InMoment XI

NOVEMBER 26, 2024

Sharing results reinforces the value of journey mapping and motivates continued investment in customer experience initiatives. Document these improvements so they can serve as benchmarks for future efforts and inspire a customer-centric culture within your organization. Must-know customer service statistics of 2024. ( [link] ).

Customer Journey Mapping 195

Customer Journey Mapping Customer Experience 2024 Customer Journey 195

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. The situation when B2B CX was very distant from B2C CX has been rapidly changing.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

GetFeedback

JULY 19, 2019

By next year, customer experience will outpace price and product as the most important differentiator for B2B customers. B2C customers, who already say it’s easier than ever to take business elsewhere, will follow. This is one of the reasons having a far-reaching Voice of the Customer (VoC) initiative is so important.

ROI 309

ROI Touchpoint Hotels Customer Journey 309

Think Customers

APRIL 10, 2025

This means ensuring that every investment in CX improvement is linked to measurable business outcomes , gaining leadership buy-in , and ensuring every department contributes to a unified, customer-centric vision. Action Point: Establish a cross-functional CX governance team that ensures alignment across all departments.

B2B 52

B2B Net Promoter Score Effort Score Financial 52

InMoment XI

OCTOBER 9, 2024

Collecting customer feedback is important for businesses because it gives them a roadmap for boosting customer satisfaction and retention. This practice is at the core of a successful customer-centric approach that is impactful for the following reasons: It provides insight into customer behavior and expectations.

Feedback 195

Feedback Social Media B2C 2024 195

Experience Investigators by 360Connext

JUNE 13, 2023

However, embedding a customer-centric culture can be challenging when CX is isolated from other departments. I’ve seen CX teams that are solely responsible for creating and deploying customer feedback mechanisms. This approach is built on the belief that every department has a role to play in the overall customer experience.

Customer Experience 162

Customer Experience Chief Customer Officer Culture Customer Centricity 162

Lumoa

MARCH 20, 2018

From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. The situation when B2B CX was very distant from B2C CX has been rapidly changing.

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

Customer Guru

AUGUST 8, 2018

Amanda is a highly experienced customer experience consultant, adviser, and writer. She has helped organizations of all sizes and sectors transform themselves into customer-centric ones. Arie is a Customer Strategy, Customer Lifecycle Management, Customer Insight, and Innovation Consultant.

Customer Experience 130

Customer Experience Chief Customer Officer Consulting Customer Experience Professionals 130

Lumoa

FEBRUARY 6, 2018

Short termism is mostly the result of a product-centric and “numbers focused” culture, which inevitably results in a “race to the bottom”. Customer centricity is the answer, backed with a credible customer profitability lens that gives an alternative view to traditional product sales/market share KPIs.

2018 121

2018 Customer Experience Customer Centricity Culture 121

Forrester's Customer Insights

SEPTEMBER 11, 2020

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 58

B2C Consumers Customer Relationship Management Customer Relationships 58

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

2020 132

2020 Customer Experience Magazine Consulting 132

Lumoa

MARCH 20, 2018

From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. The situation when B2B CX was very distant from B2C CX has been rapidly changing.

Definition 60

Definition Net Promoter Score Customer Experience CEM 60

Peter Lavers

DECEMBER 21, 2017

These blogs have generated the most engagement from my twitter and LinkedIn communities: It’s hard to believe that the Credit Crunch hit 10 years ago, and this blog considers 4 “seismic changes” that have resulted in the field of Customer Management, with versions specific to B2B and B2C. Best independent blog content.

Multi-Channel 55

Multi-Channel B2C B2B Customer Centricity 55

Experience Matters

JANUARY 9, 2017

The report provides insights from eight finalists in the Temkin Group’s 2016 CX Excellence Awards. This report has rich insights about both B2B and B2C customer experience. The report, which has 62 pages of content, includes an appendix with the finalists’ nomination forms. Here’s the […].

2017 75

2017 B2C 2016 B2B 75

CX University

JANUARY 30, 2024

CX University encourages organizations to use NPS to identify areas that need improvement and collect customer insights to understand the reasons behind the scores. 2023 NPS B2C examples: USAA Insurance +75 Tesla +97 Companies can compare their NPS with other industry scores using the Qualtrics NPS comparison tool.

Net Promoter Score 52

Net Promoter Score NPS 2023 Insurance 52

Think Customers

JULY 25, 2024

The Need for Comprehensive Metrics in B2B and B2C Contexts In B2C environments, where interactions are more transactional, NPS can be a useful indicator of customer advocacy. This approach challenges the retrospective nature of NPS surveys, offering immediate insights that inform strategic decisions and enhance satisfaction.

Metrics 40

Metrics Feedback NPS Net Promoter Score 40

Experience Matters

JANUARY 8, 2018

The report provides insights from six winners in the Temkin Group’s 2017 CX Excellence Awards. This report has rich insights about both B2B and B2C customer experience. The report, which has more than 70 pages of content, includes an appendix with the finalists’ nomination forms.

2018 58

2018 2017 B2C B2B 58

Bob Hayes

SEPTEMBER 18, 2017

Customer professionals lack proficiency in, or access to, three important data science skills: programming, mathematics, statistics. Customer professionals said their biggest roadblock was the inability of translating customer insights into business operations. Analytics Practices in Customer-Centric Programs.

Loyalty 113

Loyalty Competitive Advantage White Paper Social Media 113

ReviewTrackers

MAY 8, 2017

Interactive Customer Experience (ICX) Summit. The ICX Summit is for B2C businesses who are interested in utilizing interactive technologies to enhance the customer experience. Speakers are from companies like Tesco Mobile, Marks & Spencer, Finnair, Barclays, and Heathrow Airport. When: June 5 to 7, 2017. Where: Dallas, TX.

