Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. A world-beating program in travel. Velocity: a leader in modern loyalty.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Beyond Philosophy

APRIL 3, 2016

The surveying, such as referenced by TD Bank, to identify what drives satisfaction-reducing pain will provide superficial guidance on emotional drivers of desired customer behavior. Though these tangible issues have some emotional connection, they are still fairly fundamental value components. Even total quality icon W.

Customer Satisfaction 92

Customer Satisfaction B2C Banking B2B 92

Beyond Philosophy

APRIL 3, 2016

The surveying, such as referenced by TD Bank, to identify what drives satisfaction-reducing pain will provide superficial guidance on emotional drivers of desired customer behavior. Though these tangible issues have some emotional connection, they are still fairly fundamental value components. Even total quality icon W.

Customer Satisfaction 92

Customer Satisfaction B2C Banking B2B 92

SurveySensum

MAY 19, 2023

Customer loyalty and satisfaction are crucial when it comes to banks. More than often, customers are attracted to banks that value them and offer good service. But when every bank strives to achieve the same, how can you get a competitive edge? How to use NPS in banking and financial services?

Banking 52

Banking NPS Net Promoter Score Financial 52

ShepHyken

JULY 11, 2016

Maritz Motivation Solutions: Six Questions to Ask Before Launching a Loyalty Program by PR Web. My Comment: While this is a press release put out by Maritz, it links to a free download of “The Insider’s Guide to Customer Loyalty.” Well worth your attention, especially if you have any type of customer loyalty program.

2016 81

2016 Article Customer Service Loyalty Programs 81

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ShepHyken

JANUARY 7, 2024

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research. Connect with Shep on LinkedIn.

2024 74

2024 Article Customer Service Contact Center 74

Joe Rawlinson

JANUARY 13, 2020

Create A Simple Loyalty Program. You can increase retail sales by creating a simple loyalty program. As the name suggests, these programs increase loyalty between stores and customers. The best loyalty programs do not make it difficult for shoppers to earn rewards.

Retail 15

Retail Sales Loyalty Programs Social Media 15

BirdEye

SEPTEMBER 11, 2023

Apple) High-quality customer experience helps businesses grow loyalty programs and referral campaigns, lowering customer acquisition and retention spending. Respond instantly to customers connecting to businesses via texting, social media messages, or chatbots to reduce wait times.

Customer Experience 114

Customer Experience Social Media Multi-Channel Omnichannel 114

Beyond Philosophy

FEBRUARY 25, 2016

Trust creates, what my colleague Colin Shaw calls, an emotional bank account. At Target, though, trust was broken with data breaches affecting 110 million customers (40 million accounts, and the theft of 70 million more customer records), whose bank security has been significantly impaired, with massive withdrawals.

2013 79

2013 Banking Financial 2014 79

NetBase

MAY 26, 2020

The fact that these businesses can now leverage those connections into direct sales is huge. And doing so without leaving the platform may have implications for other online retailers such as Amazon or Walmart that don’t have that personal connection. Facebook is banking on ease of use as a factor in the success of Facebook Shops.

E Commerce 97

E Commerce Retail Social Media E-support 97

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

ClearAction

MAY 28, 2015

When you connect the feedback dots, you make things better for all customers, not just one at a time. An example is Suntrust Bank , who saw the financial meltdown in 2008 as an opportunity to see how they could rebuild trust with their customers. Q: Can companies turn their customer experience reputation around? A: Absolutely.

Customer Experience 110

Customer Experience Social Media 2008 Customer Experience Management 110

Currency Alliance

MARCH 21, 2019

Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Points Bank. Loyalty Rules Engine. This analogy must also be true of software companies that deliver loyalty program management systems.

Loyalty 58

Loyalty Banking Loyalty Programs Hotels 58

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. I’m a case in point.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

SurveySensum

JULY 9, 2024

From sending personalized recommendations to sending personalized offers or discounts on birthdays, anniversaries, etc, this personal touch creates an engaging connection between the customer and the brand – one that the customer keeps coming back to. Their Loyalty Programs. Yes, that’s right. In 2016, Starbucks had $1.2

NPS 52

NPS Loyalty Loyalty Programs 2016 52

Kitewheel

FEBRUARY 11, 2020

Include one or two skip-the-queue passes when new customers sign up for your loyalty program and download your app. If you want to deliver great customer experiences, connecting more people to your owned media and loyalty program is key.

Airlines 52

Airlines Loyalty Programs Travel Download 52

Oracle

OCTOBER 10, 2019

For example, a financial services brand can now see on a single screen a customer’s bank balances, investing activity, credit data, and other products with the bank. This can help identify a customer who’s eligible for a loyalty program or a special rate due to the volume of business.

