Forrester's Customer Insights

SEPTEMBER 21, 2014

Chinese people are hypersocial in their lifestyle and daily work, and Forrester forecasts that 681 million of them will be using social media by 2019. Online Chinese are actively engaging with brands and companies on social media: 29 brands or companies on Sina Weibo and 32 brands or companies on WeChat on average.

Social Media 53

Social Media Airlines Transportation Travel 53

Forrester's Customer Insights

JANUARY 19, 2015

Chinese organizations started monitoring social media for purposes of PR crisis management. In my most recent report , I see that these early birds have achieved benefits including: Read more Categories: Customer Life Cycle. social listening. social media monitoring.

Social Media 41

Social Media Airlines 2012 Customer Insights 41

LoyaltyPlus

AUGUST 4, 2017

MediaPlus is a strong Social media component which allows for social media integration, gamification and social media engagement and campaigning. Gain crucial customer insight – get the unfair advantage. Get the unfair advantage. Benefit from over 25 years of experience with LoyaltyPlus.

Customer Relationships 40

Customer Relationships Engagement Social Media Magazine 40

CSM Magazine

SEPTEMBER 24, 2019

Poor performance and focus on social media damages trust and risks future revenues. Insurers are the least trusted companies in the UK and are unable to answer over half of routine questions successfully, according to research commissioned by digital customer experience technology provider, Eptica.

Insurance 45

Insurance Customer Service Multi-Channel Fashion 45

Alida

SEPTEMBER 22, 2016

Tom Vanderbilt, journalist and author of You May Also Like: Taste in the Age of Endless Choice , delivered a keynote on the fascinating nature of customer preferences. According to Vanderbilt, social media and our sharing economy have transformed how people’s tastes are influenced by others. Develop an engagement plan.

2016 267

2016 Innovation Marketing Insights 267

Currency Alliance

OCTOBER 12, 2021

The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Lumoa

JUNE 14, 2023

To illustrate, let’s take the example of United Airlines’ reputation crisis. As a result of being continually subjected to scathing customer reviews, United’s NPS score has hovered around 10 since 2014. And as those negative reviews mount up, so too can the chances of your NPS score slipping into negative territory.

NPS 83

NPS Customer Centricity Loyalty Presentation 83

Clarabridge

FEBRUARY 23, 2017

We are excited to announce that we are now accepting nominations for the 2017 Clarabridge Customer Experience Champion (CxC) awards – North America. This is your chance to shine a light on all that you’re doing to put the customer first. 3- Get some solid PR. 4- And of course, win some prizes !

2017 49

2017 Customer Experience Hotels Airlines 49

Clarabridge

FEBRUARY 21, 2017

We are excited to announce that we are now accepting nominations for the 2017 Clarabridge Customer Experience Champion (CxC) awards – North America. This is your chance to shine a light on all that you’re doing to put the customer first. 3- Get some solid PR. 4- And of course, win some prizes !

2017 40

2017 Customer Experience Hotels Airlines 40

LiveChat

AUGUST 15, 2017

KLM airlines, within their flights’ app, allow customers to complete tasks like obtaining their boarding passes. Through their clever use of live chat, they also made it possible for customers to interact with emojis displaying their mood. Chatbots can help you cut down on customer services costs.

Advertising 28

Advertising Fashion Airlines Social Media 28

ProProfs Chat

DECEMBER 23, 2019

Plus, both the customer support tools allow you to get access to insightful reports that help you understand a customer’s journey hassle-free. Maybe this example will give you better insights: Example: Tap into the power of emotion with Disney Parks, the undeniable leader in creating outstanding customer experiences.

Customer Centricity 96

Customer Centricity Customer Journey Mapping Customers Culture 96

C Space

SEPTEMBER 27, 2019

He’s a speaker; an evangelist for Canva, an online graphic design service; the brand ambassador for Mercedes-Benz; and the best-selling author of books like The Art of the Start, The Art of Social Media and his newest, Wise Guy: Lessons from a Life. I said, “Richard, I’m United Airlines Global Service. The Right Insight.

