Beyond Philosophy

NOVEMBER 10, 2014

An Electrical Retailer reduced complaints by 20%, increased levels of trust by 10% and achieved a 3% increase in ‘like for like’ sales. A B2B Telecom reduced costs by 36% and increased revenues by 7%. So, there you have it. I have made my case, and I am prepared to hear the counterarguments.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

GetFeedback

MAY 13, 2019

Companies need to capture feedback at every opportunity—everything from a sigh during a training session, to a question during a sales demo or a ticket to your support team, should be noted. Teams such as Sales, Support, Success, Implementation, and Marketing all need to be able to submit this data into a common process.

Feedback 302

Feedback Social Media Voice of Customer Net Promoter Score 302

TechSee

FEBRUARY 5, 2019

ROI is fundamental, as C-suite executives at leading service providers demand measurable returns from their outlay. Answering the pressing need for ROI, the do it yourself approach – powered by intelligent virtual assistants – will continue to deflect the need for human interaction, delivering huge cost savings.

2019 173

2019 Customer Experience ROI 2025 173

Think Customers

AUGUST 30, 2021

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.

B2B 59

B2B Sales 2021 ROI 59

GetFeedback

SEPTEMBER 24, 2019

Before you worry about proving the ROI of a VoC program, focus on building relationships and trust with the key stakeholders in your company. In recent years, the job of sales professionals has changed dramatically due to buyer self-education via the internet and social media. Speak to the unique value of each stakeholder .

ROI 150

ROI Webinar Sales Loyalty 150

Retently

AUGUST 5, 2024

Welcome to The Ultimate Guide to the Best B2B NPS Software of 2024 ! So, let us guide you through the best B2B NPS software options of 2024. B2B mid-market businesses need advanced features and scalability. Best NPS Tools for B2B SMB Companies Small and medium businesses need affordable and easy-to-use NPS tools.

NPS 100

NPS B2B 2024 Net Promoter Score 100

InMoment XI

OCTOBER 10, 2024

Conversely, LinkedIn, Facebook, and Instagram are the most popular social media platforms for B2B organizations. 92% of marketers are concerned about the ROI of social media to one extent or the other. The ability to generate and customize reports for specific platforms, campaigns, or time frames is essential for tracking ROI.

Social Media 195

Social Media Management 2024 Multi-Channel 195

ClearAction

NOVEMBER 14, 2017

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. Like the touch-points we typically think about — online user experience, marketing content, sales, and service — these industrial post-purchase touch-points should be analyzed and optimized for consistent performance. 4 Steps to Customer Experience ROI.

Touchpoint 59

Touchpoint ROI B2B Customer Experience 59

Zonka Feedback

NOVEMBER 28, 2022

Customer experience challenges in B2B businesses are roadblocks that hamper businesses from maximizing sales, profits, good customer experience , and ROI. However, there are solutions to tackle such challenges that will eventually improve the user experience of your product, website, or business.

B2B 97

B2B Customer Experience ROI User Experience 97

PeopleMetrics

FEBRUARY 7, 2025

When I wrote Listen or Die in 2017, I made it clear that proving ROI is the fastest way to gain executive buy-in for VoC. Lets take a look at how AI is enhancing the ROI conversation for VoC. AI Proves Which CX Investments Deliver the Highest ROI Not all CX improvements are created equal. The best way to do this?

ROI 62

ROI Leadership NPS Reference 62

Beyond Philosophy

FEBRUARY 16, 2015

I’m grateful to my colleague, Richard Vanderveer, for making readers of his blog aware of an insightful report – Return on Word of Mouth, or WOM/ROI – recently issued by the Word of Mouth Marketing Association (WOMMA). How can the business impact, or WOM/ROI, be determined? How does WOM/ROI vary by business category?

Marketing 159

Marketing ROI Advertising B2C 159

Lumoa

APRIL 22, 2020

B2B companies often struggle with common hurdles when it comes to surveying customers. Conducting B2B customer surveys should be an illuminating process, but instead, they become a nightmare that makes you want to tear your hair out. It becomes tempting to make wild guesses that just aren’t bringing ROI. Don’t worry, though.

