ShepHyken

DECEMBER 26, 2022

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. I can’t think of a better way to start this week’s roundup than with this article that compiled five “Hallmark” type holiday stories.

2022 66

2022 Article Customer Service Loyalty Programs 66

InMoment XI

OCTOBER 29, 2024

Whether you are curious about other programs/ROIs, want to gain a better understanding of options in the market, or are insight-obsessed like us, you can gain unlimited access to all of our valuable calculators by simply entering your email. What Are the Different Types of Customer Loyalty? Invest in loyalty programs.

Loyalty 195

Loyalty Net Promoter Score Social Media Loyalty Programs 195

ShepHyken

JUNE 21, 2021

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. The Wise Marketer) Too many reward programs solely focus on the points, rather than on the rewards their points or miles make possible.

2021 85

2021 Article Rewards Programs Customer Service 85

ShepHyken

JANUARY 2, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Customer Loyalty Is Your Holy Grail for Success. Entrepreneur) Customer loyalty is an essential source of revenue for any business.

Article 66

Article 2023 E Commerce Customer Service 66

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

InMoment XI

OCTOBER 4, 2024

From visiting your Instagram page to buying your product, each touchpoint along a customer’s journey contributes to their feelings about your brand and what it offers. You’ll also unlock valuable customer experience analytics resources, articles, and other tools to help you quickly elevate your CX program and grow your business.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

Retently

OCTOBER 1, 2018

CFN Insight – A customer journey mapping tool that makes it easy to improve the customer experience, identify touchpoints, and assign the right key decision makers to act on said customer journey touchpoints. Also, it helps you improve all touchpoints. What are Customer Journey Touch Points?

Customer Journey Mapping 107

Customer Journey Mapping Touchpoint Customer Journey Social Media 107

ShepHyken

MAY 28, 2018

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. In this article, he shares a Ritz-Carlton story, which as usual, is a model for how to deliver a memorable experience that gets talked about.

2018 78

2018 Article Customer Service Loyalty Programs 78

Lumoa

FEBRUARY 2, 2023

In This Article: What is Customer Experience and Why Is it Important? There are now multiple touchpoints for your customers–websites, apps, and newsletters in addition to your physical space (and they may never even set foot in your store!). It takes into account all touchpoints during the purchasing process.

Retail 88

Retail Net Promoter Score Customer Experience Loyalty Programs 88

BirdEye

MARCH 10, 2022

In such an environment, the businesses that win are those who deliver superior customer experiences from the very first touchpoint. Customer experience is the sum of all the experiences that your customer has across every touchpoint. Why customer experience is key for loyalty programs. What is customer experience?

Customer Experience 98

Customer Experience Loyalty Programs Touchpoint Net Promoter Score 98

ShepHyken

OCTOBER 6, 2023

This week, we feature an article by Claron Kinny, Content Specialist at Beaconstac , the one-stop solution for all things QR. He writes about the strategies and tools to build customer loyalty. Building and maintaining customer loyalty is more critical than ever in today’s highly competitive business landscape.

2023 65

2023 Loyalty Social Media Loyalty Programs 65

ShepHyken

SEPTEMBER 17, 2021

This week we feature an article by Jeff Pedowitz, ForbesBooks author of F The Funnel: A New Way To Engage Customers & Grow Revenue, and President and CEO of The Pedowitz Group. He offers five tips for brands to enhance the customer experience and in the process build brand loyalty. Great customer experience leads to brand loyalty.

Customer Experience 112

Customer Experience Loyalty Loyalty Programs Touchpoint 112

Oracle

FEBRUARY 14, 2020

Loyalty, or more aptly referred to as love for the purposes of this article, is a byproduct of exceptional consumer experiences. Yet, earning loyalty – love – is particularly challenging for brands in the face of increased competition and consumer apathy. Tip #2: Create frictionless shopping experiences.

