4 examples of direct-to-consumer initiatives—and what you can learn from them
Alida
JULY 14, 2017
The PC giant long ago decided to sell through partners and retail channels too, but today some established brands are opting to experiment with their own direct-to-consumer (DTC) models. According to Nielsen, 90 percent of consumers would rather buy directly from a brand if they could. They have good reason. Just do it….directly.
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