Experience Matters

SEPTEMBER 10, 2018

We just published Temkin Group’s annual Tech Vendor NPS & Loyalty Benchmark Study. The post Report: Tech Vendor NPS & Loyalty Benchmark, 2018 (B2B) appeared first on Customer Experience Matters®.

NPS 59

NPS 2018 B2B Net Promoter Score 59

Lumoa

APRIL 22, 2020

B2B companies often struggle with common hurdles when it comes to surveying customers. Conducting B2B customer surveys should be an illuminating process, but instead, they become a nightmare that makes you want to tear your hair out. It becomes tempting to make wild guesses that just aren’t bringing ROI. Don’t worry, though.

B2B 78

B2B Net Promoter Score Social Media NPS 78

Experience Matters

SEPTEMBER 11, 2017

We just published a Temkin Group report, Tech Vendor NPS Benchmark, 2017. The research examines Net Promoter Scores® (NPS®) and the link to loyalty for 58 tech vendors based on feedback from 800 IT decision makers in large North American organizations. We also compared overall results to our benchmarks from the previous five years.

2017 106

2017 NPS Net Promoter Score B2B 106

eglobalis

JUNE 27, 2024

However, while easy to write about, it is much harder to implement in both B2B and B2C contexts. This involves setting up multiple feedback channels such as customer surveys, social media listening, direct customer interviews, and net promoter scores (NPS) to capture ongoing customer sentiment and insights.

Customer Experience 369

Customer Experience Customer Centricity Net Promoter Score Government 369

SurveySensum

NOVEMBER 24, 2021

6-steps to efficiently analyze your NPS program. How to communicate with your customers in B2B and B2C? If you have landed here, I am sure you already know what NPS aka net promoter score is. But NPS is not just a score to increase, it is a system that helps you identify the gaps in your customer experience.

NPS 52

NPS Net Promoter Score B2C B2B 52

InMoment XI

FEBRUARY 2, 2024

A Harvard Business Review study found that a 12-point increase in NPS leads to a doubling of a company’s growth rate. Companies like theirs can meet current consumer expectations while anticipating future needs, securing a leading position in innovation and customer satisfaction.

Hospitality 195

Hospitality Call Center Retail NPS 195

Experience Matters

SEPTEMBER 14, 2016

We just published a Temkin Group report, Tech Vendor NPS Benchmark, 2016, The research examines Net Promoter Scores and the link to loyalty for 62 tech vendors based on feedback from 800 IT decision makers in large North American organizations. We also compared overall results to our benchmarks from the previous four years.

2016 105

2016 NPS Net Promoter Score B2B 105

Lithium

SEPTEMBER 7, 2022

Digital customer care can meet and exceed your original ROI projects in several ways. However, poorly implementing a digital Care system can cost hundreds of thousands of dollars annually in wasted time and low NPS scores. only happen more often in the B2B sales and marketing teams.

ROI 52

ROI Social Media Customer Care Brands 52

Heart of the Customer

APRIL 22, 2022

Managing a B2B experience isn’t more or less difficult than managing a B2C experience. The need to understand multiple levels of your clients drives that complexity and is critical to a successful B2B CX strategy. The post B2B CX Strategy Trends That Should Be On Your Radar appeared first on Heart of the Customer.

B2B 78

B2B B2C Management ROI 78

Think Customers

JULY 25, 2024

Introduction The Net Promoter Score (NPS) has long been a widely used metric for assessing customer loyalty, satisfaction, and the potential for customer churn as a relationship and transactional metric. The Inadequacies of NPS NPS is centered on a single question: “How likely are you to recommend us?” Read the original here.

Metrics 40

Metrics Feedback NPS Net Promoter Score 40

Influitive

JULY 22, 2016

So when it comes to advocate marketing, how do you show ROI? The post Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers appeared first on Influitive. To win budget for your programs, you must show how they drive value for your business.

ROI 53

ROI B2B Marketing Customer Retention 53

Daniel Group

AUGUST 1, 2023

In my recent blog, What We’ve Learned to Help Clients Generate NPS Growth! , While we cannot access as much client information as needed to determine additional business outcomes from improved CX, our CX program and dealer support led to a remarkable NPS increase from 67% to 85%. Please take a few minutes to read it.

Measurement 52

Measurement 2005 NPS B2B 52

Beyond Philosophy

NOVEMBER 10, 2014

A Global Shipping company increased its Net Promoter Score (NPS) by 40% points over 30 months. The company linked every 4% points improvement of their NPS score to 1% improvement in shipping volume, thus increasing volume by 10%. A B2B Telecom reduced costs by 36% and increased revenues by 7%. So, there you have it.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

TechSee

FEBRUARY 5, 2019

ROI is fundamental, as C-suite executives at leading service providers demand measurable returns from their outlay. Answering the pressing need for ROI, the do it yourself approach – powered by intelligent virtual assistants – will continue to deflect the need for human interaction, delivering huge cost savings.

