Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Kustomer

NOVEMBER 25, 2021

It all started with your HBR article where you kind of went against this idea of delighting the customer. So, the article you’re referring to, we wrote this article back in 2010. This was a multi-year, probably 10 year plus research effort. The first one was what we call a channel stickiness.

Customer Service 84

Customer Service Customers 2010 Net Promoter Score 84

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

DECEMBER 20, 2022

This is caused by many factors beyond the scope of this article, but the result is that customers are more conscious about value, and companies are focusing more on cost control. So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Kustomer

MARCH 12, 2020

Back in 2010 Matt Dixon wrote an article titled “Stop Trying to Delight Your Customers”, that went against all of the strategies companies currently use to create a positive customer experience and motivate meaningful interactions. First is channel stickiness. This was a multi-year, probably 10 year plus research effort.

2010 52

2010 Customers Multi-Channel Net Promoter Score 52

Currency Alliance

DECEMBER 11, 2023

For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis. This is a major opportunity cost for every loyalty program. In this case, the contract is with the third party (i.e.,

Loyalty 52

Loyalty Loyalty Programs Document Brands 52

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Thematic

AUGUST 29, 2024

In this article we’ll delve into what Voice of Customer is and why it matters. We’ll look at VoC best practices before getting into the details of how to set up your own Voice of Customer program. Clear goals guide your program's focus and help measure its success. What methods will you use?

Voice of Customer 62

Voice of Customer Social Media Feedback Multi-Channel 62

BirdEye

SEPTEMBER 11, 2023

This is especially true for multi-location businesses catering to local customers. Apple) High-quality customer experience helps businesses grow loyalty programs and referral campaigns, lowering customer acquisition and retention spending. This is irrespective of the interaction channel they are currently using.

Customer Experience 115

Customer Experience Social Media Multi-Channel Omnichannel 115

Totango

AUGUST 11, 2022

Most interactions with your SaaS customers are digital, making handling these opportunities decisive for customer satisfaction, loyalty, repeat business and referrals. In this article, we’ll show you how to build client relationships digitally with your SaaS customers. Implement Loyalty and Referral Programs.

Net Promoter Score 109

Net Promoter Score Social Media Customer Journey Mapping Multi-Channel 109

Currency Alliance

MAY 9, 2022

The shift to API-first software is the biggest business opportunity of the digital era, since it allows enterprises to serve customers in a smooth and consistent manner via multiple digital and physical channels, and allows customers to choose how they engage with a brand. . There is not even an effort in the loyalty sector to set standards.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. This article answers those questions. Flexibility around loyalty incentives.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Retently

OCTOBER 23, 2024

Stores can use these surveys through various channels like email, in-app, chat/messenger, or SMS. The key is to choose the survey channel that best fits your brand’s needs and target audience. Create meaningful loyalty programs with exclusive promotions or discounts to reward and appreciate loyal customers.

Retail 78

Retail NPS Touchpoint Feedback 78

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

MAY 19, 2021

This article explains the single biggest technological advantage you can harness by adding headless loyalty technology to your marketing stack, and it’s written for less technical people, who need to understand the implications of this change. This article has three sections. Ecommerce has changed.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

NOVEMBER 14, 2019

Since customers are losing patience with brands that don’t recognize them as people, or enable consistent, multi-channel engagement, this priority remains over-arching in 2020. PSD2, meanwhile, will force open what were once closed loyalty networks, and enable pioneering businesses to prey on any competitor too slow to adapt.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

BirdEye

MARCH 17, 2023

In this article, we’ll explore the world of small business consulting and how you can become a successful small business consultant to help business owners get the most out of their business. They can identify the most profitable marketing channels for your business to pursue and advise on improving conversion and customer acquisitions.

Consulting 98

Consulting Social Media Financial Sales 98

BirdEye

APRIL 7, 2023

This article tells you the top marketing key performance indicators (KPIs) you must watch out for in your next marketing campaign. If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution. Measuring the success of your marketing efforts the right way is crucial.

2023 52

2023 Marketing Social Media Return on Investment 52

ProProfs Chat

DECEMBER 17, 2021

Related Read: How To Build A Customer Loyalty Program. Moreover, you can also embed your knowledge base articles within the app to help customers with common concerns and queries. It helps optimize each user experience by tracking them as they move from one channel to the other. Source: Instabug. UserTesting.

Feedback 52

Feedback Roadmap User Experience Insights 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52