ShepHyken

AUGUST 11, 2024

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. The experience a company provides is often as important as its products or services when it comes to customer satisfaction and loyalty.

Article 85

Article Customer Service Loyalty Programs 2024 85

CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. Here, we will explore the latest strategies shaping loyalty programs in 2025 and what they mean for your brand. This affects everyone.

Loyalty 52

Loyalty 2025 Loyalty Programs Omnichannel 52

ShepHyken

APRIL 14, 2024

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. My Comment: This week’s TOP FIVE roundup has a theme: Customer Loyalty. All five of this week’s articles are focused on customer loyalty.

Net Promoter Score 76

Net Promoter Score Article 2024 Loyalty Programs 76

ShepHyken

JUNE 21, 2021

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. The Wise Marketer) Too many reward programs solely focus on the points, rather than on the rewards their points or miles make possible.

2021 85

2021 Article Rewards Programs Customer Service 85

CSM Magazine

JULY 13, 2022

Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. A customer touchpoint is any interaction a customer has with a business, from first learnings to repeat sales.

Touchpoint 69

Touchpoint Customer Journey Loyalty Programs Social Media 69

Retently

OCTOBER 1, 2018

CFN Insight – A customer journey mapping tool that makes it easy to improve the customer experience, identify touchpoints, and assign the right key decision makers to act on said customer journey touchpoints. Also, it helps you improve all touchpoints. What are Customer Journey Touch Points?

Customer Journey Mapping 91

Customer Journey Mapping Touchpoint Customer Journey CEM 91

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Let me re-emphasize: relationships are built by people and through positive experiences across all touchpoints.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

ShepHyken

MAY 28, 2018

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. In this article, he shares a Ritz-Carlton story, which as usual, is a model for how to deliver a memorable experience that gets talked about.

2018 78

2018 Article Customer Service Loyalty Programs 78

Retently

OCTOBER 23, 2024

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. Now that we are all set with the most popular customer surveys, let’s dive into the specific touchpoints to consider.

Retail 109

Retail NPS Touchpoint Feedback 109

ShepHyken

JUNE 30, 2024

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. In this short article, she covers five ways companies inconvenience their customers and what to do about it. I love that!)

2024 82

2024 Article Customer Service Retail 82

ShepHyken

JANUARY 7, 2024

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. The first trend that caught my eye had to do with paid loyalty programs. Here are my top five picks from last week. I agree with the title.

2024 71

2024 Article Customer Service Contact Center 71

InMoment XI

OCTOBER 4, 2024

From visiting your Instagram page to buying your product, each touchpoint along a customer’s journey contributes to their feelings about your brand and what it offers. You’ll also unlock valuable customer experience analytics resources, articles, and other tools to help you quickly elevate your CX program and grow your business.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

ShepHyken

DECEMBER 26, 2022

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. I can’t think of a better way to start this week’s roundup than with this article that compiled five “Hallmark” type holiday stories.

2022 66

2022 Article Customer Service Loyalty Programs 66

ShepHyken

OCTOBER 10, 2022

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. That said, this article has some great takeaways, especially if you want to be a customer-centric organization. The less good news? by Andrew Reid.

Article 13

Article 2022 Customer Service Customer Centricity 13

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Many brands could actually earn greater loyalty by issuing a partner brand’s loyalty currency – or, simply allowing customers to ‘burn’ (i.e.,

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

ShepHyken

MAY 8, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. This article shares some ideas on what companies do to ensure a better experience and save/repair damaged relationships.

Article 13

Article Customer Service Loyalty Programs 2023 13

CSM Magazine

FEBRUARY 6, 2025

These subtle touchpoints foster brand affinity and make customers more likely to stay loyal to your company. Deepens Relationships Offering personalized items as rewardswhether after a purchase, during events, or even as part of a loyalty program creates a memorable moment for customers.

Loyalty 52

Loyalty Loyalty Programs Social Media Events 52

ShepHyken

FEBRUARY 18, 2024

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. This article starts with a definition that I can live with but is not quite how I would define it. Here are my top five picks from last week.

2024 65

2024 Article Customer Service Net Promoter Score 65

ShepHyken

JANUARY 2, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Customer Loyalty Is Your Holy Grail for Success. Entrepreneur) Customer loyalty is an essential source of revenue for any business.

