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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

By adopting similar AI-powered customer data platforms (CDPs), your company can segment B2B audiences and deliver personalized marketing messages, enhancing customer retention and satisfaction. Solution: AI-powered CDPs like Oracle CX Unity and Salesforce Einstein unify customer data from multiple sources (e.g.,

B2B 391
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Social Customer Care: What Every Marketer Needs to Know

Experience Investigators by 360Connext

It’s often viewed as a channel for marketing and service and seen as something that might happen, but isn’t really the main driver. Social customer care is going to be with us forever. Why not get better at how you’re serving customers there?

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25 Customer Engagement Trends For 2025

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Staying ahead of customer engagement trends enables marketers to drive loyalty, increase revenue, and outpace the competition in 2025. Discover which level you are on and how you can move up.

2025 69
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Future Marketing: 3 Ways to Speak to Tomorrow’s Customer

Experience Investigators by 360Connext

Besides the predictable onslaught of product announcements and amazing trade show booths, many discussions around the needs of future customers took place recently at the Consumer Electronics Show , the behemoth of tech conferences, in Las Vegas, Nevada. Customer expectations set the stage for how they will feel about products and services.

Marketing 250
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How to Increase Marketing Reach: Activate Your Advocates Now!

Experience Investigators by 360Connext

I myself have been invited into special VIP or customer councils that do little else except flood my inbox! These are some of your best customers. They amplify your marketing reach , and they deserve your attention and care in return! Treat these customers as the VIP’s they are and the rewards will be endless.

Marketing 279
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Enhancing Marketing Automation with Customer Feedback

GetFeedback

They’re inundated by marketing messages through digital ads, social media, and email, so only the most relevant campaigns capture their attention. To cut through the noise, marketers need to know more about the people they’re marketing to. How customer feedback empowers marketers. Not on one of those plans?

Feedback 225
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Is Your Customer Experience Technology Helpful or Creepy?

Experience Investigators by 360Connext

As some of you who follow this blog may know, I took the CXI® magnifying glass with me to South By Southwest Interactive this month to scout for customer-focused themes within the latest tech trends. New ways to gather data and offer personalized experiences should add up to better customer experiences and smarter marketing.