Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

BirdEye

MARCH 10, 2022

Community referral program: This is when your business partners with a non-profit, in hopes that the non-profit organization will in turn support your business. The referral program that is the most trackable and scalable is the direct referral program. 8 reasons why you need a referral program. Marketo ). Texas Tech ).

Marketing 81

Marketing B2C Reference Rewards Programs 81

CX University

NOVEMBER 21, 2020

Finance teams do not particularly enjoy the first two to three years of most customer experience initiatives, but it is not too long before they are raving fans. Legal divisions have had to adapt their speech to be more understandable and much like the IT industry, consumer and data protection laws have completely disrupted their space.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

delighted

JUNE 1, 2022

If you have a low lifetime value, your business may be failing to deliver on customer expectations. Total consumer value has a direct impact on profitability. Businesses focusing entirely on lead generation and conversions pay the high cost of acquiring these customers. Average customer lifespan. Start a rewards program.

Net Promoter Score 71

Net Promoter Score Customer Retention Loyalty Customers 71

Currency Alliance

APRIL 15, 2024

Many brands could actually earn greater loyalty by issuing a partner brand’s loyalty currency – or, simply allowing customers to ‘burn’ (i.e., Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

SurveySparrow

JANUARY 14, 2020

Your customers are your most valuable asset, especially if you are a small company. Growing your customer base will always be one of the most important objectives in every stand-up meeting. Businesses spend thousands of dollars on lead generation so that they can welcome new customers into their fold. Conclusion.

Customer Retention 52

Customer Retention Feedback Loyalty Programs Roadmap 52