Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Customer Connectedness: Customer insights are infused across the organization.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

BirdEye

SEPTEMBER 10, 2024

We’ll also explore the differences between B2B and B2C funnels, the role of social media, and how to avoid common pitfalls. By integrating tools that manage customer feedback, social media, and real-time messaging, Birdeye helps businesses create seamless and effective customer journeys.

Marketing 59

Marketing Social Media B2C B2B 59

Forrester's Customer Insights

AUGUST 16, 2023

Does your brand employ a loyalty services provider in addition to a loyalty technology provider? Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success. If not, you should consider it.

Loyalty 46

Loyalty Technology Blog Brands 46

Forrester's Customer Insights

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. In fact, 53% of B2C marketing decision-makers plan to increase their spend on loyalty technology this year.

Loyalty Programs 26

Loyalty Programs Loyalty Technology B2C 26

Forrester's Customer Insights

MARCH 20, 2015

After almost every loyalty-related speech I give, I get some variation of the following question: "How does this apply to B2B?" " Sure, customer loyalty programs are most frequently associated with consumer-facing rewards schemes, but earning customer loyalty is very important for B2B companies too.

B2C 46

B2C B2B Loyalty Loyalty Programs 46

Forrester's Customer Insights

OCTOBER 23, 2020

B2C marketing in 2021 will take a decided turn toward retention and localization. Read on to discover how B2C marketers will adjust in the face of a post-pandemic world.

B2C 53

B2C 2021 Marketing Measurement 53

Forrester's Customer Insights

MARCH 26, 2024

Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.

Loyalty Programs 53

Loyalty Programs Loyalty Consumers B2C 53

CX University

JANUARY 30, 2024

The Net Promoter Score (NPS) is a key metric for measuring customer loyalty and satisfaction. CX University encourages organizations to use NPS to identify areas that need improvement and collect customer insights to understand the reasons behind the scores. NPS provides useful comparative data across industries.

Net Promoter Score 52

Net Promoter Score NPS 2023 Insurance 52

Bob Hayes

SEPTEMBER 18, 2017

Customer professionals lack proficiency in, or access to, three important data science skills: programming, mathematics, statistics. Customer professionals said their biggest roadblock was the inability of translating customer insights into business operations. On average, companies use analytics in three areas.

Loyalty 113

Loyalty Competitive Advantage White Paper Social Media 113

Forrester's Customer Insights

APRIL 5, 2021

Mary Pilecki here, reintroducing myself as your Forrester analyst covering loyalty marketing.

Loyalty 39

Loyalty B2C Financial Customer Insights 39

Forrester's Customer Insights

OCTOBER 25, 2022

Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.

Loyalty Programs 49

Loyalty Programs Loyalty Consumers Brands 49

Bob Hayes

AUGUST 15, 2016

Adoption of customer experience (CX) best practices plays a significant role in the success of any company. In this post, I present specific customer experience management (CEM) business practices that are linked to high customer loyalty. Practices in Customer Experience Management Programs.

Loyalty 64

Loyalty CEM Customer Experience Social Media 64

Bob Hayes

FEBRUARY 2, 2015

Customer Experience Leaders Outperform Customer Experience Laggards. In this post, I study what loyalty-leading companies do differently than loyalty-lagging companies in their customer experience management (CEM) efforts. Customer satisfaction is important for business success. The Sample.

Loyalty 88

Loyalty CEM Customer Experience Social Media 88

Experience Investigators by 360Connext

JUNE 13, 2023

For instance, Microsoft has a dedicated CX Center of Excellence, which plays a crucial role in transforming their customer interactions. The center spearheads initiatives to gain deeper customer insights and works closely with other departments to implement these insights. Looking for More Support?

Customer Experience 162

Customer Experience Chief Customer Officer Culture Customer Centricity 162

Forrester's Customer Insights

MARCH 17, 2020

To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series.

B2C 48

B2C Retail 2020 Marketing 48

Forrester's Customer Insights

MAY 19, 2023

Premium loyalty programs charge a fee for access to membership or a program tier. In recent weeks, we’ve seen several new premium loyalty programs or tiers announced: Sweetgreen announced a two-tiered program in April with a […]

Loyalty Programs 26

Loyalty Programs Loyalty Consumers B2C 26

Think Customers

JULY 25, 2024

Introduction The Net Promoter Score (NPS) has long been a widely used metric for assessing customer loyalty, satisfaction, and the potential for customer churn as a relationship and transactional metric. By Ricardo Saltz Gulko This article is published through a partnership with the European CX Organisation (ECXO).

Metrics 40

Metrics Feedback NPS Net Promoter Score 40

Forrester's Customer Insights

NOVEMBER 1, 2022

Use your loyalty program to collect consumer data and boost B2C sales this holiday season.

Loyalty 26

Loyalty B2C Loyalty Programs 2023 26

Forrester's Customer Insights

NOVEMBER 17, 2022

Loyalty marketers, the scope of your job just expanded. Loyalty marketers have conventionally focused their efforts on customers post-purchase: increasing customer retention, enrichment, and advocacy. And before you panic, it’s a good thing.

