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3 notable trends in the retail apparel industry

Alida

Apparel companies are hanging by a thread as consumers spend less money on stocking their closets , preferring to express themselves through social media rather than by what they wear and favoring weekend getaways over new clothes. Apparel companies might want to stop trying to be all things to all people.

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From Cost Center to Revenue-Driver: Rethinking the Call Center Paradigm

InMoment XI

For that customer, your brand isnt just another apparel warehouseyoure their fashion consultant, style authority, and default choice for wardrobe-building. The customer, already engaged and receptive, books the session, which results in them purchasing additional products. For most companies, this scenario remains unrealized potential.

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Customer Satisfaction Score (CSAT) Industry Benchmarks

GetFeedback

Apparel: 79%. Internet Social Media: 72%. A new list of benchmarks is published each year by ACSI, with minor quarterly updates. . Below is the complete list of the newest CSAT benchmarks. Airlines: 73%. Ambulatory Care: 77%. Athletic Shoes: 79%. Automobiles and Light Vehicles: 82%. Banks: 81%. Breweries: 85%.

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Experiential retailing is the next big thing in activewear

Alida

If the rumor is true, Amazon will challenge industry leaders like Nike, Lululemon and Under Armour in the $44-billion active apparel market. Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym. Photo: Bloomberg.

Retail 167
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Augmented World – How AR Transforms Customer Experience

TechSee

Brazilian retailer C&A displays its apparel on innovative clothing hangers that show how many Likes each item has collected from the social-media community. AR apps makes shopping for apparel easier. See what’s trending before making the big decision. Peer pressure is a strong driver for sales. Virtual Dressing Rooms.

Apparel 152
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The #1 Social Media Monitoring Strategy You’re Doing Wrong

NetBase

Social media monitoring is important to your brand for a number of reasons – not least of which is keeping a close eye on brand health. NH mom Dahlia Resik was reminded via social media of the hassle of getting young children into a car seat without a coat – which is a safety issue due to winter coats’ typical puffiness.

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How Customer Education Drives Business Success and Customer Loyalty

CSM Magazine

Proactive Communication Share industry tips, case studies, and updates about new features or services through email or social media to continuously educate your audience. How Can Customer Education Benefit Your Business? Enhances Customer Experience A well-informed customer is an empowered customer.

Loyalty 52