CSM Magazine

FEBRUARY 29, 2024

This will enable you to provide a seamless experience across all touchpoints. For example, a sales associate could have access to a customer’s online wish list or purchase history in order to provide personalized assistance. This will increase the likelihood of customers making a purchase and returning to your brand.

Omnichannel 52

Omnichannel Connections Loyalty Programs Social Media 52

ClearAction

JULY 8, 2024

Chief Marketing Officers measure the purple metrics shown below about what happened in the market : customer acquisition cost, margin expansion, sales velocity, customer retention, recurring revenue, expanded purchases, and referral revenue. Sales velocity : faster cycle time for cash arriving in your bank account.

Roadmap 48

Roadmap ROI Metrics Chief Customer Officer 48

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. Nearly every month, it is the most-read article in our blog.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

CSM Magazine

AUGUST 21, 2023

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. This article will provide you with ten effective ways to improve your retail customer engagement efforts.

Retail 52

Retail Customer Engagement Engagement Social Media 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

CX University

NOVEMBER 21, 2020

Customer-facing teams in sales and service-orientated environments embrace the concept. Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. This article is written by guest author, Chaman Maharaj. What are they telling their friends and family about you? *The

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Let me re-emphasize: relationships are built by people and through positive experiences across all touchpoints.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

ShepHyken

MAY 8, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. This article shares some ideas on what companies do to ensure a better experience and save/repair damaged relationships.

Article 13

Article Customer Service Loyalty Programs 2023 13

CSM Magazine

SEPTEMBER 8, 2023

As of 2022, global e-commerce sales surpassed $5.7 In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty. In this article, we’ll explore a few next-level approaches that are shaping the future of e-commerce engagement.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

ShepHyken

AUGUST 28, 2020

This week we feature an article by Mathew Cooper, a Content Marketing Head at POS Plaza. Contactless payments are the type of payment made by tapping or waving a contactless device – usually NFC- or RFID-enabled card or smartphone – over a point of sale terminal or reader. Improved Customer Loyalty.

Retail 121

Retail Customer Experience Technology Consumers 121

LoyaltyPlus

JULY 17, 2020

LoyaltyPlus is a leading independent customer relationship management company and has over 25 years’ experience in the development and application of cutting-edge programmes and partnerships – and its leadership in helping businesses ensure their customers remain loyal to their brands while optimising all touchpoints and customer experiences.

Loyalty 52

Loyalty Loyalty Programs Retail Customer Relationship Management 52

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Facilitate Seamless Communication : Establish multiple communication channels, such as social media, self-help articles, FAQs, video tutorials, and 24×7 support, to ensure customers can reach you easily.

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

SurveySparrow

JUNE 20, 2021

In this article, we’ll look at 15 ways companies can improve customer satisfaction in today’s customer-centric landscape. Collect feedback across all touchpoints so you can improve the entire customer journey. Offer Loyalty Programs. Loyalty incentives! Offer Personalized Customer Service. Final Thoughts.

Customer Satisfaction 52

Customer Satisfaction 2021 Social Media Loyalty Programs 52

Happy or Not

AUGUST 28, 2023

By understanding customer preferences and predicting future trends through predictive analytics, businesses can launch targeted marketing that drives sales and customer loyalty. Retailers can accurately forecast customer demand by analyzing sales data and historical trends.

Retail 36

Retail Customer Satisfaction Competitive Advantage Loyalty 36

SurveySensum

JULY 4, 2023

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. In the first quarter of 2023, Amazon reported a significant increase in net sales, amounting to $127.4

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

SurveySensum

JULY 4, 2023

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. In the first quarter of 2023, Amazon reported a significant increase in net sales, amounting to $127.4

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

CSM Magazine

JULY 13, 2022

Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. Your customer journey is composed of a set of touchpoints. Imagine this.

Touchpoint 69

Touchpoint Customer Journey Loyalty Programs Social Media 69

CSM Magazine

AUGUST 4, 2022

Our research has found that digital interactions, whether on public social or private messaging channels, are the most effective way for retailers to turn customer communications into sales and do so in an agile manner. Click the link for more information and to download a copy of the report, Verint Experience Index Retail Report 2022.

Consumers 59

Consumers Retail E Commerce Customer Satisfaction 59

ChurnZero

APRIL 10, 2020

During customer onboarding, two main handoffs occur: the Sales-to-Customer-Success handoff and the Implementation-to-Customer-Success handoff. In this article, we’re going to focus on the latter and how to nail it. We’ll refer to this function/role as “Implementation” in this article. . Client Onboarding Specialist or Manager).