Article 66

Article 2023 E Commerce Customer Service 66

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

ShepHyken

SEPTEMBER 17, 2021

This week we feature an article by Jeff Pedowitz, ForbesBooks author of F The Funnel: A New Way To Engage Customers & Grow Revenue, and President and CEO of The Pedowitz Group. He offers five tips for brands to enhance the customer experience and in the process build brand loyalty. Great customer experience leads to brand loyalty.

Customer Experience 112

Customer Experience Loyalty Loyalty Programs Touchpoint 112

BirdEye

MARCH 10, 2022

In such an environment, the businesses that win are those who deliver superior customer experiences from the very first touchpoint. Customer experience is the sum of all the experiences that your customer has across every touchpoint. Why customer experience is key for loyalty programs. What is customer experience?

Customer Experience 98

Customer Experience Loyalty Programs Touchpoint Net Promoter Score 98

Lumoa

FEBRUARY 9, 2023

If you want to know, how B2C CX is different from B2B CX, check: this insightful article, written by Lynn Hunsaker “ The big difference between B2B customer experience and B2C ” in MarketingMag Brand Experience Brand experience is how you design, see and want your customer experience to be.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

CSM Magazine

OCTOBER 21, 2024

Offering loyalty programs, discounts, or personalized thank-you notes can go a long way in making your customers feel valued. Recognizing and rewarding your customers’ loyalty will not only improve their experience but also encourage repeat business.

Customer Experience 52

Customer Experience Social Media Customer Centricity Loyalty Programs 52

Oracle

FEBRUARY 14, 2020

Loyalty, or more aptly referred to as love for the purposes of this article, is a byproduct of exceptional consumer experiences. Yet, earning loyalty – love – is particularly challenging for brands in the face of increased competition and consumer apathy. Tip #2: Create frictionless shopping experiences.

Loyalty 79

Loyalty Brands Loyalty Programs Customer Journey Mapping 79

Lumoa

FEBRUARY 2, 2023

In This Article: What is Customer Experience and Why Is it Important? There are now multiple touchpoints for your customers–websites, apps, and newsletters in addition to your physical space (and they may never even set foot in your store!). It takes into account all touchpoints during the purchasing process.

Retail 88

Retail Net Promoter Score Customer Experience Loyalty Programs 88

CX University

NOVEMBER 21, 2020

Across this wide array of customer touchpoints, customers perceive a brand holistically and not the individual business units that make up the organisation. On the back end of these loyalty programs, organisations have access to customer information that they harvest to deliver targeted products and services to a tailored audience.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

Customer Guru

MAY 8, 2018

Pawar is a Business Practice leader with over 23 years of industry experience of working with various Fortune 500 customers in their Customer Experience, Digital Marketing, CRM, Loyalty Programs, Business Intelligence and Analytics transformation engagements. We would be more than happy to help.

Culture 71

Culture Loyalty Programs Airlines Customer Centricity 71

ShepHyken

OCTOBER 6, 2023

This week, we feature an article by Claron Kinny, Content Specialist at Beaconstac , the one-stop solution for all things QR. He writes about the strategies and tools to build customer loyalty. Building and maintaining customer loyalty is more critical than ever in today’s highly competitive business landscape.

2023 65

2023 Loyalty Social Media Loyalty Programs 65

ShepHyken

AUGUST 28, 2020

This week we feature an article by Mathew Cooper, a Content Marketing Head at POS Plaza. So, by offering a contactless payment method, especially during this pandemic, retailers demonstrate that they value customer safety and convenience, which will increase customers’ loyalty towards their brand. Better Marketing Opportunities.

Retail 94

Retail Customer Experience Technology Consumers 94

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Retently

MAY 9, 2024

This article takes a look at the seven deadly sins of B2B customer retention that you’ll want to avoid and the relevant solutions you may want to consider. Make your loyalty programs flexible and responsive to the needs of your customers. Why is B2B Customer Retention Important? Are you proactive or reactive?

Customer Retention 119

Customer Retention B2B Customers Loyalty Programs 119

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

transcosmos Information Systems

JUNE 22, 2017

A customer who has been reading articles about how they can clean their makeup brushes, and browsing different product reviews, may be looking for a makeup brush cleaner. Customer Retention and Loyalty. What discount schemes or loyalty programs do your customers like? What customer wouldn’t be happy with that?

Customer Experience 76

Customer Experience Social Media Omnichannel Loyalty Programs 76

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52