article thumbnail

Empathy Won’t Save You: Why CX Thrives on Action, Not Sentiment but Outcomes?

eglobalis

Example: Embraer’s Metrics Embraer combines retention analytics with qualitative feedback from airline clients to refine its empathy-driven initiatives. A culture of empathy ensures that it is consistently applied across all client touchpoints.

B2B 500
article thumbnail

10 Must-Reads for a Better Customer Experience in 2015

Experience Investigators by 360Connext

What is a Touchpoint? Understanding customer touchpoints is essential to delivering a superior customer experience. How do you identify the touchpoints that matter the most? This post compares the mission statements of two airlines and it’s sure to get you thinking about your own. Customer or Company Mission?

2015 300
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

Too many companies focus on customer touchpoints. A touchpoint is any interaction that might influence the way your customer feels about your product, brand, or business. There can be dozens—even hundreds—of touchpoints. Unlike a customer touchpoint, a customer journey has a beginning and an end.

ROI 309
article thumbnail

How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

Say you fly on Southwest Airlines and don’t care for their A/B/C boarding scheme with no assigned seats. Southwest Airlines CEO Gary Kelly explained in a 2006 blog post : Open seating has allowed us to build a highly efficient operation by keeping the time our aircraft are sitting at our gate to a minimum. Some call it a “ cattle call.”

article thumbnail

Forget About the Wow. What Should You Fix NOW?

Experience Investigators by 360Connext

These often point back to the annoying, outdated, or altogether defunct touchpoints that don’t just disappear when you start a larger initiative. Airlines have long practiced “re-accommodating” ticketed passengers. We know what bothers our customers when they get snarky but not super angry on Twitter or our Facebook wall.

article thumbnail

Navigating Airlines Travel Experience with the Metaverse

ShepHyken

Post the decision phase, the traveler has multiple touchpoints that lead to the actual travel. Since the global pandemic hugely impacted the airline sector, the metaverse has become increasingly important. The post Navigating Airlines Travel Experience with the Metaverse appeared first on Shep Hyken.

article thumbnail

8 Ways Customer Service Insights Inform Smarter Support Strategies

Thematic

Instead of waiting for calls, an airline uses customer service insights to get ahead of the storm. By analyzing real-time social media and support tickets, the airline can detect rising frustration. Predict Customer Needs Before They Even Reach Out Why wait for customers to complain when you can solve the issue before they notice?