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Beyond the Basics: Why the Traditional Customer Experience Education Model is Outdated

eglobalis

For example, customer expectations in retail differ vastly from those in the healthcare or tech industries. The same applies to B2B and B2C. Sticking to this model can result in professionals applying outdated or irrelevant strategies, which is why we must question whether these pillars still serve modern CX needs.

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Do You Need a Customer Experience Manager?

InMoment XI

Project Management Mastery Your customer experience manager will need excellent project management skills, including planning timelines and budgets end-to-end and getting personnel to stick to them. They also need to know how to purchase from vendors without using an RFP. If it doesn’t, click on the download button.

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How to Simplify B2B Customer Experience Improvement

PeopleMetrics

Selling in the business-to-business (B2B) space is complicated. In fact, if you watch a B2B sales manager for any length of time, there’s a 97.4% A B2B sales manager’s job is essentially to coax a prospect into buying a problem-solving machine. The Champion Cycle, put simply, means that happy buyers become happy customers.

B2B 111
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B2B Customer Experience Professionals: Do You Know Who Your Customers Are?

Forrester

In April 2015 , we started a conversation about what is different between business-to-consumer (B2C) and business-to-business (B2B) customer experience (CX). Now we're ready to elevate this conversation to its next level: How do B2B CX pros help their businesses find the stakeholders who matter?

B2B 98
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Customer Experience Professionals: Why We Do What We Do

ijgolding

KS: My foray into the CX discipline came about in 2004 quite by chance when, after years of serving in customer-facing roles, I received an offer I couldn’t refuse—to manage the Voice of the Customer program of a US-based B2B organization. This post originally appeared on the CXPA Blog on November 10, 2016.

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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

Improved Customer Experience All of these benefits connect to creating a customer experience that consistently meets or exceeds customer expectations. Visualizing these examples can help your team understand how to structure the journey map, integrate data, and highlight customer pain points.

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Why Human Connections Never Go Out of Style

Experience Investigators by 360Connext

In customer experience, a personal touch can go a long way to improve a typical touchpoint in the B2B journey. In #CX, a personal touch can go a long way to improve a typical touchpoint in the B2B journey. Human connections make a huge difference in B2B. We’re talking about B2B and Hallmark cards.