2017 50

2017 Events Customer Experience Customer Journey Mapping 50

Experience Matters

JANUARY 9, 2017

The report provides insights from eight finalists in the Temkin Group’s 2016 CX Excellence Awards. This report has rich insights about both B2B and B2C customer experience. The report, which has 62 pages of content, includes an appendix with the finalists’ nomination forms. Here’s the […].

2017 48

2017 B2C 2016 B2B 48

Lumoa

OCTOBER 31, 2018

Never underestimate the customers expectation in CX. Once the customer had a positive CX, it will set a new benchmark. It will also be thrilling to see how UX, customer centricity and empathy will be connected to the field of AI. Also, companies really need to transform their structures to reflect customer centricity.

Customer Experience 60

Customer Experience Customer Centricity Culture 2018 60

Thematic

FEBRUARY 12, 2019

Your journey maps will be important strategic tools that help provide an in-depth understanding of who your customers are, what they need, and how they interact with your company across all touch points. The best journey maps, regardless if they are for B2B or B2C, include the real emotions of the customer experience.

Customer Journey Mapping 59

Customer Journey Mapping Customer Journey Touchpoint Social Media 59

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of customer maturity is quite low today in terms of ease, actionability, and strategic use.

Voice of Customer 62

Voice of Customer B2B Leadership Workshop 62

SuiteCX

JANUARY 19, 2015

Your investment in CX must link directly to key business results • Have a clear story line that arDculates the criDcal business results to how the new/improved processes, capabiliDes and customer centricity will deliver your business enhanced performance.

Customer Journey Mapping 40

Customer Journey Mapping Customer Journey Insights 2014 40

Pointillist

APRIL 17, 2019

Digital Experience Platforms Pros and Cons Pros Cons Provides a broad set of tools for digital experience management, including content management, personalization, some analytics Complex suites requiring multiple products to be successful Support B2B, B2C, and B2E use cases Limited connectivity to other data sources (e.g.

Customer Journey Mapping 51

Customer Journey Mapping Customer Journey Touchpoint Multi-Channel 51

Forrester's Customer Insights

JUNE 29, 2022

Learn how the customer lifecycle framework helps B2B and B2C business leaders – enterprise-wide! calibrate what are too-often internally focused processes instead of the customer's process and perspective in order to become more customer obsessed.

B2C 26

B2C B2B Customers Customer Centricity 26

Forrester's Customer Insights

SEPTEMBER 16, 2020

By April of this year, an astounding 62% of US online adults had performed some kind of online transaction for the first time as a direct result of the COVID-19 pandemic — many began ordering products online for delivery, others experimented with digital payments or started banking online, and some opted to receive medical advice […].

Consumers 65

Consumers Banking Retail Customer Centricity 65

Forrester's Customer Insights

MARCH 31, 2025

As a former US federal employee, Im a customer of two financial services companies that focus on current and former feds. Within the past couple of months as millions of federal employees have been subject to on-again, off-again layoffs these companies have emailed their customers with essentially the same message.

Financial 26

Financial Government Customers Banking 26

Forrester's Customer Insights

NOVEMBER 1, 2018

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide. CX Europe 2018 is just 10 days from now — Tuesday […].

2018 49

2018 2009 Insights Customers 49

SmartKarrot

MARCH 8, 2022

Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Amarachi Ogueji. Annette Franz. Ashna Patel. Emilia D’Anzica.

2022 21

2022 Customer Success Chief Customer Officer Customer Centricity 21

Forrester's Customer Insights

FEBRUARY 28, 2025

Too many companies invest in CX to improve what their customers say about their experiences, rather than to actually improve those experiences. At CX Summit EMEA 2025, learn how to create better, more meaningful experiences that foster loyalty and growth.

2025 26

2025 Metrics Loyalty Customer Centricity 26

Forrester's Customer Insights

SEPTEMBER 30, 2024

In the rapidly evolving financial landscape, banks are facing challenges that require them to adapt and innovate. However, amidst all the changes, the importance of trust remains constant.

Banking 54

Banking 2030 Connections Insights 54

Forrester's Customer Insights

OCTOBER 25, 2022

Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. As both customer and business needs change, programs are evolving […].

Loyalty Programs 49

Loyalty Programs Loyalty Consumers Brands 49

Forrester's Customer Insights

FEBRUARY 2, 2021

The crises of 2020 turbocharged consumers’ technology adoption and usage. While the pace of change is impressive, consumers’ swift adaptation to life among screens is not entirely radical.

Consumers 44

Consumers 2020 Technology Customer Centricity 44

Forrester's Customer Insights

AUGUST 19, 2020

Customer Service As We Know It Has Changed What is was Customer Service? All customer engagement in the post-sales customer journey. Support to enable better use of a product or a service. A mandatory investment that adds to cost (and this needs optimization to manage revenues). Yes, but no.

Customer Service 41

Customer Service Marketing Customer Journey Customer Engagement 41

Forrester's Customer Insights

OCTOBER 16, 2018

It’s frustrating when a customer exhibits purchase intent, but does’t buy because of friction in the customer journey. Nearly 40% of CMOs say that a lack of consistent customer experience (CX) prevents greater online sales revenue. Empowered customers now […].

Contact Center 39

Contact Center Marketing Customer Journey Sales 39

Forrester's Customer Insights

SEPTEMBER 30, 2024

AI and genAI technologies have the potential to enhance customer relationships, deliver personalized digital experiences, augment customer service, and combat fraud. But they also have the potential to shift the mindset of banking from a product-centric to a relationship-centric approach and earn greater […]

Banking 34

Banking Innovation Customer Relationships Technology 34