eglobalis

JULY 2, 2024

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn. No number, or responses provides any diagnostics on its own.

NPS 453

NPS Feedback Net Promoter Score B2C 453

eglobalis

MARCH 13, 2025

How to Win Leadership Commitment This article was originally published in part at [link] Introduction Customer Experience (CX) transformation has become a strategic priority for B2B organizations because it directly influences key business outcomes. At the same time, B2B customer expectations have risen. Demonstrating the value of CX (e.g.,

Leadership 234

Leadership B2B B2C Net Promoter Score 234

Retently

OCTOBER 16, 2023

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

Net Promoter Score 141

Net Promoter Score Metrics NPS Customer Satisfaction 141

GetFeedback

OCTOBER 10, 2018

In 2003, business strategist Frederick Reichheld published an article in Harvard Business Review in which he states that “the only path to profitable growth may lie in a company’s ability to get its loyal customers to become, in effect, its marketing department.”. Create your NPS survey.

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Net Promoter Score NPS Brands 2003 170

Retently

JULY 2, 2018

In this article we’re going to dive into the basics of Net Promoter Score® (NPS®) — a metric used to assess how loyal your customers are and how likely they are to recommend your company to their personal and professional network. What is Net Promoter Score? Luckily, there is. What is NPS.

Net Promoter Score 136

Net Promoter Score NPS Customer Satisfaction 2003 136

GetFeedback

MAY 9, 2019

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. This article is inspired by our own frustrations with getting to know the CX space. In fact, you’ll find many articles dance around this question. Heck, we’re still learning. 73% of U.S.

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

Retently

AUGUST 23, 2023

We argue the opposite — Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. Closing the feedback loop is easier Another benefit of using Net Promoter Score for your B2B company is that you’re far more able to act quickly and decisively on customer feedback.

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Net Promoter Score B2B B2C NPS 147

eglobalis

FEBRUARY 3, 2025

This article explores how technology and customer experience are becoming more interdependent, with a focus on AI’s role in B2B environments. For instance, a retail client of Oracle improved its Net Promoter Score (NPS) by 15% by addressing negative sentiment identified through AI analysis.

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B2B Customer Experience 2014 Customer Satisfaction 385

Retently

JULY 4, 2023

From GE to Apple, many of the world’s biggest companies use Net Promoter Score ® to measure and track customer sentiment. Most swear by NPS® as the most accurate and effective means to measure loyalty and satisfaction among customers. One of our articles reveals why closing the feedback loop is important.

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Net Promoter Score NPS Multi-Channel Feedback 158

Lumoa

APRIL 3, 2018

The Net Promoter: what is it? The Net Promoter Score (or NPS) was designed by Fred Reichheld in 2003 to measure loyalty. “ Promoters are significantly more loyal, so most businesses would do well to create promoters and decrease detractors. ” The question is, how can you measure it?

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Net Promoter Score NPS Touchpoint Feedback 126

InMoment XI

DECEMBER 10, 2024

The key is to build trust and loyalty through positive experiences that convert potential losses into growth opportunities. Addressing these drivers allows you to enhance satisfaction, loyalty, and retention. Invest in Customer Loyalty Strong customer loyalty is key to reducing churn.

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2024 ROI Net Promoter Score Multi-Channel 195

Retently

MARCH 18, 2019

Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. After all, brands with high customer retention are usually companies with high NPS score. Apparently, customer loyalty was so high that Starbucks’ program ended up holding more money than some banks.

Net Promoter Score 126

Net Promoter Score NPS Customer Retention Loyalty 126

eglobalis

SEPTEMBER 5, 2024

Combining these perspectives offers a holistic view that drives growth, reduces churn, and fosters deeper customer loyalty. This article explores how integrating CS and CX metrics can transform customer strategies, boost adoption, and lead to measurable, data-driven business success.