Loyalty 26

Loyalty Customer Retention Customers Marketing 26

Forrester's Customer Insights

AUGUST 25, 2021

Globally, we’re seeing a proliferation of brands that are investing in loyalty — whether for the first time or to revamp their existing strategy and programs. In fact, 83% of the brands we surveyed for our new Forrester Wave™ evaluation on loyalty service providers are increasing their investment in loyalty by 5% or more this […].

Loyalty 36

Loyalty Brands B2C Retail 36

Forrester's Customer Insights

DECEMBER 18, 2020

In our recent report, “The Myth Of A World After: A European Recovery Perspective,” we outlined how B2C consumption will evolve in post-pandemic Europe. In 2020, consumers have massively and quickly shifted to more local, digital, and environmentally friendly behaviors.

Loyalty 42

Loyalty B2C 2020 Consumers 42

Forrester's Customer Insights

NOVEMBER 9, 2023

Here's how brands should infuse loyalty throughout the customer lifecycle this holiday season.

Loyalty 54

Loyalty Retail Brands B2C 54

Forrester's Customer Insights

SEPTEMBER 14, 2022

Loyalty programs, rife with first-party data, are seemingly a salve to the challenges posed by the forces of data deprecation. But even loyalty marketers struggle to effectively collect and use data.

Loyalty 26

Loyalty Marketing Loyalty Programs Customer Insights 26

One Millimeter Mindset

SEPTEMBER 24, 2018

When your sales CRM tells you what the next step to close the customer should be, do you ever ask yourself whether this step makes sense? Based on the quality of customer insights you have gleaned by going off-script in your conversations? At this particular time?

B2C 213

B2C Workshop Customer Retention B2B 213

Forrester's Customer Insights

SEPTEMBER 11, 2020

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 58

B2C Consumers Customer Relationship Management Customer Relationships 58

Optimove

JUNE 14, 2021

But the objective, in the end, is to have all these different sources flow into one place: The Single Customer View. This makes it much easier to use your data to build better customer loyalty. Watch the mini-workshop below or read the transcript just under it to learn more: The Single Customer View.

B2C 98

B2C Workshop Customers Customer Care 98

Forrester's Customer Insights

OCTOBER 24, 2024

For B2C CMOs, 2025 will be less sensationalized and more operationalized. The result? They will step up in the broader business to lead amid a heightened confluence of operation and opportunity.

2025 29

2025 B2C Government Loyalty 29

Forrester's Customer Insights

FEBRUARY 13, 2024

I regularly have discussions with clients who want to create a loyalty program.

Loyalty 34

Loyalty Loyalty Programs Brands Customers 34

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. So let’s start!

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

Forrester's Customer Insights

OCTOBER 3, 2022

And specifically for marketers, the status quo often makes working smart impossible — functional silos inhibit internal efficiencies and negatively impact the overall customer experience. We all know that there is a big difference between working hard and working smart.

Loyalty 49

Loyalty Technology Marketing Customer Experience 49

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. The major difference is because of the businesses’ approach to the customers. . Let’s start with understanding what the B2B loyalty program is and how it works. contact-form-7].

Loyalty Programs 11

Loyalty Programs B2B Loyalty Rewards Programs 11

Forrester's Customer Insights

AUGUST 16, 2022

Loyalty marketers, you might consider joining them! Despite the heat wave across the United States, summer is quickly coming to a close. In just a few weeks, kids around the globe will be back in the classroom for a new year of learning. Since early 2020, concerns for health and safety, supply chain issues, and […].

Loyalty 26

Loyalty 2020 Marketing B2C 26

Joe Rawlinson

MARCH 14, 2018

Customer feedback can have a make-or-break effect on your business, which makes it an imperative factor to monitor. If you’re looking for more ways to gain access to useful customer insight, here are 4 ways to gather business intelligence on your customers’ buying habits. It Looks Good for Your Brand. Read Your Reviews.

B2C 94

B2C Customers Connections Feedback 94

Forrester's Customer Insights

OCTOBER 25, 2024

Retailers can understand the fundamentals of value-based personalization in this Forrester blog by analyst Jessica Liu and researcher Cole Walsh.

Retail 26

Retail Loyalty Blog B2C 26

Forrester's Customer Insights

DECEMBER 23, 2019

Shifting from treating loyalty as a standalone marketing practice to weaving it into the entire customer experience is hard. Enter Nike.

Loyalty 40

Loyalty Omnichannel Marketing Customer Experience 40

Customer Guru

AUGUST 8, 2018

Arie is a Customer Strategy, Customer Lifecycle Management, Customer Insight, and Innovation Consultant. His areas of expertise, among others, are customer acquisition, customer development, and customer loyalty. Arie Goldshlager Follow @ariegoldshlager. Augie Ray Follow @augieray.

Customer Experience 130

Customer Experience Chief Customer Officer Consulting Customer Experience Professionals 130

Forrester's Customer Insights

FEBRUARY 5, 2019

After more than two years of loyalty program limbo and “will they, or won’t they” debates, Marriott unveiled the name of its unified loyalty program: Bonvoy. For Marriott, the stakes […].

Loyalty 44

Loyalty Hospitality Loyalty Programs B2C 44