Remove Apparel Remove Connections Remove Consumers
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Experiential retailing is the next big thing in activewear

Alida

If the rumor is true, Amazon will challenge industry leaders like Nike, Lululemon and Under Armour in the $44-billion active apparel market. Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym. Photo: Bloomberg.

Retail 167
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Are retailers nimble enough to give consumers what they need and want right now?

PK

Connection is everything in moments of crisis. The question on everyone’s mind is, how can retailers navigate the new normal, where the ability to connect is more reliant on digital technology than ever? The first task is to look to consumers and ask, how can we address their most pressing needs? Staying safer, longer.

Retail 98
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Personal Narratives Bring Retailers Closer to Consumers

NetBase

Retailers are always on the lookout for a way to connect with consumers, and what better way than capturing their exact verbatims about your brand? Our “personal narrative” theme makes short work on this challenging goal, offering companies amazing insight into the loves (and hates) of consumers. as of June 20.

Retail 98
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Connect to customers using a direct marketing strategy

BirdEye

Direct marketing can be delivered to consumers on multiple channels. In those instances, each platform acts as a middleman between the business and the consumer. That’s why direct marketing is a true business-to-consumer (B2C) marketing approach. Types of direct marketing. The most common types include: Social Media Marketing.

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Connect customer feedback to your target audience with HappyOrNot Demographics

Happy or Not

By connecting customer feedback to your target audience’s demographic data. For example, let’s say you’re an apparel retailer and your target customer segment is young adult females. The post Connect customer feedback to your target audience with HappyOrNot Demographics appeared first on HappyOrNot. Let’s Talk!

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The Customer-Centric Compass

CSM Magazine

As consumers, we are not merely transactional entities; we are individuals seeking experiences that resonate with us. Recognizing the pivotal role customer service plays in this quest is the first step towards a more rewarding consumer journey. They take the time to understand your unique needs, preferences, and history with them.

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Why a startup mentality may not help big brands

Alida

Nike has heavily invested in digital transformation and recently adopted a direct-to-consumer approach rather than just relying on retail partners. ” The apparel retail brand acquired a consumer data and analytics company so it can use data to treat every customer as a unique individual.

Brands 138