Currency Alliance

APRIL 15, 2024

Many brands could actually earn greater loyalty by issuing a partner brand’s loyalty currency – or, simply allowing customers to ‘burn’ (i.e., Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

SmartKarrot

APRIL 22, 2022

Using these, you can make sure that the customers get to familiarize themselves with the product/service and thus earn their loyalty. It becomes even better if you can come up with a personalized onboarding process that caters to individual customers. Design a reward program. Follow us for more such articles.

Customer Retention 10

Customer Retention B2B White Paper Rewards Programs 10

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

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Loyalty Brands Loyalty Programs Rewards Programs 40

Strativity

APRIL 27, 2023

This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. This can only be done by owning the customer relationship. By the end of 2020 it was estimated that approximately 110,000 U.S.

2022 52

2022 E-support Roadmap Download 52

Strativity

APRIL 27, 2023

This article was written by Josh Verseput, SVP, Analytics. From the pandemic then straight into inflation, rising interest rates, and softening consumer spending, Material’s view is: The restaurant category may never normalize. This can only be done by owning the customer relationship. It’s time to take back your margin.

2022 52

2022 Roadmap Customer Relationships 2019 52

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

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Loyalty 2019 Loyalty Programs 2018 45

ProProfs Chat

DECEMBER 18, 2019

About 52% of consumers are willing to spend more money on quick and effective customer experience. If you are a smart and proactive business owner, you will identify with this data and tweak your strategy to improve customer experience accordingly. But are you 100 percent sure that this is what your customers want?

Customer Experience 87

Customer Experience Multi-Channel Social Media Customers 87

SurveySparrow

MARCH 29, 2023

are touch points at this stage. Content for the awareness stage: Blog posts and articles work extremely well in the awareness stage. The customers must be engaged at this stage of the ecommerce journey. But keeping customers engaged at this stage is a big challenge. So n ewsletters, ads, banners, blogs, etc.,

Customer Journey 52

Customer Journey 2023 Customer Journey Mapping Touchpoint 52

SmartKarrot

NOVEMBER 2, 2020

Jeremy Harrison of Hustle Life says, “Personalizing your approach to each customer goes a long way in making them remember you. You can even reward them by creating a loyalty rewards program. Adeel Shabir, outreach manager at SIA enterprises has recognized the importance of customer retention.

Customer Retention 21

Customer Retention E-support Social Media E Commerce 21

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. You can read our article on loyalty technology microservices to find out how they greatly reduce costs and enable more agility.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

MARCH 21, 2019

Fortunately, modular microservices now exist for loyalty – so the remainder of this article lays out alternatives to help loyalty marketers maximize opportunities in what will likely be a hybrid environment for many years to come. It seems doubtful. Failing to act will have long-term consequences.

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Loyalty Banking Loyalty Programs Brands 58