Financial 50

Financial Technology Banking Loyalty Programs 50

Currency Alliance

OCTOBER 21, 2024

It has been my opinion for the past 10 years that creating a network of partners to support almost every type of loyalty program is the key to long-term success and creating value for all stakeholders. The purpose of this article is to discuss what mix of partners might be best for achieving these goals in your loyalty program.

Loyalty 52

Loyalty Loyalty Programs Hotels Airlines 52

Currency Alliance

OCTOBER 31, 2022

A recent article on PhocusWire helpfully outlined a range of security vulnerabilities common to loyalty programs. Most loyalty program operators now recognize the urgency of improving their platform security, but are still unsure how to proceed.

Travel 52

Travel Loyalty Loyalty Programs Banking 52

SurveySensum

NOVEMBER 1, 2024

Brands that excel in cultivating loyalty experience 2.5X Well, brand loyalty goes beyond simple recognition of your products; it’s about the profound trust and emotional connection customers have with your brand. The reason is the emotional connection generated by positive personal experience and satisfaction.

Loyalty 52

Loyalty Customer Relationships Brands Sales 52

Lumoa

JUNE 26, 2023

Buyers will get a connected brand experience throughout all channels, including physical outlets, e-commerce stores, social media pages, and even through SMS and push notifications. But a connected user experience isn’t the only advantage of an omnichannel marketing strategy. This will help you generate a lot of more leads.

Omnichannel 78

Omnichannel Customer Experience Net Promoter Score Social Media 78

BirdEye

NOVEMBER 20, 2023

It offers features like visual marketing tools and loyalty program integration to enhance the customer experience. Yotpo’s major features include: Generates and leverages customer reviews Visual marketing features for social proof Loyalty program integration Smart algorithm for targeting Comprehensive analytics suite 7.

E Commerce 64

E Commerce Marketing Multi-Channel E-support 64

Currency Alliance

DECEMBER 11, 2023

For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis. This is a major opportunity cost for every loyalty program. In this case, the contract is with the third party (i.e.,

Loyalty 52

Loyalty Loyalty Programs Document Brands 52

TechSee

FEBRUARY 12, 2018

In customer service, blockchain is currently being analyzed for its ability to reinvigorate customer loyalty programs. The solution is ideal for customer support departments of banks, insurance, supply chain, trading, real estate, law, and other industry that requires confidential documents.

2018 84

2018 Customer Service Multi-Channel Document 84

TechSee

FEBRUARY 12, 2018

In customer service, blockchain is currently being analyzed for its ability to reinvigorate customer loyalty programs. The solution is ideal for customer support departments of banks, insurance, supply chain, trading, real estate, law, and other industry that requires confidential documents.

2018 84

2018 Customer Service Multi-Channel Document 84

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Kayako

AUGUST 21, 2018

In today’s market especially, consumers want to know their dollar is going farther than your bank account. By standing behind a social mission to truly drive change (on a global scale or in your own community), you can build a deeper connection between customers and your brand. Offer a Worthwhile Loyalty Program.

Customer Retention 49

Customer Retention Loyalty Loyalty Programs Competitive Advantage 49

ProProfs Chat

DECEMBER 21, 2020

Work on fostering a deeper connection with both new and existing customers. So, what should you do when you have a bunch of customers who have been standing by your brand loyalty for years? If anything, loyalty programs are soaring. Introduce a customer loyalty program. Your customers are no different.

Loyalty Programs 98

Loyalty Programs Customers Loyalty Sales 98

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Kudos to them. Or, perhaps the move wasn’t so bold?

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have. referring friends.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

MAY 19, 2021

Any brand can embrace headless loyalty services quickly and easily – even if you already have millions invested in an aging loyalty program. Since Currency Alliance operates in the loyalty sector, I can speak with more confidence about loyalty. Designing for connectivity. Data Management.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Oracle

JANUARY 16, 2018

As executives in the finance office begin to notice a declining correlation between Net Promoter Score (NPS) and ROI on their CX programs, new methods to measure baseline customer satisfaction attributable to added revenue will emerge. Today, there are subtle connections between customer experience and innovation management.

2018 52

2018 Customer Experience Net Promoter Score Innovation 52

LiveChat

DECEMBER 27, 2016

At the end we always come back to brands (and people) who make us feel good, who we share values or who we simply have a good connection with. They create an emotional connection with customers because of their casual communication, great atmosphere and unforgettable experience. Loyalty programs. What should they avoid?

Marketing 51

Marketing Social Media Loyalty Programs Customer Centricity 51

2020 Research

SEPTEMBER 1, 2022

In this article, we’ll walk through five takeaways we found in our 2022 US Banking Industry Loyalty Report , so you can better understand how to maintain brand trust: Share the “Why” Behind Your Business’ Purpose. Do not expect loyalty from your customers — earn it. Don’t Expect Your Customers to Be Loyal. The Bottom Line.

Brands 52

Brands 2022 Banking Advertising 52