2019 173

2019 Customer Experience ROI 2025 173

GetFeedback

SEPTEMBER 24, 2019

Before you worry about proving the ROI of a VoC program, focus on building relationships and trust with the key stakeholders in your company. A formal ROI analysis is easier with cost reduction, so he suggests starting there and then following with growth. . Speak to the unique value of each stakeholder . Get the Guide. Get the Guide.

ROI 150

ROI Webinar Sales Loyalty 150

SurveySensum

AUGUST 22, 2023

Understanding the Power of SaaS Customer Feedback Gathering customer feedback in the B2B SaaS industry can do wonders. Feedback tailors your product to fit B2B clients, showing them you’re in sync with their needs. Upgrade ROI. Updates reflecting user wishes get higher adoption rates, boosting ROI. Not only that.

Feedback 52

Feedback Net Promoter Score B2B Roadmap 52

GetFeedback

MAY 13, 2019

Net Promoter Score (NPS). Examples of feedback of this type are NPS or CSAT surveys, company questionnaires, or customer meetings set up by Product Management to discuss a potential feature. At a minimum, every company should measure and trend key customer experience metrics such as NPS, CES, and CSAT. Ticket feedback.

Feedback 302

Feedback Social Media Voice of Customer Net Promoter Score 302

Horizon CX

DECEMBER 27, 2019

The Net Promoter Score (NPS) or “the ultimate question” as it is commonly referred to, has a history that dates back a full 26 years. With three questions now included in the NPS series, this is more often referred to as the Net Promoter System. NPS is very much alive and well as a primary CX metric in 2019, within B2B organizations.

Net Promoter Score 52

Net Promoter Score NPS B2B Metrics 52

Waypoint Group

APRIL 13, 2022

You’ve invited a supplier to demo what is supposed to be the latest and greatest Customer Feedback or NPS software… What questions should you ask? Leave this conversation knowing where the ROI comes from (and be sure to account for Total Cost of Ownership, including human capital). The post Surveying Your Customers for NPS or Feedback?

NPS 40

NPS Feedback Net Promoter Score ROI 40

Thematic

FEBRUARY 11, 2024

The Sessions To dig deeper into AI, CX, EX and ROI, Medallia Experience had a packed agenda of sessions led by Medallia product people, consultants / speakers and practitioners. Chrissy Hura from Scientific Games did a great job explaining how her team links issues in digital experience to ROI. The solution? Earned Growth.

NPS 62

NPS Hotels Events Demo 62

Waypoint Group

SEPTEMBER 2, 2015

The last couple of weeks, my posts on LinkedIn have focused on renewals , NPS and feedback in a business-to-business setting. This week I want to shift to another popular B2C oriented CX practice that needs to be augmented a bit for true impact in B2B. 2) The goal of a B2B buyer is different from that of a traditional consumer.

Customer Journey Mapping 60

Customer Journey Mapping B2B Customer Journey B2C 60

Waypoint Group

SEPTEMBER 12, 2018

What’s a good NPS score? I wish I could just say something like “30” but it’s not that easy in B2B. The key metric, especially for growing B2B companies, should be an accelerated rate of profitable growth. Remember, unlike B2C companies there are few opportunities to “promote” a B2B provider.

NPS 40

NPS Net Promoter Score B2B Financial 40

Waypoint Group

MARCH 3, 2015

I’m often asked questions like this one: “Can you provide a benchmark on how much a B2B company can improve NPS during the first year of the program? Our executives want to understand the ROI from the effort and this will help.” This is the hard work with NPS, and is needed to drive real improvements.

NPS 60

NPS Net Promoter Score Metrics Measurement 60

Gainsight

OCTOBER 19, 2023

We partnered with Benchmarkit, a B2B SaaS research firm, to find out. Companies are also recognizing the value of CS Operations to drive efficiency and further ROI from the CS organization. Close behind was Net Promoter Score (NPS) at 59%. NPS can be a polarizing topic. NPS can be a polarizing topic.

2023 52

2023 Customer Success Net Promoter Score NPS 52

Waypoint Group

DECEMBER 3, 2015

New research by Accenture Strategy has recently come out about B2B firms and how they perform from a CX perspective. Only 32 percent of those surveyed say they have the resources, skills, and tools they need to provide the experiences B2B customers require.

