InMoment XI

SEPTEMBER 27, 2023

Derek Eccleston, Director, XI Insights and Consultancy at InMoment Paul Smith, Global Marketing Director at NPSx by Bain & Company In the ever-evolving landscape of the UK insurance sector, understanding the pulse of customer perception and loyalty is paramount. What’s the Score for Insurance Brands?

Insurance 195

Insurance NPS Net Promoter Score Loyalty 195

BlueOcean

DECEMBER 2, 2024

This blog post has consistently ranked as one of our most popular year after year. Paul has earned acclaim for his outstanding management skills in the hospitality field – particularly his ability to generate loyalty with both staff and guests. That partnership will be essential to improved customer satisfaction and loyalty.

Exceptional Customer Service 156

Exceptional Customer Service Customer Service Hospitality Contact Center 156

Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Authentic companies inspire loyalty,” said Scott Miller, CEO of Vision Critical, in his opening keynote. Embrace the authenticity challenge.

2016 267

2016 Innovation Marketing Insights 267

SurveySensum

NOVEMBER 1, 2024

Loyalty is a brand.” — Shep Hyken. Brands that excel in cultivating loyalty experience 2.5X Well, brand loyalty goes beyond simple recognition of your products; it’s about the profound trust and emotional connection customers have with your brand. What is Brand Loyalty? Why Brand Loyalty Matters?

Loyalty 52

Loyalty Customer Relationships Brands Sales 52

InMoment XI

JANUARY 9, 2024

For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. Great customer experiences foster loyalty. In competitive B2B markets, where products and services may be similar, customer experience becomes a key differentiator.

B2B 413

B2B Customer Experience Net Promoter Score Customer Journey Mapping 413

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. See more about retail customer loyalty below.

Retail 59

Retail Loyalty Loyalty Programs Omnichannel 59

GetFeedback

JUNE 3, 2019

Content marketing is a great strategy to help attract more people to your brand and improve your overall sales. Here are some tips on how you can improve customer experience with content marketing. . She is interested in sales emails and their impact on the global market. Making your content relatable.

Customer Experience 186

Customer Experience Marketing Fashion Social Media 186

InMoment XI

NOVEMBER 14, 2024

With 64% of Internet users discovering brands via social media, getting your marketing on point is essential. Tracking these conversations with a social listening tool helps improve marketing efforts. Let’s look at some of the best tools in the market to help you enhance your social media management efforts.

Social Media 195

Social Media Multi-Channel Metrics 2024 195

Optimove

JANUARY 5, 2025

Up your mobile marketing game with this guide Download Now Why it Matters: Integrating Viber into Optimove opens new opportunities for brands to engage global audiences in a powerful channel with hyper-personalized, real-time campaigns. With nearly 1.17 For tickets and details, visit Optimove Connect 2025.

2025 59

2025 Marketing Download Demo 59

Optimove

OCTOBER 29, 2024

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Marketers will see the growing importance of email personalization and relevance in driving consumer engagement during the competitive holiday shopping season.

Marketing 52

Marketing 2024 Download 2023 52

Retently

MARCH 11, 2025

Whether its analyzing product reviews, refining post-purchase experiences, or working with marketing and support teams to resolve issues, their job is to make shopping effortless and enjoyable. In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product.

Management 115

Management Customer Experience Roadmap NPS 115

Experience Investigators by 360Connext

APRIL 7, 2015

And then that time you fly home with your family…only to be mistreated so incredibly that writing this blog seems like the only recourse I have. Never mind that they are sending emails about merging loyalty programs and becoming one airline. Spring Break! Fun in the sun! Let me present the facts. We again, did as we were told.

Airlines 307

Airlines Customer Experience Travel Books 307

Optimove

MARCH 20, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets.

Connections 52

Connections Marketing 2025 Rewards Programs 52

BirdEye

APRIL 15, 2025

Attraction marketing is built for the moment were inwhere customers dont want to be pitched, pressured, or pushed. Thats what attraction marketing delivers. In this blog, youll learn how to build an attraction marketing strategy that turns browsers into qualified leads without chasing them. What is attraction marketing?

Marketing 52

Marketing Social Media 2025 Multi-Channel 52

Optimove

APRIL 8, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Creating personalized, dynamic promotions used to mean hours of manual workmarketers had to run complex bonus calculations, build campaign logic from scratch, and monitor spend with tedious spreadsheets.

Loyalty 52

Loyalty Download Demo Insights 52

GetFeedback

JANUARY 28, 2020

Social media releases new features and technologies that allow marketers to engage and retain customers easily. As a social media marketer or online marketer, one needs to stay ahead of the latest trends to avoid getting caught up unawares. Unfortunately, marketers are ignoring this powerful tool.

Social Media 322

Social Media Customer Retention Customers Article 322

Optimove

OCTOBER 14, 2024

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: This post highlights the growing challenge of marketing fatigue, particularly during the holiday season when customer engagement is critical. The more targeted the message is, the more likely a customer will respond positively. #2

Consumers 59

Consumers E Commerce Marketing 2024 59

InMoment XI

NOVEMBER 26, 2024

A customer journey map visualizes all touch points between the customer and the organization, from customer research on the product to first contact with the company to building customer loyalty. It is particularly useful for aligning teams across multiple departments, such as marketing, sales, and customer success.

Customer Journey Mapping 195

Customer Journey Mapping Customer Experience 2024 Customer Journey 195

GetFeedback

FEBRUARY 15, 2019

Companies frequently designate customer experience (CX) as the most exciting opportunity for their business, according to the Digital Marketing Trends Report. In her free time, you’ll find her writing for her blog. The post Building a Successful Customer Experience Strategy appeared first on GetFeedback Blog.

