow’ moments to keep customers engaged. And don’t forget, when customers engage, you get the data and permission to continue marketing directly to them.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

8x8

FEBRUARY 6, 2019

Herb Kelleher, the iconic leader of Southwest Airlines made an insightful statement about strategic plans: “We have a strategic plan. 8x8 X Series has enhanced speech analytics to provide voice of the customer insights, enabling companies to optimize customer experiences through data-driven decisions.

Contact Center 48

Contact Center Airlines 2021 Communication 48

ClearAction

MARCH 20, 2020

Customer-centric voice-of-the-customer respects customers’ inputs by emphasizing cross-functional collaboration in tackling the root causes behind chronic thorny issues. VoC ROI is highest when you’re using it to guide prevention of issue recurrence for all customers.

Customer Centricity 62

Customer Centricity 2001 Voice of Customer Customers 62

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. a German auto servicing retailer, used data from a range of sources to identify if customers would be returning to a hot car, and target a points-based offer for air conditioner maintenance.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

MARCH 20, 2020

share customer insight among partners, so you know how to maximize lifetime value for each customer, and can create more personalized engagement. The classic example is the airline seat, or the hotel room, which a brand offers for a bargain points redemption because it knows it will otherwise go unfilled. The race is on.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

SEPTEMBER 17, 2019

The infographic below shows the categories of customer spending typically included in an airline´s current loyalty program – and how much more room there is to expand partnerships into new categories. While anchored to an airline, it appeals to virtually everyone, because of the wide variety of earn and burn partners.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Currency Alliance

NOVEMBER 17, 2020

putting the customer at the center of your business model. Layering customer-centricity on top implies a single view of the customer – augmented with data from outside your business, and having the tools to make customer insight actionable. The implications of digital transformation include.

2021 52

2021 Loyalty Loyalty Programs Travel 52

ClearAction

JULY 29, 2018

It’s driven employee engagement and customer engagement at the same time: customers noticed these changes, and within 24 months of posting the largest corporate loss in New Zealand corporate history, the business was turned around to a profit. It’s an enterprise-wide imperative.

Customer Engagement 48

Customer Engagement Engagement Customer Centricity Culture 48

Forrester's Customer Insights

JULY 28, 2016

For these firms prioritizing and coordinating investments in data, technology is not a tortuous process of guest-imating ROIs and long procurement cycles. So who are these predators? Well, there are obvious players like Facebook, Amazon, Google, Uber, Netflix etc.

Insights 35

Insights Airlines ROI Retail 35

Currency Alliance

FEBRUARY 26, 2019

Customer data: maximize ROI. Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. As you prepare for change, simplify everything as much as possible – for the benefit of your team members and your customers.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

JUNE 16, 2020

Such an approach is going to be all the more important now that airlines’ and hotel chains’ budgets seem likely to be heavily restricted for a couple of years. share customer insight among partners, so you know how to maximize lifetime value for each customer, and can create more personalized engagement.

Magazine 52

Magazine Loyalty Innovation 2020 52

Storyminers

JULY 6, 2020

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Service 59

Customer Service Customer Experience Magazine Books 59

Storyminers

JULY 6, 2020

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Service 52

Customer Service Customer Experience Magazine Books 52

Currency Alliance

NOVEMBER 16, 2021

Relationships with suppliers, partners, dealing with customer issues, accounting, etc, needs to be proactively managed to optimize ROI. Managing a type of storefront where customers can shop for redemption options and pay with points can be a small or big business activity in its own right. Management.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

Relationships with suppliers, partners, dealing with customer issues, accounting, etc, needs to be proactively managed to optimize ROI. Managing a type of storefront where customers can shop for redemption options and pay with points can be a small or big business activity in its own right. Management.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

FEBRUARY 10, 2020

Thanks to supermarkets’ high customer frequency and good data analytics, grocery chains can dynamically apply different points earning levels based on the available margin on each item sold, FMCG/CPG-funded offers, and insight about the share of wallet they are getting from each customer.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. The 40-60% of less frequent customers are a far larger commercial opportunity.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. But before we dive into what you need to know (and support) in order to create more value for your company and your customers… Acknowledging certain realities helps build a solid foundation for loyalty.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

MAY 20, 2024

Around data collection: the bank will only know where the customer shops when the bank’s payment card is used, and even then, they won’t know exactly what the customer has bought. A further benefit is the ability to use these richer customer insights to better price the bank’s own products and services.

Banking 52

Banking Loyalty Loyalty Programs Travel 52

Currency Alliance

OCTOBER 21, 2024

That means the mix of partners should include brands that fulfill a functional need, as well as those which are fun for customers to engage with – all while driving improved ROI for your business. Dollar Tree in the USA might align well with Spirit or Frontier Airlines, but probably not with Delta or Marriott.

Loyalty 52

Loyalty Loyalty Programs Hotels Airlines 52

CSM Magazine

OCTOBER 18, 2024

From Marketing to Service: A Seamless Customer Journey While personalized marketing is undoubtedly powerful, the true potential of CRM systems lies in their ability to create a seamless transition from marketing to customer service.

Loyalty 52

Loyalty E Commerce E-support Touchpoint 52