B2B 40

B2B Customer Experience B2C ROI 40

CloudCherry

FEBRUARY 3, 2019

In 2018 85% of B2B marketers were not using their Marketing Automation to its full potential. With the integration with Marketo we have the ability to trigger a campaign to specific audiences that have scored low with your NPS. That NPS data is coming from the CloudCherry platform into specific fields in Marketo.

NPS 150

NPS 2018 Marketing Customer Journey 150

ChurnZero

MAY 11, 2021

Companies who monetize Customer Success, see higher Net Promoter Scores (NPS). – Stephen Fulkerson #customersuccess #tsia #tsiainteract #NPS pic.twitter.com/Aqn1wMh1u7. There’s room for improvement in the industry with measuring and presenting ROI to your customers . TSIA (@TSIACommunity) May 4, 2021. . Only 27.2%

2021 98

2021 Interaction Net Promoter Score Customer Success 98

Waypoint Group

MAY 28, 2015

Unfortunately for B2B companies, getting a boost in sales doesn’t come from a Tonight Show debut or a Colbert Bump, like it would for artists or public figures. If you’re a B2B marketer, you may attempt to make a viral video, or better yet, use a strategic account based approach to engage with prospects. ABMgmt Click To Tweet.

B2B 56

B2B Management NPS Effort Score 56

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. The NPS ® System advocates VoC managers’ efforts in engaging Promoters, Passives, and Detractors. So, what does it mean?

Voice of Customer 62

Voice of Customer B2B Leadership Workshop 62

Customer Bliss

JULY 5, 2016

She is most proud of her role in improving the health insurer’s NPS scores in the double digits over the past 12 months and helping the organization pivot from a B2B to a B2C company. B2B organizations tend to be very ingrained around specific sets of processes, and those processes need to be a bit different for B2C. .

Healthcare 0

Healthcare Customer Experience B2C Net Promoter Score 0

Confirmit

JUNE 15, 2017

Last week customer experience practitioners and executive-level VoC program sponsors from leading organizations convened in New York City for Confirmit’s Second Annual B2B Summit. They also talked about key Moment of Truth in the B2B customer relationship and the importance of identifying patterns of behaviors around those moments.

B2B 40

B2B Net Promoter Score Insurance NPS 40

SurveySensum

JULY 9, 2021

They may lean heavily on looking at quantitative data like impressions, ROI, and engagement to decipher the answer to their lag in return. NPS surveys are one of the best ways to identify your customers’ perception of the brand. . And yes, only the NPS question isn’t enough, the real value lies in the open-ended question that follows.

Social Media 98

Social Media ROI NPS Loyalty 98

Waypoint Group

SEPTEMBER 12, 2017

The post Short Video: ROI on Customer Feedback Matters in B2B Companies appeared first on Waypoint Group. In this 9 minute video interview, we discuss: Why is it important to invest in getting feedback from the right people, in the right way, at the right time? [at at 2:22] What advice would you give to companies looking to […].

ROI 20

ROI B2B Feedback Customers 20

Experience Matters

DECEMBER 31, 2015

9 Recommendations For Net Promoter Score (NPS). Report: Tech Vendor NPS Benchmark, 2015 (B2B). Report: ROI of Customer Experience, 2014 (see updated 2015 version ). Free eBook: The 6 Laws Of Customer Experience. Five Questions That Drive Customer Journey Thinking. What is Customer Experience?

2015 75

2015 Net Promoter Score 2014 Customer Journey Mapping 75

ShepHyken

SEPTEMBER 7, 2018

If your customer service and success teams are anything like the average customer-focused team, you are always looking for ways to show your ROI to leadership and other departments, and working on initiatives to increase that ROI. On average, buyers use about five sources of information to make their purchasing decisions.

Blog 85

Blog Demo 2018 Reference 85

CustomerSuccessBox

DECEMBER 9, 2021

Customer Success is a tricky department because it does not yield instant ROI. Thus, Customer Satisfaction scores and NPS scores are the two next KPIs of focus. Important Resource – Difference between NPS and CSAT. 4) Net Promoter Score (NPS). NPS is a weird one. Know more about NPS here.

2022 52

2022 Measurement Net Promoter Score Customer Success 52

Waypoint Group

OCTOBER 17, 2019

ZenGRC is very flexible and integrates with Google Apps and JIRA, with a lightning-fast ROI. According to Paul, “Anybody can run an NPS survey, but NPS’s weakness is that it’s made for consumer companies. Paul continued: “This isn’t about NPS. Implementation – Building an internal collaboration and coalition.

Customer Engagement 40

Customer Engagement B2B Engagement NPS 40