B2B 78

B2B Net Promoter Score Social Media NPS 78

ClearAction

JANUARY 14, 2015

How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? High-Touch in B2B Customer Experience. As such, many CXM practices formalized by business-to-consumer (B2C) firms may have a different label and may be less formal, taken for granted and less visible in B2B CXM.

Customer Experience Management 97

Customer Experience Management Customer Experience Management B2B 97

Magellan Solutions

SEPTEMBER 22, 2021

That is why outsourcing B2B lead generation helps the company be better. 6 Ways Lead Generation Outsourcing Gets Better ROI. B2B Lead generation takes up a lot of time and money for businesses. It’s true that making sales will be tough if your prospects aren’t ready to buy what you’re offering.

Return on Investment 98

Return on Investment ROI B2B Sales 98

Magellan Solutions

SEPTEMBER 23, 2021

Thus they amp up their marketing and sales efforts online, which is the practice of online digital marketing. However, outsource telesales is still a key strategy to ensure your sales pipeline is full. In fact, for B2B or B2C telecalling marketing strategies , 79% of affluent clients still prefer to talk to someone over the phone.

Marketing 98

Marketing B2C B2B Sales 98

ijgolding

NOVEMBER 13, 2018

For a B2B company, the ability to retain clients can be the difference between success and failure. Here we look at why VoC is important for B2B, and how it should be used in order to be provide value. WHY VOC WORKS WELL FOR B2B. Today, it’s just as important for B2B businesses to be customer-centric.

B2B 74

B2B B2C Automotive 2020 74

Customer Bliss

APRIL 25, 2019

Delivering value is ultimately the key point of B2B customer success and delight. Jon shares that customer success is a combination of customer-oriented operations enacted during the pre-sales cycle, the initial implementation of the solution, and post-sale relationship development with customers.

Chief Customer Officer 170

Chief Customer Officer Customer Success Consulting B2B 170

Oracle

MARCH 22, 2021

As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. I can sum them up like this: B2B marketing is the multi-course, fine-dining meal where the chef comes out and describes each dish in detail.

B2C 85

B2C B2B Marketing White Paper 85

Influitive

MAY 15, 2015

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. The problem is, many B2B community managers are unsure about how to get started. Define your goals and make a plan. Community growth.

ROI 61

ROI B2B Roadmap Download 61

ClearAction

DECEMBER 16, 2017

B2B Customer Experience: Do This, Not That Lynn Hunsaker. Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? This series of monthly B2B CX articles explores the nuances of business customer experience. This single fact means a lot.

B2B 86

B2B Customer Experience Customer Experience Management Customer Journey Mapping 86

Middlesex Consulting

JULY 23, 2017

B2B service contracts, also referred to as an extended warranty, extended service contract, and managed services, have been around for decades. ” Conversion of some balance sheet investment into a period Operating Expense [OpEx]; increases ROI (e.g., Sales events during the equipment life cycle. Introduction.

Events 60

Events B2B Sales E-support 60

Beyond Philosophy

MARCH 20, 2017

Turning your value proposition into effective sales and marketing messaging and content to reach potential buyers. Instead, what buyers want is a stellar sales experience where they can learn something new, and marketing content that educates and makes them smarter. Marketing and sales need to collaborate.

2017 137

2017 Customer Centricity Sales Books 137

C3Centricity

JUNE 2, 2021

Pricing #Marketing #Brand #BrandBuilding #Sales Click To Tweet. Price insensitivity is positively correlated with ROI. Cost is not as important in the business arena if there is a high ROI. Pricing #B2B #B2C Click To Tweet. Pricing #B2B #B2C Click To Tweet. Price should factor in after-sale consumables.

B2B 133

B2B B2C Consumers Brands 133

Integrity Solutions

MAY 23, 2023

Sales prospecting is vital to the success of any sales organization. Simply learning how to find, approach and engage new customers is at the heart of being able to meet and exceed your sales goals. Why Is Sales Prospecting More Important Than Ever? What is Sales Prospecting?