Customer Success 61

Customer Success Customer Journey Mapping Loyalty Programs Reference 61

ERDM

APRIL 4, 2019

Article by Ernan Roman Featured on CustomerThink.com Let’s discuss two factors that will derail your marketing: lack of trust and lack of feeling valued. Canned responses by consumer service or sales, “spray and pray” emails, and hard-to-navigate policies, are all value killers that should be avoided at all costs.

Engagement 53

Engagement Marketing Loyalty Programs Consumers 53

SurveySensum

JULY 17, 2023

Well, yes because brands don’t pay attention to all the important touchpoints in a customer’s journey. Actively seek customer feedback at different touchpoints along the customer journey To gain a better understanding of your customers’ expectations, demands, and evolving shopping behavior. Sounds too good to be true?

Retail 52

Retail Customer Experience Sports Customers 52

SurveySensum

JULY 17, 2023

Well, yes because brands don’t pay attention to all the important touchpoints in a customer’s journey. Actively seek customer feedback at different touchpoints along the customer journey To gain a better understanding of your customers’ expectations, demands, and evolving shopping behavior. Sounds too good to be true?

Retail 52

Retail Customer Experience Sports Customers 52

ERDM

APRIL 4, 2019

Article by Ernan Roman Featured on CustomerThink.com Let’s discuss two factors that will derail your marketing: lack of trust and lack of feeling valued. Canned responses by consumer service or sales, “spray and pray” emails, and hard-to-navigate policies, are all value killers that should be avoided at all costs.

Engagement 40

Engagement Marketing Loyalty Programs Consumers 40

delighted

JUNE 1, 2022

It also means you’re getting a smaller margin for every sale. Knowing what your customer lifetime value is versus your acquisition costs can shine a light on how you need to adjust your strategy to bolster margins: optimize your lead generation program, focus on delivering more value for your customers, or both.

Net Promoter Score 71

Net Promoter Score Customer Retention Loyalty Customers 71

Currency Alliance

OCTOBER 11, 2018

Countless articles have been written about enhancing the hotel customer experience (CX) with technology. By owning this more complete customer journey, the hotel has the opportunity to deliver better experiences and to earn greater guest loyalty. Restive guests: understanding hospitality loyalty. But there is a bigger story.

Hotels 40

Hotels Hospitality Loyalty Travel 40

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. We will return to the power of the bank´s merchant network near the end of this article. CX enhancements at scale.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Retently

MAY 9, 2024

This article takes a look at the seven deadly sins of B2B customer retention that you’ll want to avoid and the relevant solutions you may want to consider. These customers also tend to be more forgiving and cooperative, bringing a level of loyalty you won’t usually get from new customers right away.

Customer Retention 141

Customer Retention B2B Customers Loyalty Programs 141

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

ShepHyken

OCTOBER 6, 2023

This week, we feature an article by Claron Kinny, Content Specialist at Beaconstac , the one-stop solution for all things QR. He writes about the strategies and tools to build customer loyalty. Building and maintaining customer loyalty is more critical than ever in today’s highly competitive business landscape.

2023 62

2023 Loyalty Social Media Loyalty Programs 62

Lumoa

FEBRUARY 9, 2023

If you want to know, how B2C CX is different from B2B CX, check: this insightful article, written by Lynn Hunsaker “ The big difference between B2B customer experience and B2C ” in MarketingMag Brand Experience Brand experience is how you design, see and want your customer experience to be.

Definition 178

Definition Net Promoter Score Customer Experience B2C 178

CSM Magazine

APRIL 30, 2024

This holistic view enables businesses to understand their customers’ preferences, behaviors, and needs, which can enhance customer service, improve customer satisfaction, and drive sales. They consolidate data from various touchpoints to provide a single view of each customer.

E Commerce 52

E Commerce Technology E-support Loyalty Programs 52

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

BirdEye

APRIL 7, 2023

This article tells you the top marketing key performance indicators (KPIs) you must watch out for in your next marketing campaign. It is also possible that a lead had more than one touchpoint before becoming a customer. If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution.

2023 52

2023 Marketing Social Media Return on Investment 52

Currency Alliance

DECEMBER 7, 2021

We can’t possibly write one article on what you should be doing, let alone summarize all the interesting things that other brands are doing in their unique context. This article defines the things that every business has to get right to survive. Loyalty programs are no different.

2030 52

2030 2022 Loyalty Loyalty Programs 52