Think Customers

AUGUST 30, 2021

In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon. B2B sellers understand they need to change yet face challenges to creating successful digital-first sales experiences.

B2B 59

B2B Sales 2021 ROI 59

ClearAction

AUGUST 16, 2016

Strategic Customer Experience Action on Voice of Customer Lynn Hunsaker. Strategic customer experience results require a strategic approach in the way we collect data and in the way we take action on it. Keep up-to-date through the ClearAction newsletter: Related articles: Are You a Customer Experience Action Hero?

Voice of Customer 67

Voice of Customer Customer Experience Sports Workshop 67

ijgolding

NOVEMBER 13, 2018

Right now, CX and Voice of the Customer (VoC) are considered to be the two most important areas of improvement if a business wants to remain competitive. For a B2B company, the ability to retain clients can be the difference between success and failure. WHY VOC WORKS WELL FOR B2B. DEPLOYING VOC IN A B2B ENVIRONMENT.

B2B 74

B2B B2C Automotive 2020 74

GetFeedback

MAY 13, 2019

Building a cross-functional voice of customer program will give your customers a greater presence within your decision-making process and help create positive experiences, generate more referrals, and overall improve your customer satisfaction. Customer ROI: Are your customers more successful, more quickly?

Feedback 302

Feedback Social Media Voice of Customer Net Promoter Score 302

Totango

JANUARY 23, 2020

You should look at customer metrics that link directly to the successful use of your product, such as product usage rates, feature adoption, license utilization, number of escalations, and Voice of Customer feedback and ensuring you have the necessary systems and solutions to do so at scale. Set and Celebrate Goals.

Management 108

Management B2B Seminar ROI 108

ClearAction

MARCH 24, 2017

Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. That is what customers reward.

ROI 48

ROI B2B Metrics Culture 48

ClearAction

AUGUST 2, 2016

Using B2B VoC to Transform Customer Experience Lynn Hunsaker. Customer experience transformation is the top priority of business-to-business (B2B) companies that track customer survey data. That’s according to a series of global B2B customer experience studies that I led. See the full B2B CXM series.

B2B 54

B2B Customer Experience Customer Centricity 2013 54

ClearAction

MAY 18, 2017

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. What’s the greatest challenge Voice of the Customer (VoC) managers face? Most VoC managers grapple with those at the expense of VoC’s purpose, according to ClearAction’s 5-year benchmarking of B2B customer experience practices.

ROI 54

ROI Feedback Insights Financial 54

Waypoint Group

SEPTEMBER 12, 2017

The post Short Video: ROI on Customer Feedback Matters in B2B Companies appeared first on Waypoint Group. In this 9 minute video interview, we discuss: Why is it important to invest in getting feedback from the right people, in the right way, at the right time? [at

ROI 20

ROI B2B Feedback Customers 20

Waypoint Group

DECEMBER 3, 2015

New research by Accenture Strategy has recently come out about B2B firms and how they perform from a CX perspective. Only 32 percent of those surveyed say they have the resources, skills, and tools they need to provide the experiences B2B customers require.

B2B 40

B2B Customer Experience B2C ROI 40

Waypoint Group

JUNE 8, 2021

If you want more “meat” from a true B2B CX leader, here’s the rest of the discussion, broken into meaty, bite-size morsels that skip all the small-talk: Why Need It? Journey Mapping in B2B – What is it? Defining the Customer is Critical: [link]. What is the ROI on Journey Mapping: [link].

B2B 40

B2B ROI Feedback Customer Experience 40

Waypoint Group

DECEMBER 15, 2015

Humanity’s VP of Client Services, Paul Piazza, reached out to Waypoint Group to leverage B2B customer feedback in a way that would help his team better understand what customers really want and need from their product. We’ve seen tremendous ROI from just 3 months of using TopBox. appeared first on Waypoint Group.

B2B 40

B2B Feedback ROI Innovation 40

Waypoint Group

OCTOBER 17, 2019

ZenGRC is very flexible and integrates with Google Apps and JIRA, with a lightning-fast ROI. Reciprocity is a customer-focused company with CSMs who’ve always done a very good job of getting feedback. According to Paul Piazza, Head of Customer Success, “Our CSMs are really engaged with our customers.

Customer Engagement 40

Customer Engagement B2B Engagement NPS 40

Waypoint Group

JUNE 13, 2018

You may feel that you’re driving customer success with CX activities, but. Companies buy your products and services because there’s a promise of ROI. The more your company helps your customer see the business result(s) that your products and services drive the more they will rely on you. Then measure the ROI and communicate it.

Customer Success 40

Customer Success ROI Voice of Customer Feedback 40

Waypoint Group

AUGUST 1, 2018

Attitudinal (heartfelt) loyalty, which must be the mainstay of B2B companies because. We all understand the notion of “trapped” customers due to high switching costs (i.e. We all understand the notion of “trapped” customers due to high switching costs (i.e. The customer certainly does… are you listening?

Loyalty 56

Loyalty Connections Net Promoter Score E-support 56

Waypoint Group

JUNE 19, 2019

We have just published a new whitepaper for folks driving Customer Success in B2B firms and seeking to proactively engage the right customer-contacts in the right way at the right time to obtain the right insights. Accelerated expansion revenue from existing customers. Reduced churn.

Engagement 40

Engagement B2B ROI Download 40

Waypoint Group

DECEMBER 3, 2015

B2B customers are rarely ever 1 person. This simple statement actually explains a world of customer experience complexities and implications for how a B2B company should measure their CX. But, because a B2B customer is comprised of a group of people, the rules have to change to accommodate more players.

