Experience Investigators by 360Connext

SEPTEMBER 29, 2014

They want to know how to increase loyalty and revenue and all that good stuff. 92% of customers feel a poor service experience decreases their loyalty. 92% of customers feel a poor service experience decreases their loyalty. Integrate different customer touchpoints – to deliver a truly consistent CX. We have been there.

Customer Experience 282

Customer Experience Social Media White Paper Poor Customer Service 282

GetFeedback

SEPTEMBER 20, 2019

NPS, CES, and CSAT are customer loyalty metrics. They’re used to measure the level of loyalty that a customer has toward your brand. Today, we’ll discuss the three most popular customer loyalty metrics that fall under the structured category—NPS, CES, and CSAT—and the role that each should play in your CX strategy.

NPS 278

NPS Metrics Net Promoter Score Effort Score 278

InMoment XI

DECEMBER 7, 2022

In our recent blog , we discussed how you can improve your customer experience (CX) strategy in five simple steps. Mapping this journey starts with the organization’s knowledge of its key customer touchpoints. Next, customers provide feedback and further input to pinpoints those touchpoints most important to them.

Customer Experience 370

Customer Experience Call Center Touchpoint Measurement 370

GetFeedback

SEPTEMBER 14, 2018

According to a study organized by the Harvard Business Review : “Loyalty has a lot more to do with how well companies deliver on their basic, even plain-vanilla promises than on how dazzling the service experience might be. How reducing customer effort increases customer loyalty. Simplicity is the name of the game in this case.

Loyalty 170

Loyalty Effort Score Net Promoter Score Touchpoint 170

Experience Investigators by 360Connext

DECEMBER 17, 2014

Tackle those trickiest touchpoints in 2015. Bookmark this blog and subscribe to the Crack The Customer Code podcast ! The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty. whenever they’d like! Make 2015 the year to fix them. Keep learning!

2015 306

2015 Customer Experience Customer Journey Mapping Customer Journey 306

InMoment XI

JANUARY 9, 2024

For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. Great customer experiences foster loyalty. Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries.

B2B 413

B2B Customer Experience Net Promoter Score Customer Journey Mapping 413

InMoment XI

FEBRUARY 3, 2022

We’ve spent a lot of time on the InMoment blog discussing the importance of a seamless experience. It doesn’t matter what channel or touchpoint, your customers and employees should have a sense of consistency every time they interact with your brand.

Employee Experience 397

Employee Experience Brands Social Media Customer Experience 397

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. What type of medium is used.

Touchpoint 122

Touchpoint Customer Journey B2B Customer Journey Mapping 122

Experience Investigators by 360Connext

NOVEMBER 20, 2014

Earlier this month, Thomasz Tungaz, a venture capitalist at RedPoint, published a blog titled “Why your SaaS Startup Needs a VP of Customer Success Sooner than you Might Think”. B2B Blog Customer Experience customer service Featured customer relationship management leadership linkedin loyalty management'

Customer Experience 302

Customer Experience Chief Customer Officer Events 2003 302

Experience Investigators by 360Connext

JANUARY 8, 2018

These often point back to the annoying, outdated, or altogether defunct touchpoints that don’t just disappear when you start a larger initiative. They are silently chipping away at your customers’ loyalty RIGHT NOW while you chase after that elusive “WOW” experience. Ask your front-line folks.

Customer Journey Mapping 273

Customer Journey Mapping Airlines Social Media Banking 273

GetFeedback

APRIL 22, 2019

NPS is a great metric to measure long-term customer satisfaction and loyalty. Similarly to NPS, Customer Satisfaction Score measures customer satisfaction and loyalty. However, it focuses on measuring the individual customer interaction at a specific touchpoint on the customer journey. . appeared first on GetFeedback Blog.

Customer Satisfaction 323

Customer Satisfaction Net Promoter Score NPS Effort Score 323

Experience Investigators by 360Connext

FEBRUARY 25, 2015

When we ask our clients a question like “ What are your touchpoints ?” Checking off “web site” as a touchpoint is part of the process, but it’s better to dig into the specifics of what that means. ” we get a lengthy list of the many places where customers and company interact.

Customer Journey Mapping 255

Customer Journey Mapping Touchpoint Insurance Customer Journey 255

Experience Investigators by 360Connext

NOVEMBER 12, 2014

A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. When conducting a recent touchpoint inventory workshop, the client was surprised when I pressed for what their brand promise really was. A great experience, but for whom?

