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Driving the Future: Integrated CX in Automotive Customer Journeys

InMoment XI

The automotive industry is in the midst of a huge transformation. Automotive brands need to understand customers’ needs and preferences, and then adapt accordingly, to deliver outstanding experiences that win and retain customers. It’s driven, in part, by product innovation. Data is foundational to achieving these goals.

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Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. According to research: 95% of automotive shoppers rely on online resources to gather information, bypassing dealerships as their starting point.

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InMoment’s Modern Market Research and Data Analytics Approach Ranks in Top 50

InMoment XI

In the latest 2021 Insights Association Top 50 Market Research and Data Analytics report, InMoment ranks in the top 20 established industry reports and market research or market experience (MX) brands, alongside other powerhouse brands such as JD Power, Gartner Research, and Forrester Research Services. Keep reading to find out.

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4 reasons to attend the 2017 Automotive CX Summit

Alida

Vision Critical is headed to the Automotive CX Summit in Marina del Rey, California, on June 20 to 21. How Cadillac put customers in the driver’s seat in the luxury hybrid market. In a world where we buy nearly everything online, why has it taken the automotive retail sector so long to get to online retailing?

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How to improve CX in the automotive industry

Alida

While the market for on-demand mobility is expected to grow, the market for privately owned cars is predicted to shrink dramatically over the next five to 10 years. To remain ahead in the luxury market, Cadillac is putting customers in the driver’s seat and accelerating its efforts to improve the end-to-end experience.

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The Hidden Flaws in Toyota’s German Dealerships CX: What Happened to Accountability?

eglobalis

Introduction: Toyota and its enhanced brand Lexus have long been recognized as global leaders in the automotive industry, not just for their reliable vehicles but also for their commitment to customer satisfaction and accountability. Unfortunately, this positive reputation does not always extend uniformly across all markets.

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Learning From An Exciting Automotive CX Transformation: Four Questions You Should Be Asking if Your Organization Wants To Transform Its CX

InMoment XI

Last week Sonic Automotive, the fourth largest dealership group in the US launched EchoPark, a new automotive experience focused on selling pre-owned vehicles. Their first store is in the Denver market of Thornton.