Loyalty 79

Loyalty Brands Loyalty Programs Customer Journey Mapping 79

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. Nearly every month, it is the most-read article in our blog.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

BlueOcean

DECEMBER 13, 2022

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

CSM Magazine

FEBRUARY 29, 2024

This will enable you to provide a seamless experience across all touchpoints. Implement loyalty programs: Use loyalty programs to gather more data on customer preferences and to reward customers for their repeat business. Personalize these programs based on customer behavior and preferences.

Omnichannel 52

Omnichannel Connections Loyalty Programs Social Media 52

CSM Magazine

APRIL 30, 2024

They consolidate data from various touchpoints to provide a single view of each customer. Loyalty Program Management Information from loyalty programs can provide data on customer preferences, purchase history, and engagement, contributing to the overall customer profile.

E Commerce 52

E Commerce Technology E-support Loyalty Programs 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Retently

OCTOBER 23, 2024

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. Now that we are all set with the most popular customer surveys, let’s dive into the specific touchpoints to consider.

Retail 139

Retail NPS Touchpoint Feedback 139

CSM Magazine

AUGUST 21, 2023

This article will provide you with ten effective ways to improve your retail customer engagement efforts. By understanding your customers’ preferences and behavior, you can build stronger relationships and increase their loyalty to your brand.

Retail 52

Retail Customer Engagement Engagement Social Media 52

Lumoa

FEBRUARY 9, 2023

If you want to know, how B2C CX is different from B2B CX, check: this insightful article, written by Lynn Hunsaker “ The big difference between B2B customer experience and B2C ” in MarketingMag Brand Experience Brand experience is how you design, see and want your customer experience to be.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

ClearAction

JULY 8, 2024

Customer retention : longer tenure and lower costs in loyalty programs. Alignment cuts waste extensively, improves morale, and frees up creativity and collaboration, in addition to what was described in this article. are customer-aligned in all headquarters decisions and actions as well as touchpoint decisions and actions.

Roadmap 48

Roadmap ROI Metrics Chief Customer Officer 48

ShepHyken

MAY 8, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. This article shares some ideas on what companies do to ensure a better experience and save/repair damaged relationships.

Article 13

Article Customer Service Loyalty Programs 2023 13

Currency Alliance

DECEMBER 11, 2023

For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis. This is a major opportunity cost for every loyalty program. In this case, the contract is with the third party (i.e.,

Loyalty 52

Loyalty Loyalty Programs Document Brands 52

Currency Alliance

DECEMBER 7, 2021

We can’t possibly write one article on what you should be doing, let alone summarize all the interesting things that other brands are doing in their unique context. This article defines the things that every business has to get right to survive. Loyalty programs are no different.

2030 52

2030 2022 Loyalty Loyalty Programs 52

ShepHyken

OCTOBER 10, 2022

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. That said, this article has some great takeaways, especially if you want to be a customer-centric organization. The less good news? by Andrew Reid.

Article 13

Article 2022 Customer Service Customer Centricity 13

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

CSM Magazine

OCTOBER 21, 2024

Offering loyalty programs, discounts, or personalized thank-you notes can go a long way in making your customers feel valued. Recognizing and rewarding your customers’ loyalty will not only improve their experience but also encourage repeat business.

Customer Experience 52

Customer Experience Social Media Customer Centricity Loyalty Programs 52

Retently

MAY 9, 2024

This article takes a look at the seven deadly sins of B2B customer retention that you’ll want to avoid and the relevant solutions you may want to consider. Make your loyalty programs flexible and responsive to the needs of your customers. Why is B2B Customer Retention Important? Are you proactive or reactive?

Customer Retention 141

Customer Retention B2B Customers Loyalty Programs 141

CX University

NOVEMBER 21, 2020

Across this wide array of customer touchpoints, customers perceive a brand holistically and not the individual business units that make up the organisation. On the back end of these loyalty programs, organisations have access to customer information that they harvest to deliver targeted products and services to a tailored audience.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

CSM Magazine

SEPTEMBER 8, 2023

In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty. In this article, we’ll explore a few next-level approaches that are shaping the future of e-commerce engagement.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52