Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Customer Connectedness: Customer insights are infused across the organization.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

BirdEye

SEPTEMBER 10, 2024

According to Birdeye’s The One report , 38% of consumers say leaving a favored service provider is emotionally difficult. But they need to become your customers before such a deep relationship is built. Then they must nurture them through the marketing funnel, gradually transforming them from prospects to loyal customers.

Marketing 59

Marketing Social Media B2C B2B 59

Forrester's Customer Insights

APRIL 15, 2024

Learn the five most common barriers impeding widespread customer adoption of sustainable offerings and how to encourage sustainable behaviors among B2C buyers.

Consumers 34

Consumers B2C Customers Marketing 34

Forrester's Customer Insights

AUGUST 8, 2024

Awareness around generative AI (genAI) among consumers is peaking. According to Forrester’s July 2024 Consumer Pulse Survey, only 5% of US online adults and 8% in the UK have never heard of genAI. As awareness peaks and usage creeps, how will consumers engage with genAI in the future?

Consumers 47

Consumers 2024 Engagement B2C 47

Forrester's Customer Insights

SEPTEMBER 2, 2024

How will consumers engage with GenAI in the future? As my colleague Audrey Chee-Read summarized it in a recent blog post, consumer adoption of GenAI with brands will happen unnoticeably. As such, consumers […]

Consumers 40

Consumers Blog Technology Brands 40

Forrester's Customer Insights

NOVEMBER 8, 2023

Hindsight Is 20/20 — Foresight Is Priceless How consumers spend, and on what, is of great interest to us; in that data lies kernels of insights that enable brands to shape their marketing strategies to maximize profitable growth and boost total shareholder return.

Consumers 55

Consumers Brands Insights Marketing 55

Forrester's Customer Insights

SEPTEMBER 8, 2023

Inflation is rampant, and beleaguered consumers are reeling from high prices. Has The Economy Got You Down?

Consumers 55

Consumers 2023 B2C Brands 55

Forrester's Customer Insights

SEPTEMBER 23, 2020

If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange — we do this by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumers 62

Consumers Blog Measurement Brands 62

Forrester's Customer Insights

FEBRUARY 7, 2024

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat.

2024 34

2024 Consumers 2023 Brands 34

Forrester's Customer Insights

MARCH 28, 2024

As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. Like it or not, know it or not, genAI will seep into […]

2024 67

2024 Consumers B2C B2B 67

Forrester's Customer Insights

MARCH 11, 2024

European consumers are forming four distinct groups with regard to how their consumption habits impact both the environment and their daily lives: Country-Level Stereotypes No Longer Apply: Southern Europe Leads […]

Consumers 53

Consumers B2C Marketing Customer Experience 53

Forrester's Customer Insights

SEPTEMBER 9, 2020

Direct-to-consumer (DTC) brands are fueling disruption by radically reorienting consumer expectations. As a result of the COVID-19 pandemic, brands of all kinds are looking to shore up their own DTC efforts as more consumers seek authentic and engaging brand relationships in increasingly digital spaces.

Consumers 36

Consumers B2C Brands Engagement 36

Forrester's Customer Insights

SEPTEMBER 2, 2024

It helps explain customer mental models and why people don’t always act the way they say they do. This is especially important when it comes to environmental issues: Many consumers would like to adopt greener behaviors but struggle to do so due […]

Consumers 36

Consumers B2C Customers Marketing 36

Forrester's Customer Insights

NOVEMBER 18, 2020

How should European consumer marketing leaders prepare for the coming year? 2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down.

2021 51

2021 B2C Marketing Healthcare 51

Middlesex Consulting

MAY 31, 2015

Buying decisions are taken by real people whose “Thoughts, Emotions and Actions” (the “TEA” of Experience) are shaped by the experiences they go through, not just with what they encounter at their work, but significantly by the day-to-day experiences that they undergo in their own personal buying as consumers.

B2C 60

B2C B2B Magazine Competitive Advantage 60

Forrester's Customer Insights

SEPTEMBER 27, 2024

A year ago, we predicted that the number of green consumers would stay constant in 2024, despite climate chaos and backlash. Despite evidence of accelerated weather-related disasters and a desire among many consumers to act sustainably, we predicted that inflation and the cost of living would heavily influence buying decisions.

Consumers 26

Consumers 2025 2024 B2C 26

Forrester's Customer Insights

NOVEMBER 7, 2024

With a new administration set to take office in 2025, a different set of economic policies will come into play, shaping consumer sentiment and driving spending behavior. We aren’t sure quite yet exactly what these policies will be – just as for brands, campaign promises often diverge significantly from the delivered experience.

Consumers 26

Consumers 2025 Brands B2C 26

Forrester's Customer Insights

MARCH 17, 2020

To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series.

B2C 48

B2C Retail 2020 Marketing 48

Forrester's Customer Insights

DECEMBER 22, 2020

Since the onset of the COVID-19 pandemic in the US in March, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumers 55

Consumers 2021 Brands B2C 55

Forrester's Customer Insights

AUGUST 28, 2024

My colleague Jitender Migliani and I have just published a report (Consumer Spending And The Economy Grow Despite Persistent Pessimism) based on the H2 2024 US macroeconomic trends and consumer behavior data that we’ve collected and analyzed.

