GetFeedback

DECEMBER 21, 2018

consumers say that their go-to channel for simple inquiries is a digital self-serve tool such as a website, mobile app, voice response system or online chat. billion per year due to avoidable consumer switching. consumers say they’d share more personal information with a company that offers a great experience. ( CallMiner ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

InMoment XI

JANUARY 9, 2024

For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. Great customer experiences foster loyalty. How Does the B2B Customer Experience Differ from B2C? This positive reputation can attract new customers and partners.

B2B 413

B2B Customer Experience Net Promoter Score Customer Journey Mapping 413

BlueOcean

MARCH 24, 2022

When it comes to complex B2C customer care, the customer is anything but a faceless number in a sea of consumers. B2C brands had their worlds turned upside down by the pandemic, but what does complex customer care look like now things are leveling out? Curious how we’re delivering for B2C brands? Emerging Technologies.

B2C 156

B2C Customer Care Contact Center Customers 156

Experience Investigators by 360Connext

JUNE 25, 2019

The term “customer experience” usually conjures up images of individual customers in retail or other business-to-consumer (B2C) environments. It’s totally different than B2C! B2B relationships with customers are often MORE personal than those in B2C. How do any of the CX ideas you discuss apply to us?

B2C 137

B2C B2B Customer Experience Culture 137

InMoment XI

OCTOBER 10, 2022

Source: White House Office of Consumer Affairs via Help Scout ) 95% of customers share bad experiences with others. Source: Zendesk ) 55% of consumers have intended to make a purchase, but backed out because of poor customer service. Learn how to modernize your NPS program for growth and higher loyalty. Source: Zendesk ).

Net Promoter Score 368

Net Promoter Score White Paper NPS 2005 368

Customer Bliss

AUGUST 31, 2016

Over the years, the B2B (business-to-business) industry hasn’t exactly taken to adopting the latest customer engagement technology as quickly as its B2C (business to consumer) counterparts.

Omnichannel 268

Omnichannel B2B Customer Engagement Engagement 268

Experience Investigators by 360Connext

NOVEMBER 2, 2021

You’ll notice I didn’t call this a consumer persona or a buyer persona. In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product. Their decision-making process , like what media or content they consume, as well as what influences them.

Customer Journey Mapping 375

Customer Journey Mapping Culture Customer Journey B2B 375

InMoment XI

NOVEMBER 26, 2024

However, to combat this, you need to understand the end-to-end customer experience and be prepared for every path a consumer might take to become a customer or that a current customer might take when using your products or services. This often stems from poor internal communication, outdated technology, or inefficient processes.

Customer Journey Mapping 195

Customer Journey Mapping Customer Experience 2024 Customer Journey 195

ChurnZero

FEBRUARY 28, 2025

You might be surprised to know that SaaS companies can learn a lot from their consumer subscription counterparts. I have spent over 20 years studying and working in the trenches of the membership economy, both with B2B and B2C organizations. The differences between SaaS and B2C companies. 3: Make onboarding seamless.

B2B 52

B2B Consumers B2C 2025 52

eglobalis

SEPTEMBER 16, 2024

Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints. Personalize the Experience B2B customers, like B2C consumers, expect personalized interactions. However, implementing a successful CX strategy isn’t as simple as setting new goals.

B2B 382

B2B Customer Experience Customer Centricity Omnichannel 382

NetBase

MAY 13, 2020

As business becomes more personalized, a trend that has only grown larger due to Coronavirus, B2B marketing is pivoting to adopt B2C tactics. At least as far as consumer perception goes. Now is the time to take notes on B2C marketing tactics, as brand consumers everywhere want a more personal experience. Here’s why.

B2C 98

B2C B2B Brands Advertising 98

Beyond Philosophy

JUNE 20, 2015

The first, a B2C example, involves a major player in the cable television industry. As a core performance metric, customer bonding is very much alive and well in both B2B and B2C products and services. Critically, in both B2B and B2C performance measurement, there is little evidence of flatlining. appeared first on.

B2C 102

B2C Metrics B2B Competitive Advantage 102

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment.