Customer Experience 322

Customer Experience Net Promoter Score Social Media Feedback 322

Optimove

JANUARY 1, 2025

How AI is Transforming CDPs Download Now >> Why it Matters: This blog highlights how embracing AI while maintaining human strategy, judgment, and creativity will be key to staying ahead in 2025. Marketers must blend technology with creativity to craft seamless, impactful experiences.

2025 52

2025 Marketing Omnichannel Touchpoint 52

InMoment XI

MAY 3, 2024

In this blog, we dive into the details of how Foot Locker is revolutionising retail through its CX initiatives. Competitor Analysis: Monitoring competitor performance and market trends to stay ahead of the curve. FLX Membership Programme Data: Analysis of member behaviour and preferences to enhance loyalty programme offerings.

Retail 195

Retail Return on Investment ROI Customer Centricity 195

Experience Investigators by 360Connext

JULY 15, 2015

Assume that customers will always be loyal, for loyalty’s sake. Skills don’t create customer loyalty. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. Phone numbers, maps and directions, or an email link should be clearly visible. Being stuck in the 1990’s.

Customer Experience 300

Customer Experience Airlines Loyalty Social Media 300

Optimove

FEBRUARY 10, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: While acquisition drives market share, customer retention is the unsung hero behind sustainable profits. Balancing acquisition with a strong retention plan is essential to driving marketing ROI. What incentives drive loyalty?

Marketing 59

Marketing ROI Download Loyalty 59

Optimove

DECEMBER 23, 2024

Key takeaways: This blog offers clear insights on optimizing holiday bonuses. Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more The Cost of Generosity Bonusing is a cornerstone of player engagement in the gaming industry. Your playersand bottom linewill thank you.

Marketing 52

Marketing Download Return on Investment ROI 52

Optimove

JANUARY 8, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Email marketing remains one of the most effective tools in a marketers arsenal, consistently delivering an impressive ROI of $36 for every $1 spent. Below are our top 7 email marketing strategies and tips for 2025.

Marketing 52

Marketing Download ROI 2025 52

BlueOcean

OCTOBER 4, 2023

Without it, you risk taking a hit to your CSat scores, your brand loyalty, and your bottom line. Data from ICMI also reveals that 76% of call center professionals believe bilingual support improves the customer experience, brand loyalty, and customer satisfaction. But what mix of live agents versus AI is best for your business?

Contact Center 310

Contact Center Customer Care Average Handle Time Consumers 310

Optimove

DECEMBER 30, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: These 2025 resolutions will directly influence a marketer’s ability to be position-less, driving marketing effectiveness and business outcomes, including higher Return on Marketing Investment (ROI) and deeper customer loyalty.

2025 52

2025 Marketing Download Loyalty Programs 52

GetFeedback

APRIL 11, 2019

Customer segmentation is the practice of creating separate target customer groups in order to provide customers with personalized content, website, user experiences, and other marketing techniques. Finally, customer segmentation is the first step in developing marketing and advertising campaigns that target specific customer groups.

Advertising 239

Advertising Social Media User Experience Customers 239

GetFeedback

MAY 5, 2019

Offer some awesome customer loyalty programs. You may think the loyalty plans are purely promotional assets. No matter whether you base your loyalty program on discounts, exclusive vouchers, gifts, or another type of privileges, your customers will appreciate it. Loyalty plans based on various incentives.

Sales 277

Sales Loyalty Programs Social Media Loyalty 277

Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

Marketing 119

Marketing 2023 B2C Consumers 119

Optimove

DECEMBER 31, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Staying ahead of customer engagement trends enables marketers to drive loyalty, increase revenue, and outpace the competition in 2025. Emotion Drives Engagement : Personalized, emotion-led messaging (e.g.,

2025 69

2025 Customer Engagement Engagement E Commerce 69

TechSee

JUNE 16, 2022

Jim Iyoob is responsible for Etech’s strategy, marketing, business development, IT, program implementation, operational excellence, and product development across all Etech’s existing lines of business. Jeff’s Inside Customer Service blog has been recognized as one of the Top 50 customer service blogs on the planet.

Customer Service 251

Customer Service Contact Center 2022 Magazine 251

Optimove

JANUARY 26, 2023

Consumer trust is a crucial component of any successful marketing strategy. One effective way of gaining consumer trust is Customer-Led Marketing. When marketing journeys start with the customer rather than a product or service, they create trust and set the foundations for a lifetime of loyalty and improved bottom lines.

Consumers 105

Consumers Loyalty Brands Retail 105

Optimove

JANUARY 7, 2025

From content generation and journey orchestration to insight discovery, AI is transforming nearly every aspect of marketing. For marketers, understanding these distinctions is crucial for leveraging AI effectively. With Optimove’s Predictive Models , marketers gain insights into how to communicate with customers.

Marketing 64

Marketing Download Insights Demo 64

Optimove

OCTOBER 15, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: For marketers, this post highlights the importance of responsible AI usage in a rapidly evolving digital marketing landscape, ensuring ethical practices that protect consumer trust.

Innovation 52

Innovation Marketing 2012 Download 52

Experience Investigators by 360Connext

OCTOBER 17, 2018

We aim for an exceptional “journey” for our customers but are only referring to marketing. It means creating a real relationship that improves their loyalty and increases their positive feelings. Loyalty is not granted generationally based on what brands our parents used. Culture is so much more than a buzzword!

Leadership 283

Leadership Culture Customer Centricity 2019 283

GetFeedback

DECEMBER 26, 2018

By measuring reliably, companies get an honest look at the factors driving and killing brand loyalty. Net Promoter Score (NPS) measures customer loyalty with a simple question: How likely are you to recommend us? The post Why Brand Perception Matters and How You Can Measure It appeared first on GetFeedback Blog.

Measurement 262

Measurement Brands Net Promoter Score Social Media 262