Brands 259

Brands Hotels Consulting Workshop 259

Experience Investigators by 360Connext

AUGUST 23, 2018

And while most of us agree it’s vital to have and show empathy with customers, many rarely go beyond that in really capturing the touchpoints to understand emotions. Don’t reserve empathy for one set of customers or only the big touchpoints. Each touchpoint leads to an emotion. Empathy for Real Life Customers.

Touchpoint 151

Touchpoint Loyalty Programs Customer Journey Mapping Contact Center 151

Experience Investigators by 360Connext

OCTOBER 6, 2014

It’s easy to produce a web site or ordering form or blog post without truly considering how it fits into your customer’s world. It’s design and evaluation and improvement and every single piece of the touchpoint puzzle. Let’s make a routine trip to the drug store something special. Click to Tweet this!).

Customer Experience 289

Customer Experience Social Media 2014 Events 289

GetFeedback

MAY 9, 2019

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. The goal of a CX program is to identify and analyze key CX improvement opportunities and establish long-term customer loyalty.

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

ShepHyken

MAY 31, 2019

Make a list of all the touchpoints that your customers may have with your brand. Each touchpoint is your opportunity to make an impression, so focus on communicating your USPs at each touchpoint. A strong brand personality can dramatically improve your customer experience online and help you to build loyalty with your customers.

Blog 123

Blog Customer Experience Touchpoint User Experience 123

delighted

NOVEMBER 30, 2021

These micro-experiences are called customer touchpoints, and they play a crucial role in fostering customer satisfaction, including trust and loyalty. What are customer touchpoints? What are customer touchpoints? Customer touchpoints are the myriad of moments when a person comes into contact with your company or brand.

Touchpoint 87

Touchpoint Net Promoter Score Customer Journey Mapping Social Media 87

GetFeedback

JANUARY 12, 2020

What’s behind the improved performance is what some call the “loyalty effect.” Great experiences lead to higher levels of customer loyalty which, over time, not only increases revenue growth but also reduces costs. . Customer touchpoints vs. journeys. That said, my purpose is not to sell you on why improving CX is important.

Customer Journey Mapping 221

Customer Journey Mapping Customer Journey Touchpoint Airlines 221

Experience Investigators by 360Connext

OCTOBER 17, 2018

It means creating a real relationship that improves their loyalty and increases their positive feelings. Loyalty is not granted generationally based on what brands our parents used. Instead, loyalty must be earned with each and every interaction. Engaging customers means connecting with them emotionally.

Leadership 283

Leadership Culture Customer Centricity 2019 283

GetFeedback

SEPTEMBER 13, 2018

Measure customer loyalty. on a scale of 1-10 to determine customer loyalty. For instance, you can also watch overall NPS over time to measure aggregate customer loyalty as you improve the customer experience. The “touchpoints” of your customer journey—whether the customer and the business interact—include corresponding data.

Net Promoter Score 247

Net Promoter Score Customer Journey Mapping NPS Customer Journey 247

Retently

MARCH 11, 2025

In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product. It shows customers their voices are heard , leading to higher loyalty and retention. skincare routines, tech setup), CX provides insights so marketing can create videos, blog posts, or guides.

Management 115

Management Customer Experience Roadmap NPS 115

InMoment XI

MAY 3, 2024

At the heart of their success lies a robust customer experience (CX) programme, meticulously designed to elevate every touchpoint of the customer journey. In this blog, we dive into the details of how Foot Locker is revolutionising retail through its CX initiatives.

Retail 195

Retail Return on Investment ROI Customer Centricity 195

GetFeedback

JUNE 22, 2019

Remember that your NPS survey represents a valuable customer loyalty metric. Personal experiences drive loyalty. Any interaction or touchpoint with your customer should be on brand. She’s a blogging sensei—you’ll often find her writing case studies, help documentation, and articles about customer support for Supported Content.

NPS 304

NPS Net Promoter Score Feedback Brands 304

Experience Investigators by 360Connext

FEBRUARY 12, 2015

Schedule a Touchpoint Discovery Workshop or let our Customer Experience Investigation™ team micromap the journey. Consulting Speaking Workshops/Training Webinar Work with us Guest blogging Other Your Message *. The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty.