Consumers 34

Consumers 2024 Brands B2C 34

Forrester's Customer Insights

MARCH 20, 2015

" Sure, customer loyalty programs are most frequently associated with consumer-facing rewards schemes, but earning customer loyalty is very important for B2B companies too. customer loyalty. B2B marketing Customer Insights Loyalty programs customer loyalty' Loyalty programs.

B2C 46

B2C B2B Loyalty Loyalty Programs 46

Forrester's Customer Insights

APRIL 30, 2024

Buyer expectations for immediacy, relevance, and instant gratification have carried over from B2C to B2B and been amplified with Millennials and GenZ comprising more than half of the modern workforce.

B2B 59

B2B Interaction B2C Consumers 59

Forrester's Customer Insights

MAY 29, 2024

Introducing the digital double: a consumer-owned, algorithmically driven AI agent. You soon may be able to build an algorithm that makes algorithms work for you.

Consumers 34

Consumers Virtual Agent B2C Technology 34

Forrester's Customer Insights

MAY 5, 2020

The COVID-19 crisis means European B2C firms are broadly in one of three response modes right now: Survivors (travel, hospitality, and some nonessential retailers) have been massively disrupted by the current lockdown.

Consumers 65

Consumers B2C Hospitality Travel 65

Think Customers

JULY 25, 2024

The Need for Comprehensive Metrics in B2B and B2C Contexts In B2C environments, where interactions are more transactional, NPS can be a useful indicator of customer advocacy. Companies like Unilever and Siemens use NPS to assess consumer sentiment and identify product improvement areas.

Metrics 40

Metrics Feedback NPS Net Promoter Score 40

Forrester's Customer Insights

JUNE 3, 2024

Brands are expanding their loyalty budgets: 65% of B2C marketing decision-makers in Forrester’s 2024 Marketing Survey said they were planning to increase their investment in relationship/loyalty marketing in 2024.

Loyalty 32

Loyalty 2024 B2C Consumers 32

Forrester's Customer Insights

FEBRUARY 8, 2023

Consumers shared their attitudes towards subscriptions - see key highlights.

Consumers 49

Consumers B2C Retail Loyalty 49

Forrester's Customer Insights

APRIL 5, 2022

As the age of misinformation and slew of dubious corporate claims threaten consumers’ trust in brands, consumers are desperate for authenticity. In our new report, The Algorithm Of Authenticity, we synthesize consumer data, industry case […].

Consumers 49

Consumers Brands B2C Communication 49

Forrester's Customer Insights

NOVEMBER 30, 2023

With UN Climate Change Conference COP28 starting today in Dubai, increased media and activist attention on the implications of climate change is shaping consumers’ perceptions of and attitudes toward environmental sustainability.

Consumers 32

Consumers Marketing B2C Customer Experience 32

Forrester's Customer Insights

FEBRUARY 12, 2020

As marketing clouds continue to expand, new technologies achieve mainstream adoption, and marketers double down on customer insights and personalization, the fast-paced martech space has become just as convoluted as it is critical to brands’ customer engagement success. In December, B2C […].

Technology 32

Technology Marketing B2C Presentation 32

Forrester's Customer Insights

JANUARY 19, 2021

For over a decade, Forrester has been measuring the drivers and implications of increasingly empowered consumers — those shoppers who eagerly experiment with new brands and products, use sophisticated personal technology, expect digital seamlessness, shrewdly navigate online information, and are motivated by high levels of self-efficacy.

Consumers 43

Consumers Measurement Technology Brands 43

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. So let’s start!

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

Forrester's Customer Insights

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. But economic uncertainty adds […]

Loyalty Programs 26

Loyalty Programs Loyalty Technology B2C 26

Forrester's Customer Insights

MARCH 9, 2022

Empowered customers are greener customers, and they demand sustainable brands. Unsurprisingly, European consumers lead on green adoption, while Australian and US consumers are the least green. A couple of counterintuitive facts from […].

Consumers 26

Consumers Brands Customers B2C 26

Forrester's Customer Insights

NOVEMBER 18, 2021

The value of a brand’s direct-to-consumer (D2C) digital presence goes beyond direct sales. Brands that still rely heavily on retail partners for digital sales, can still drive value from direct customer engagement. However, the benefits […].

Consumers 26

Consumers Brands Retail Customer Engagement 26

Forrester's Customer Insights

SEPTEMBER 29, 2022

Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming.

Consumers 26

Consumers 2022 Loyalty Marketing 26

Forrester's Customer Insights

DECEMBER 16, 2021

With: Melissa Chaudet As consumers, we don’t always act according to our values. Organizations should not try to make us feel guilty for that: on the contrary, they should help us overcome our contradictions and empower us to consume more responsibly. This is especially true when it comes to protecting the planet.

Consumers 26

Consumers B2C Marketing Customer Experience 26