Metrics 422

Metrics Customer Success 2024 2023 422

GetFeedback

JUNE 22, 2019

The same holds true for your Net Promoter Score survey. What is Net Promoter Score (NPS)? Net Promoter Score surveys are a type of customer experience survey. Remember that your NPS survey represents a valuable customer loyalty metric. Personal experiences drive loyalty.

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NPS Net Promoter Score Feedback Brands 304

eglobalis

JUNE 27, 2024

Companies like Zendesk, Freshdesk, and ServiceNow use these tools to monitor customer sentiment and resolve problems quickly, thereby improving satisfaction and loyalty. Successful execution ensures that the company lives up to its promises, thereby fostering trust and loyalty among customers.

Customer Experience 453

Customer Experience Customer Centricity Net Promoter Score Government 453

GetFeedback

JULY 2, 2019

Net Promoter Score is a fundamental customer loyalty metric. Learn how to integrate NPS with Salesforce to drive real results from customer feedback.

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Net Promoter Score NPS Measurement Metrics 150

GetFeedback

OCTOBER 11, 2016

The Net Promoter Score (NPS) is a simple metric that can spark serious growth. Here's how and why it's become a trusted measure of customer loyalty.

Net Promoter Score 150

Net Promoter Score Measurement NPS Metrics 150

GetFeedback

FEBRUARY 17, 2020

This question is the most basic NPS question and it can yield powerful insights about customer loyalty at key stages of the customer journey. In this article, I’ll briefly share with you the reasons you should be measuring NPS, and then share our three pillars for improving your NPS program with the GetFeedback Salesforce integration.

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NPS Measurement Loyalty Net Promoter Score 195

InMoment XI

OCTOBER 31, 2024

You’ll also unlock valuable customer experience analytics resources, articles, and other tools to help you quickly elevate your CX program and grow your business. Net Promoter Score (NPS) If a customer is loyal to your brand, they have likely had a positive experience with your call center, too.

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Call Center Metrics Contact Center Customer Service 195

InMoment XI

JANUARY 9, 2024

For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. Great customer experiences foster loyalty. Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries.

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B2B Customer Experience Net Promoter Score Customer Journey Mapping 413

GetFeedback

OCTOBER 10, 2018

How to create and distribute a Net Promoter Score (NPS) survey that'll build customer loyalty, drive brand advocacy, and help your business grow.

Net Promoter Score 150

Net Promoter Score NPS Brands Loyalty 150

SurveySparrow

NOVEMBER 25, 2019

And that’s exactly what net promoter score (NPS) helps you achieve. What is Net Promoter Score (NPS)? Net Promoter Score is a metric that helps you find customer loyalty through a simple straightforward question being ‘On a scale of 0-10, how likely are you to recommend us to your friends or family?’.

Net Promoter Score 90

Net Promoter Score 2020 NPS Metrics 90

ShepHyken

JANUARY 26, 2025

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. The title sums up the gist of the article. This article takes a deeper dive into the reasons a CXO is essential to any organization.

Article 66

Article 2025 Customer Service Loyalty Programs 66

ProProfs Chat

MARCH 26, 2020

If you are reading this blog, you might already have an idea about NPS( Net Promoter Score), a highly used customer satisfaction metric. This article will help you understand why you need a Net Promoter Score (NPS) survey software to make the most of this metric. You might be thinking, why?

Net Promoter Score 93

Net Promoter Score NPS Loyalty Social Media 93

BlueOcean

FEBRUARY 11, 2020

With that mission in mind, we’re sharing five of the best articles we’ve discovered recently that are on the top of our minds. This Forrester article goes deep into the details of exactly how to tie customer experience to hard dollars. And we tend to correlate the quality of that customer experience with customer loyalty.

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Article Customer Experience Net Promoter Score Definition 177

eglobalis

MARCH 30, 2025

For years, metrics such as the limited Net Promoter Score (NPS) and customer satisfaction (CSAT) surveys have been the backbone of CX perceived measurements along some other metrics and data. Importantly, employees can focus on resolving real issues in real time rather than debating survey scores.

