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Your Net Promoter Score is Irrelevant

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Most companies focus on continuously improving their customer satisfaction, and tracking Net Promoter Score is an important step in building a culture of Customer Success. Over the years, Net Promoter Score has proven to be a key customer satisfaction metric.

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Is the Net Promoter Score Metric Outdated?

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In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

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The Reasons Behind Tesla’s High Net Promoter Score

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Tesla currently holds a satisfaction rating of 96 , outscoring every other car manufacturer company in Net Promoter Score® ratings. Check our dedicated article on customer service tips for actionable ideas to improve customer satisfaction. Its roof is so strong that it broke a machine intended to crush the car.

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The Benefits of Implementing Net Promoter Score in Small Businesses

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From GE to Apple, many of the world’s biggest companies use Net Promoter Score ® to measure and track customer sentiment. Most swear by NPS® as the most accurate and effective means to measure loyalty and satisfaction among customers. One of our articles reveals why closing the feedback loop is important.

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Net Promoter Score for Website Visitors: Is it Worth it?

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If you’re managing a website and wondering how to gauge if your visitors are digging their experience, then Net Promoter Score ® might have popped up on your radar. Let’s start by looking at the pros and cons of surveying your website visitors for Net Promoter Score and direct feedback.

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Thoughts on the Net Promoter Score

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Are you managing, or just measuring your customers’ experiences? In this short video, Stephan Thun, CEO Europe of MaritzCX, discusses his thoughts on the net promoter score and the importance of managing the customer experience. View Article You can watch it below.

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Net Promoter Score 101: A Comprehensive Guide for Beginners

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In this article we’re going to dive into the basics of Net Promoter Score® (NPS®) — a metric used to assess how loyal your customers are and how likely they are to recommend your company to their personal and professional network. What is Net Promoter Score? Luckily, there is. What is NPS.