B2B 40

B2B B2C ROI Feedback 40

CustomerSuccessBox

JULY 5, 2021

Customer Success remains a must-have strategy across all b2B SaaS companies. While it is no surprise that customer retention is key to survival in the Subscription economy and customer retention can only happen when a customer achieves success. Despite the most eagle-eyed customer management, things could go wrong.

Customer Success 52

Customer Success Customer Retention Return on Investment Customer Journey 52

PeopleMetrics

APRIL 15, 2015

Why You Should Ask This Question: If you have survey design and Voice of Customer (VOC) expertise in house, this factor may seem unimportant to the overall success of your customer experience improvement program. A Note to B2B Providers: Text analytics software works best with large volumes of data.

Net Promoter Score 82

Net Promoter Score Feedback ROI Customers 82

ClearAction

FEBRUARY 23, 2015

Acknowledge that there are a lot of things behind-the-scenes that customers think about and consult, and it's an incomplete journey map until you've discovered those aspects of the customer's experience. For B2B in particular, find out who cares about what and why for each step of the customer experience journey.

Customer Journey Mapping 96

Customer Journey Mapping Customer Experience Customer Journey ROI 96

Waypoint Group

SEPTEMBER 4, 2019

The conversation with Steve yielded some fascinating insights into not only the process of active listening through survey tools, but the beneficial outcomes and potential ROI.

Net Promoter Score 40

Net Promoter Score Feedback ROI Document 40

Amity

APRIL 25, 2016

Bill's blog posts will help you establish the guidelines to capatalize on associate commitment whole delivering exemplary customer service. Deliver the World's Best Customer Experience. GVP Customer Success - Oracle Marketing Cloud. Customer Success Strategist - Sixteen Ventures. Brandon Hickie. OpenView Labs.

Customer Success 96

Customer Success Chief Customer Officer Blog Consulting 96

ClearAction

FEBRUARY 23, 2015

Acknowledge that there are a lot of things behind-the-scenes that customers think about and consult, and it’s an incomplete journey map until you’ve discovered those aspects of the customer’s experience. For B2B in particular, find out who cares about what and why for each step of the customer experience journey.

Customer Journey Mapping 77

Customer Journey Mapping Customer Experience Customer Journey Customers 77

Waypoint Group

APRIL 13, 2022

Leave this conversation knowing where the ROI comes from (and be sure to account for Total Cost of Ownership, including human capital). Results/ROI can be had quite rapidly at the account level first by demonstrating that you are listening and care, and second by actually addressing their feedback.

NPS 40

NPS Feedback Net Promoter Score ROI 40

SurveySensum

JULY 2, 2024

Also, if your customer feedback tool connects with your existing apps and technology, the workflow will be smooth, enriching your experience with the software. Pricing Pricing is an important factor to consider when choosing a customer feedback app or any tool for that matter.

Feedback 52

Feedback 2024 Multi-Channel NPS 52

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). Through voice of customer (VoC) research, a six-step circle of value was identified (Figure 1): Figure 1: The six-step circle of value. Privacy of preference information is essential.

Customer Experience 53

Customer Experience Sales Customers ROI 53

ClearAction

NOVEMBER 18, 2015

Customer Experience for the Future: Context is King. Are You a Customer Experience Action Hero? Do Customers Experience Your Internal Collaboration — Or Lack of It? How to Increase Synergy in B2B Voice of the Customer. How to Make Customer Experience Strategy Integral to Corporate Strategy.

Customer Experience 59

Customer Experience Customer Experience Management Multi-Channel Roadmap 59

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). Through voice of customer (VoC) research, a six-step circle of value was identified (Figure 1): Figure 1: The six-step circle of value. Privacy of preference information is essential.

Customer Experience 49

Customer Experience Sales Customers ROI 49

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

2020 132

2020 Customer Experience Magazine Consulting 132

SmartKarrot

MARCH 8, 2022

Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Amarachi Ogueji. Melinda Gonzalez. Morika Georgieva.

2022 21

2022 Customer Success Chief Customer Officer Customer Centricity 21

GetFeedback

NOVEMBER 4, 2019

To explore how the state of B2B VoC has been thus far, we dive into four trends defining VoC programs in 2019 and tell you what you need to know to compete with the best-in-class. B2B Businesses need to find a way to move beyond surveys — either through deeper analysis or by bringing more data sources into the mix. Conclusion.

B2B 150

B2B Multi-Channel Net Promoter Score NPS 150

Storyminers

JULY 6, 2020

Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Bruce is widely viewed as a leading expert in how large organizations build differentiation with customer experience. He’s also one of the world’s top Global Gurus in customer service and customer experience.

Customer Service 59

Customer Service Customer Experience Magazine Books 59

Storyminers

JULY 6, 2020

Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Bruce is widely viewed as a leading expert in how large organizations build differentiation with customer experience. He’s also one of the world’s top Global Gurus in customer service and customer experience.

Customer Service 52

Customer Service Customer Experience Magazine Books 52

Wootric

OCTOBER 7, 2020

Notably, Wootric, which seeks to drive business outcomes from customer experience efforts, has the fastest payback in the category. Wootric is ranked #1 in ROI (Return on Investment). Wootric specializes in customer experience management for high growth B2B and B2C software-as-service and companies in digital transformation.

ROI 52

ROI 2020 Net Promoter Score Return on Investment 52