Banking 320

Banking NPS B2B Social Media 320

Totango

NOVEMBER 3, 2021

The Net Promoter Score question provides one of the most effective tools for predicting customer loyalty and brand advocacy. What is the Net Promoter Score Question? The net difference between Promoters and Detractors gives the Net Promoter Score system its name.

Net Promoter Score 103

Net Promoter Score NPS Loyalty Customer Satisfaction 103

Totango

NOVEMBER 3, 2021

The Net Promoter Score question provides one of the most effective tools for predicting customer loyalty and brand advocacy. What is the Net Promoter Score Question? The net difference between Promoters and Detractors gives the Net Promoter Score system its name.

Net Promoter Score 102

Net Promoter Score NPS Loyalty Customer Satisfaction 102

ShepHyken

MAY 10, 2021

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. 8 Ways to Win Customer Loyalty With Streamlined Customer Support by Samuel O’Brien. Here are my top five picks from last week.

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2021 Article Customer Service Net Promoter Score 161

Retently

MAY 15, 2024

If you’re managing a website and wondering how to gauge if your visitors are digging their experience, then Net Promoter Score ® might have popped up on your radar. Let’s start by looking at the pros and cons of surveying your website visitors for Net Promoter Score and direct feedback.

Net Promoter Score 78

Net Promoter Score NPS Metrics Feedback 78

Totango

NOVEMBER 3, 2021

The Net Promoter Score question provides one of the most effective tools for predicting customer loyalty and brand advocacy. What is the Net Promoter Score Question? The net difference between Promoters and Detractors gives the Net Promoter Score system its name.

Net Promoter Score 100

Net Promoter Score NPS Loyalty Customer Satisfaction 100

GetFeedback

APRIL 8, 2019

The question of what is a good NPS score is popular among brands who value customer experience. A Net Promoter Score, or NPS, has become a necessary customer experience metric. In fact, an estimated 65% of companies track NPS scores , making it the most coveted customer experience metric measured by companies.

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NPS Net Promoter Score Reference Metrics 247

Experience Investigators by 360Connext

FEBRUARY 1, 2022

It most likely isn’t designed to build trust and loyalty throughout their journey. Related: [Article] Customer Experience Management Defined: How is it Different From CX? Article] Why a CX Mission Statement Matters — And How to Create One. Article] Want Greater CX Success? Build Your CX Success Statement.

Customer Experience 376

Customer Experience Net Promoter Score Reference 2022 376

Retently

JANUARY 13, 2025

CES helps you understand if youre delivering on that promise of ease, which directly impacts loyalty and long-term growth. High scores mean youre on the right track. Low scores? In this article, were spotlighting the top 5 tools for measuring CES. Reducing effort directly boosts satisfaction, loyalty, and repeat business.

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Measurement Effort Score Multi-Channel Net Promoter Score 116

InMoment XI

DECEMBER 22, 2022

This article is designed to give you InMoment’s take on what voice of customer examples look like. This Net Promoter Score program, powered by InMoment, also identifies brand enthusiasts who are the engine of a robust customer advocacy program. Bringing Voice of Customer Examples to Life.

Voice of Customer 418

Voice of Customer Net Promoter Score Social Media Call Center 418

Lumoa

SEPTEMBER 16, 2022

However, one must remember that you should not stare blindly at others’ NPS since there are other factors affecting the score itself. . In this article, we will share some good tips on how you should manage and utilize NPS benchmarks. Net Promoter Score in a nutshell. How good is your score?

Net Promoter Score 78

Net Promoter Score NPS Social Media Culture 78

Experience Investigators by 360Connext

NOVEMBER 5, 2014

That’s why I was so intrigued when I read an article in the Chicago Tribune about how some organizations are encouraging employees to read everything from business books to novels to help promote understanding, empathy and career development. Maybe instead of books you recommend articles or blogs to discuss. What say you?

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Books Customer Experience Net Promoter Score Culture 273