Net Promoter Score 40

Net Promoter Score Social Media Books Connections 40

Currency Alliance

DECEMBER 19, 2022

In loyalty, this can be especially powerful in using distressed inventory to create greater customer value for members, in adjusting margins based on demand, or proactively managing program liability. This will allow brands to build greater affinity by anticipating customer objectives and being present when the customer needs your help.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

GetFeedback

JANUARY 6, 2020

The study also notes increasing usage of online resources (social media, review sites, and vendor web sites) which has pushed sales engagement later in the cycle. . While certain people on the buying (customer) side of the B2B relationship sign the purchase orders, it’s a huge mistake to assume they are the most important.

Customer Journey Mapping 195

Customer Journey Mapping B2C B2B Customer Journey 195

Storyminers

JULY 6, 2020

We documented why we chose each of these customer service leaders in detail along with where to follow them on social media below. Adam Toporek is an internationally-recognized customer service expert, keynote speaker, and frontline trainer who helps organizations get results by thinking differently about customer service.

Customer Service 59

Customer Service Customer Experience Books Magazine 59

Storyminers

JULY 6, 2020

We documented why we chose each of these customer service leaders in detail along with where to follow them on social media below. Adam Toporek is an internationally-recognized customer service expert, keynote speaker, and frontline trainer who helps organizations get results by thinking differently about customer service.

Customer Service 52

Customer Service Customer Experience Books Magazine 52

Currency Alliance

OCTOBER 27, 2017

It’s simply an acknowledgement that customers are going to spend money in many places anyway. So collaborating around a common currency can encourage customers to shop in other stores collaborating around a common currency. Hertz has 32 airline partners, Hilton and Marriott have 10-12 airline partners.

Loyalty 49

Loyalty Loyalty Programs Airlines Brands 49

Currency Alliance

NOVEMBER 17, 2020

putting the customer at the center of your business model. Layering customer-centricity on top implies a single view of the customer – augmented with data from outside your business, and having the tools to make customer insight actionable. The implications of digital transformation include.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

NOVEMBER 16, 2021

Airlines and hotel groups are masters at this. They make it attractive to redeem for rooms or seats that will not be sold – so the customer’s perceived value is very high, but the cost to clean a room, or put another body on a plane is very low. This means points that look like they are worth 2 cents to the customer, have a cost of.2

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

Airlines and hotel groups are masters at this. They make it attractive to redeem for rooms or seats that will not be sold – so the customer’s perceived value is very high, but the cost to clean a room, or put another body on a plane is very low. This means points that look like they are worth 2 cents to the customer, have a cost of.2

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

FEBRUARY 26, 2019

Hotels and airlines have this type of person too, but they are not in the loyalty department. How much do you think United Airlines invested in designing and bringing to market the Polaris Business Class Cabin? I’m sure Polaris appeals to 100% of United’s customers, but only 4-5% of them will ever experience it.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

MAY 9, 2022

Our API provides a means for clients to implement their use case on any device, whether it is their website, payments terminal, mobile wallet, card-linking, POS terminals, middleware, webhooks, via live shopping, social media, third-party marketplaces, etc. Standardization.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Currency Alliance

MARCH 21, 2019

More agile, affordable, and powerful loyalty platforms are now top priority for brands as they seek to build the richest customer insight, and enable differentiation in an increasingly crowded loyalty landscape – where gaining customer attention will be a major bottleneck. Redemption Catalog.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

Currency Alliance

APRIL 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

SEPTEMBER 17, 2019

Revisiting the mix of partners is also timely because the technology needed to take advantage of broader collaborations is now widely available – digital payments, AI, social media, mobile, etc. – In this unchartered territory, brands are desperate to learn more about their customer, and personalize their marketing accordingly.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Currency Alliance

FEBRUARY 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. Non-purchase touchpoints might include your customers: mentioning your brand in a positive way on social media. Rewarding non-transactional touchpoints increases the customer’s lifetime value.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52