Sales 91

Sales Connections Social Media Communication 91

Forrester

APRIL 1, 2015

Deanna Laufer and I are collaborating on a new report on How to make the case for customer experience in B2B. With longer sales cycles, fewer customer accounts, and an abundance of client roles and influencers, B2B companies are challenged in making the link between improving customer experience (CX) and financial results.

B2B 69

B2B ROI Financial Consulting 69

BirdEye

MAY 3, 2023

Importance of marketing channels for a business B2B vs B2C marketing channels Top marketing channels for your business Frequently asked questions about marketing channels Conclusion Understanding marketing channels (what is it?) It is important to know the distinctions between B2B and B2C marketing channels to create effective strategies.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Magellan Solutions

JUNE 24, 2021

Challenges of having an outsourced inside sales . In a 2016-2017 talent shortage survey, employers found sales positions to be among the most difficult roles to fill, beating out even engineers, management, and executive roles. Hiring inside sales employees is a big investment. Control over the outsourced team.

Sales 52

Sales B2B 2016 2017 52

InMoment XI

NOVEMBER 26, 2024

When to Use: This journey map is used when developing marketing and sales strategies that aim to guide prospective customers through their decision-making process. It is particularly useful for aligning teams across multiple departments, such as marketing, sales, and customer success.

Customer Journey Mapping 195

Customer Journey Mapping Customer Experience 2024 Customer Journey 195

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. This enables businesses to optimize their efforts and achieve a better return on investment (ROI) compared to traditional marketing methods. Target audience: B2B targets other businesses, focusing on decision-makers and influencers.

Marketing 93

Marketing Social Media B2C Advertising 93

Oracle

OCTOBER 12, 2020

When reviewing the submissions for the prestigious Upshot Award for Best Demonstrated ROI in Marketing , one thing is utterly clear — each finalist had to think outside the box and use a data-driven mindset to achieve success. Let’s take a look at the Upshot Award finalists’ best practices on ways to achieve ROI in marketing.

ROI 52

ROI Marketing 2020 Sales 52

ClearAction

MAY 18, 2017

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. Most VoC managers grapple with those at the expense of VoC’s purpose, according to ClearAction’s 5-year benchmarking of B2B customer experience practices. It’s kind of the reverse of a lost-sale-analysis. Make it easy to capture it on the spot.

ROI 54

ROI Feedback Insights Financial 54

Customers Rock!

JANUARY 24, 2012

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. On occasion, we see true ROI calculated from social media initiatives.

Social Media 82

Social Media Measurement ROI 2012 82

SurveySparrow

MARCH 21, 2023

This is especially true of the B2B customer experience. B2B customers don’t just want you to meet their expectations; they want you to exceed them – every single time. You can only “sweeten the deal” for your customers by offering a superior B2B experience. Why is customer experience in B2B important?

B2B 52

B2B Customer Experience B2C Social Media 52

InMoment XI

FEBRUARY 2, 2024

In the context of high-value transactions, it can be the deciding factor that tilts the scales in a brand’s favor, with a higher probability of both a sale and a lifelong customer. Brands that master the art of personalization significantly enhance loyalty and a competitive edge.

Hospitality 195

Hospitality Call Center Retail NPS 195

Waypoint Group

SEPTEMBER 2, 2015

This week I want to shift to another popular B2C oriented CX practice that needs to be augmented a bit for true impact in B2B. While this can be a great starting off point for a B2B company to examine the way a customer interacts with the different areas of the business, it’s only the beginning for improving the customer experience.

Customer Journey Mapping 60

Customer Journey Mapping B2B Customer Journey B2C 60

ShepHyken

SEPTEMBER 7, 2018

If your customer service and success teams are anything like the average customer-focused team, you are always looking for ways to show your ROI to leadership and other departments, and working on initiatives to increase that ROI. Read Shep’s latest Forbes Articles: 57% Of Sales Reps Missed Their Quotas Last Year.

Blog 86

Blog Demo 2018 Reference 86

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. Of the B2B companies that are fine-tuning their CX strategy , they are said to have strong revenue growth and ROI, reporting more than a 2x return on their investment. B2B CX: Beyond customer surveys.

B2B 12

B2B Metrics Measurement Competitive Advantage 12