Customer Journey Mapping 230

Customer Journey Mapping Workshop Customer Journey Consulting 230

GetFeedback

DECEMBER 11, 2018

NPS surveys determine customer loyalty by asking on a scale of 1-10, “ How likely are you to recommend us?” Measuring your NPS score will give you a clear view of your current state of customer loyalty. If you’re wondering what this type of NPS survey question should look like, see the sample survey in this NPS blog post.

Net Promoter Score 223

Net Promoter Score Effort Score NPS Customer Retention 223

ShepHyken

JUNE 7, 2019

Provide a superior experience at every touchpoint. Having spent nearly 20 years as a sales and marketing leader, Molly understands how to build exceptional customer experiences that win trust and build loyalty. The post Guest Blog: Connect With Your Customers & Watch Your Business Grow appeared first on Shep Hyken.

Connections 124

Connections Blog Customer Centricity Consumers 124

ShepHyken

JULY 26, 2019

Every single touchpoint needs to be covered right from the moment they hear about you or found via Google to how easy or difficult it was to purchase things from you. This is the best way to increase trust and loyalty. Time to create an impact on customer loyalty, higher retention, and increased revenues. Final Verdict.

Blog 120

Blog Customer Experience Net Promoter Score Competitive Advantage 120

Experience Investigators by 360Connext

MAY 20, 2015

They are the ones who are willing to invest in long-term loyalty for even longer-term business success. Touchpoint Inventory. The touchpoint inventory is a highly-detailed way to understand just what your customers have to do to become customers, stay customers and exit as former customers. They are the visionaries.

Customer Journey Mapping 306

Customer Journey Mapping Customer Experience Workshop Customer Journey 306

CSM Magazine

JULY 13, 2022

Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. A customer touchpoint is any interaction a customer has with a business, from first learnings to repeat sales.

Touchpoint 69

Touchpoint Customer Journey Loyalty Programs Social Media 69

Thematic

APRIL 1, 2025

Mapping the Customer Journey to Identify Touchpoints Ever hear the phrase “walk a mile in your customer’s shoes”? That’s exactly what customer journey mapping does—charting each step customers take with your business, from first contact to long-term loyalty. Importantly, break down data silos.

Customer Insights 62

Customer Insights Insights Social Media Customer Journey Mapping 62

InMoment XI

JULY 24, 2024

This blog post explores what CX services are and why more and more companies are turning to expert CX consulting services to enhance their interactions with customers and drive loyalty. These services include things like consulting, training, and ongoing support aimed at optimizing every touchpoint in the customer journey.

Technology 195

Technology Customer Experience Workshop ROI 195

CX Accelerator

OCTOBER 7, 2019

Begin with identifying and mapping your company’s major touchpoints and performing a gap analysis. Back To CX Accelerator Blog NPS, CSAT, CES, etc.)?How How will you analyze and interpret results to gain insights and uncover trends?How How will you define success? He is a leader in the “CX Ohio” community and CXPA Columbus Chapter.

Customer Experience 261

Customer Experience Contact Center Return on Investment Employee Experience 261

Experience Investigators by 360Connext

OCTOBER 17, 2018

It means creating a real relationship that improves their loyalty and increases their positive feelings. Loyalty is not granted generationally based on what brands our parents used. Instead, loyalty must be earned with each and every interaction. Engaging customers means connecting with them emotionally.

Leadership 227

Leadership Culture Customer Centricity 2019 227

Optimove

NOVEMBER 26, 2024

It’s not just about keeping customers engaged—it’s about creating personalized, multi-channel experiences that drive loyalty and revenue. This blog addresses those questions and provides a roadmap for building best-in-class post-purchase journeys. Timely messages tied to customer milestones, such as loyalty anniversaries or birthdays.

Multi-Channel 52

Multi-Channel Roadmap Touchpoint Metrics 52

Comm100

FEBRUARY 6, 2023

Enhancing your customer experience is important not just because it will increase customer loyalty and satisfaction but because customers also expect it. Institutions will be looking to humanize their digital experience to increase customer satisfaction and build loyalty in 2023. Having a humanized digital CX has many benefits.

2023 98

2023 Financial Blog Customer Experience 98

InMoment XI

APRIL 3, 2023

In the spirit of sharing insights for those who couldn’t attend or want to revisit my key points, I’m here on the InMoment blog to briefly recap my presentation! Sometimes surveys are not the proper listening methodology for a given touchpoint. This is a critical touchpoint to understanding the buying process and competitive landscape.

Touchpoint 195

Touchpoint Customer Centricity NPS Feedback 195