2023 111

2023 Consumers Brands Marketing 111

Influitive

FEBRUARY 26, 2020

Loyalty programs are pretty commonplace with consumer brands but don’t seem to be as prevalent in B2B. This is because the traditional loyalty model of cash incentives doesn’t translate as well to business customers. The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive. . […].

Loyalty Programs 66

Loyalty Programs B2C B2B Loyalty 66

Customer Bliss

AUGUST 22, 2019

As a CX practitioner, I continue to see how technology ushers in disruptions across retail and other B2C service industries, but I want you to remember that customer behavior is the actual impetus for these disruptions. Consumers want options and convenience, and as providers, you have to step up to the challenge to provide this for them.

Consumers 120

Consumers B2C Definition Retail 120

Experience Investigators by 360Connext

NOVEMBER 10, 2014

Traditional mystery shopping in the business-to-consumer (B2C) model is somewhat straight-forward. The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty. Is mystery shopping a business-to-business (B2B) organization possible? The short answer is yes.

B2B 271

B2B B2C Social Media Retail 271

Lumoa

FEBRUARY 9, 2023

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. B2C Customer Experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

InMoment XI

OCTOBER 9, 2024

While they can elicit higher-quality feedback due to their mobile and conversational nature, they can be time-consuming to create and manage. Social media is the top choice for US consumers when communicating with brands. From discounts to gift cards, these rewards not only encourage feedback but also foster customer loyalty.

Feedback 195

Feedback Social Media B2C 2024 195

Experience Investigators by 360Connext

NOVEMBER 30, 2021

In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product. Maybe there are key outcomes you’re looking to achieve, like reduced cart abandonment, increased customer loyalty, or fewer support requests.

Customer Experience 367

Customer Experience Customer Journey Mapping Customer Journey Touchpoint 367

Customer Bliss

NOVEMBER 7, 2017

On this episode of Chief Customer Officer Human Duct Tape Show, I chat with Ross Garretson , Vice President of Customer Experience at Hunter Douglas North America , about how he builds out both the business to business and business to consumer experience for the worldwide leader in custom window treatments and architectural products.

B2C 111

B2C Leadership Chief Customer Officer Customer Experience 111

Customer Bliss

JANUARY 18, 2018

Launch a loyalty program – Recognize their purchase behavior and automatically reward them for it. Start developing consumer insights: why did you leave and how can we earn their trust back? Kathy Tobiasen has spent her career serving customers in both B2B and B2C organizations including Computer Associates, Kaplan Inc.,

Leadership 128

Leadership Consumers Customer Experience Chief Customer Officer 128

Customer Bliss

NOVEMBER 7, 2017

On this episode of Chief Customer Officer Human Duct Tape Show, I chat with Ross Garretson , Vice President of Customer Experience at Hunter Douglas North America , about how he builds out both the business to business and business to consumer experience for the worldwide leader in custom window treatments and architectural products.

B2C 111

B2C Leadership Chief Customer Officer Customer Experience 111

Beyond Philosophy

FEBRUARY 5, 2015

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. Customer loyalty behavior is a paramount enterprise goal. These are almost guaranteed not to be memorable, not to be talked about (unless neutrally or negatively), and not creating outside-in advocacy and value creation.

CEM 156

CEM Customer Experience Customer Centricity B2C 156

ShepHyken

JULY 13, 2018

If you’ve been habituated to think that the customer experience (CX) is strictly for B2C (business serving customers) verticals, you’re not alone. Relationship building is just as crucial in B2B as in B2C for some very good reasons. Customer mapping is just as essential for B2B as it is for B2C.

B2C 15

B2C Blog Customer Experience B2B 15

CloudCherry

JANUARY 16, 2020

Includes maximizing employee engagement to fuel customer loyalty and referrals beyond price factors. Career includes leading Sales, Digital Marketing and eCommerce for well known (B2B) business & (B2C) consumer brands (see jobs).

B2C 195

B2C B2B NPS Demo 195

Oracle

MARCH 22, 2021

As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. Let’s discuss the nuances of B2B vs. B2C marketing. That’s why first impressions matter just a little more for B2C marketers.

B2C 85

B2C B2B Marketing White Paper 85

Currency Alliance

OCTOBER 12, 2020

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

ShepHyken

JUNE 7, 2021

The Untapped Potential of B2B Customer Loyalty Programs by John Rolston and Jon Glick. My Comment: A loyalty program for B2B? My Comment: A loyalty program for B2B? Loyalty programs are not just for consumers. Many of the same principles in a B2C loyalty program apply to B2B. Absolutely!

Article 139

Article 2021 Customer Service Loyalty Programs 139

Optimove

MARCH 20, 2025

By tapping into human desires for achievement and recognition, brands can create highly engaging experiences that drive loyalty, increase conversions, and build emotional connections with customers. OptiWeb: Using Web Channels for Maximum Engagement How do you turn your website into a high-performing engagement engine?

Connections 52

Connections Marketing 2025 Rewards Programs 52

Bob Hayes

FEBRUARY 2, 2015

In this post, I study what loyalty-leading companies do differently than loyalty-lagging companies in their customer experience management (CEM) efforts. The research helps identify best practices that companies can adopt in their CEM efforts to increase customer loyalty. Customer satisfaction is important for business success.

Loyalty 88

Loyalty CEM Customer Experience Social Media 88

Beyond Philosophy

SEPTEMBER 13, 2016

Based on broad WOM program experience with b2b and b2c clients around the world, I’ve developed four general ‘rules’ for accomplishing this: 1. Saying that today’s consumers and employees are ‘savvy’ is only scratching the surface of their awareness, sophistication, and levels of discrimination in identifying what is real and what is fake.

Social Media 136

Social Media White Paper Multi-Channel B2C 136

ShepHyken

SEPTEMBER 15, 2020

The COVID-19 pandemic resulted in a massive shift in both business and consumer buying preferences and habits. Consumers (in both B2B and B2C) expect to be able to turn to sales reps for information and answers. Top Takeaways: There must be a balance between artificial intelligence (AI) and human connection.

E Commerce 128

E Commerce E-support Omnichannel B2C 128

Retently

MARCH 29, 2023

Tesla has also claimed the top spot in the Consumer Reports’ annual owner satisfaction survey , where 91% of Tesla owners stated that they would buy another Tesla vehicle in the future. A good product that appeals to the consumer is the deepest core of marketing, which is very hard to achieve. Sporty yet practical vehicle.

Net Promoter Score 195

Net Promoter Score NPS Automotive Customer Satisfaction 195

Optimove

JANUARY 3, 2023

2022 has been a whirlwind of a year for both B2B and B2C brands out there. Here are some best practices for B2C brands to take their marketing to the next level this year. So, B2C marketing professionals, here’s what should be among your 2023 New Year’s resolutions. Large, medium, and small enterprises included.

B2C 59

B2C Marketing 2023 Multi-Channel 59

GetFeedback

JULY 25, 2018

trillion in revenue is up for grabs as “always on” consumers look for brands mastering CX via various channels and touchpoints. And how can businesses win back customer loyalty? Why Consumers Are Bailing on Brands. Data shows that personalized support is the top priority for consumers. Higher customer expectations.

Omnichannel 150

Omnichannel Net Promoter Score E-support E Commerce 150

GetFeedback

MAY 13, 2019

These little complaints rarely come up through specific support tickets, quarterly business reviews or survey comments because we as consumers are trained to accept annoyances in all of our products. Listening to customers is the new disruption in the B2B and B2C world.

Feedback 302

Feedback Social Media Voice of Customer Net Promoter Score 302

C3Centricity

JUNE 2, 2021

If you have a well-known brand name with a high amount of loyalty, you can charge a premium. If you have a well-known brand name with a high amount of loyalty, you can charge a premium. Pricing #B2B #B2C Click To Tweet. Pricing #B2B #B2C Click To Tweet. Price should factor in after-sale consumables.

B2B 133

B2B B2C Consumers Brands 133